rfid anti counterfeiting service proposal
TRANSCRIPT
RFID Anti-Counterfeiting Service Proposal
By UserStar Information System Co., LTD
Case Study:
RFID tag onBottle Neck
Exclusive content
Consistent message
Social Media
By tapping a NFC-enabled smartphone to their product before they set off, the buyer is sent personalized messages, ranging from shop suggestions to exclusive content, depending on what they've done in them. For those shoppers not sure which product to buy while in-store they can also tap their phone to receive additional information that could sway them.
Exclusive content
Consistent message
Social Media
To ensure that there is a consistent message through your marketing because store clerks might tell different stories about the products depending on the retail outlet, to be able to convey the history of the your products,
Exclusive content
Consistent message
Social Media
An increasingly competitive market, shelf space for brands in stores is shrinking and consequently many brands are exploring how to integrate burgeoning channels such as mobile and social media into their marketing mixes.
•Company Logo
•After Service Link
•Product Spec.
•Video
•Event
•Verification Result
•Company Name
•Product Image
•Slogan
•Social Media Link
•Detail Spec
See more:New NFC Solution Prevents Counterfeit Liquor in Taiwan
Active Variable Authentication
General NFC tags are relatively easy to replicate, so many laboratories had discovered reverse engineering techniques to extract data from passive NFC tags, which makes those tags vulnerable.
To solve this problem, our company, UserStar, developed a variable method in order to avoid being replicated. We employed an active variable method that changes its encryption code every time other devices attempted to access the tags, which ensures the tag are unable to be replicated.
How an ordinary people like us can recognize authentic of goods from numerous fake goods? We always counting on our luck or send the product back to genuine manufacturer for examination.
If a product can be recognized by our selves easily, we will not worry about what we bought is true or not.
NFC is a promising wireless communication technology which has been adopted widely nowadays, especially on payment. We can build a ID on a product, and use NFC-enable phone to verify the product immediately.
Verification is available to everyone
Although we have NFC tags on the products, the issue regarding to phone app and RFID reader are not fully secured still exists. Consumers should have reliable tools. PHONEKEY, an international platform developed by UserStar, is only provided on authorized digital distribution platforms.
The decryption process will not be conducted on consumers’ cell phones directly, cell phones will only upload information to the service center for authentication, so users will not encounter any issue regarding to security and reliability.
Cloud Decryption
1. Tap NFC mobile phone on sense area of a product.
2. You will get a code(X), product's UID and even data.
3. Your mobile phone will transfer code(x), UID and event data to global service. Data will forward to manufacturer's decode center, your mobile phone won't join decode authentication.
4. Manufacturer will generate code(Y) with UID and event data
5. Once code x=y, this would forward a result: It's genuine!
How PHONEKEY works
Additional Features
Avoid Channel Conflict
Irreproducible
Ownership Registration
Once consumers have verified their products, we will obtain a product’s ID and an IP address, which can reveal the location of the product.
Avoid Channel Conflict
Quantity of RFID chips are limited for each pilot production.
Manufacturer cannot reproduce. Prevent replication and counterfeiting.
Irreproducible
Every products has its own ID, we can…
1. Claim ownership for our properties, which bound the products to a specific user.
2. If the product has been lost, we can register the situation online, the opportunity to retrieve lost product will increase.
Ownership Registration
