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デザイン・企画

Anti-Counterfeiting Label

OpeningOpening

Contact for Switzerland:FUJIFILM (Switzerland) AGBernard Genoud (bgenoud@fujifilm.ch) Niederhaslistrasse 12CH - 8157 Dielsdorf

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Current Market SituationCurrent Market Situation

Counterfeiting causes serious problems.

Counterfeiting and inferior copy products are widely sold in market, and it causes not only sales opportunity loss of genuine products but also

damaging brand and even serious accident to end customers.

Terrible fact

Harmful rumor Human damage Price erosion suit

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Current Market SituationCurrent Market Situation

Nobody could distinguish counterfeit product from genuine ones by

security label based on hologram.

Hologram is popular technology.

Emerging countries are also able to manufacture advanced hologram.

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Current Market SituationCurrent Market Situation

Easyjudgment

Highsecurity

FUJIFILM Forge Guard unique technology can realize new security label which has advanced anti-counterfeiting ability and easy judgment performance.

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We keep out copy products keep out copy products by advanced combined technology.Two points sustains highhigh --level level antianti --counterfeiting ability.counterfeiting ability.

FORGE GUARD FeatureFORGE GUARD Feature

OriginalChemical

CompoundIt cannot be made by

commercially supplied materials

ProcessKnow-how

It cannot be made by just purchasing equipment

1. Advanced anti-counterfeiting ability

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FORGE GUARD FeatureFORGE GUARD Feature

judgment

You can judge easily with special viewer.

Existing judgment

With special viewer,”Everyone” can judge ”Easily” true or false, and, it is possible to “reduce time and cost”.

2. Easy judgment by everyone

Camera Black light Professional

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Hologram

FORGE GUARD FeatureFORGE GUARD Feature

+/- 1 M$ cost per one printing plate +/-1 K$ cost per one design making

Hologram needs initial cost.FORGE GUARD requires minor initial cost so that several different designs/colors can be made to different destinations.

3. Flexible designs with minimum cost

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Feature SummaryFeature Summary

Popular anti-counterfeiting label

We make it more difficult to produce copy label by means of several in-house technologies. Key materials and manufacturing equipments are in-house made and not available in market.

Third person can easily produce copy label because they use simple printing technology, and use commercially available materials.

Initial cost of printing plate is expensive. Every time you change hologram design, you have to pay for new printing plate and it costs lot .And also you need to change design frequently to keep security level.

It takes minor initial cost because of digital drawing. ForgeGuard realizes “high security” and “reasonable price”atonce.

FORGE GURAD is a breakthrough solution then you can realize FORGE GURAD is a breakthrough solution then you can realize

““ High securityHigh security ”” , , ““ Reasonable priceReasonable price ”” , and , and ““ Easy judgmentEasy judgment ”” at once.at once.

Judgment of hologram’s color and pattern changes seriously depends on viewing angle and personal experience. Judgment became more complicated.

Everyone can easily recognize unique full color hidden image of Forge Guard with viewer. And it does not depend on viewing angle.

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Seal label

Products Lineup (Normal lineup)Products Lineup (Normal lineup)

※Minimum order; 100,000 labels per order

Square: 7mm × 7mm, 10mm × 10mm,14mm × 14mm, 18mm × 18mm,22mm × 22mm, 26mm × 26mm,33mm × 33mm

Round: Diameter 7mm, 10mm, 14mm,18mm, 22mm, 26mm,33mm

Label size; 45mmx70mmForge Guard size; 45mmx3mm

Tag labelParts label

ForgeGuard as name tag as is sandwitched by urethanes and resistant to washing and drying.

- Brittleness cuts to prevent label reuse.

- Surface printing （（（（ex. Corporate logo ））））

- Auto labeler adaptability

- Surface lamination.

options

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Viewer Lineup Viewer Lineup

Standard Viewer

Small viewer size is 15 ㎜㎜㎜㎜x45㎜㎜㎜㎜. When you punch a hole and put It on a string, you can use it as viewer card to let customers can judge by themselves.

Small Viewer

Card size is 55 ㎜㎜㎜㎜x90㎜㎜㎜㎜ and viewer size is 2 ㎜㎜㎜㎜x2㎜㎜㎜㎜. When you want to judge products, you see a Forge Guard label through viewer’s window.

Amount 10sheet ～（～（～（～（10 sheet lot ））））

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Usage examples Usage examples

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Pro

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Introduction ProcessIntroduction Process

Bus

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Interview customers about needs.Design/Use/Object/Method(When and who)

Des

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Pla

n Nor

mal

des

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Cus

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ize

Customers decide spec from standard spec/design.

Discuss about spec .Followed by prototype making.

Des

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data

sub

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/Ord

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Man

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/Ass

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Del

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Flow chart to delivery

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We are getting many clients. Below lists are example s.

Products / industry Purpose and (FG functional keyword)

Automobile fuel filter To check fake or genuine. (directly put on products, heat resistance)

construction machine parts To refuse repair caused by counterfeit consumables at site

Sports wear To keep brand image and sales. (resistant to washing and drying)

Water purifier To keep brand image and sales. (resistant to washing and drying)

Fishing rod To keep brand image. (resistant to outdoor usage)

Shampoo bottle To keep counterfeit product out. (resistant to high humid and temperature in bath room)

WatchTo prevent grey/parallel import. (reasonable initial cost and flexible to design change)

ID card To check right person easily and properly. (High security and easy verification)

Metal detector To do anti-counterfeiting. (resistant to outdoor usage and high security)

Slot machine To prevent illegal reuse of popular machine. (high security)

Introduction ExamplesIntroduction Examples

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How to use ForgeGuard technologyHow to use ForgeGuard technology

Stick label on your genuine products package or itsself.

Distribute special viewer to people who should do anti-counterfeiting activity. Custom staffsInvestigator for searching counterfeit productsDistributors and shopsWarehouse staffs

Using FG, you could find counterfeit products efficiently and exactlly.Based on this information, you could take necessary actions to stop counterfeiting.

e.g.) Stop to import fake products at the customsComplaining to police or some government sector.Let shops stop to sell counterfeiting productsNoticing to customers how to distinguish genuine products from fake oneInvestigating the route of fake products.