The Hidden Side of Counterfeit Goods

Context of the Presentation

The following presentation was first played on the 18th September 2013 at the seminar Protecting Creativity & Innovation: IPR for Products, Brands & Services.

This seminar took place at Baptist University of Hong Kong and was the launching event of the Creativity Students Competition 2013, organized and supported jointly by the European Union Academic Programme Hong Kong (EUAP) and the European Chamber of Commerce in Hong Kong.

Entrants were invited to create a mascot, a poster, and/or a short film and they are urged to be as creative as they can with the theme of intellectual property, protection for creativity and innovation.

The following presentation is a compilation of previous anti-counterfeiting campaigns and serve as an example for an educational purpose.

For more details, please visit:http://europe.hkbu.edu.hk/euap/iphk-eu/index.html#02

18 September 2013Emmanuel GILLET, Ph D | CC BY-NC-ND 2013Visiting Scholar, EUAP Hong Konghttp://euap.hkbu.edu.hk

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Protecting Creativity and Innovation Warm-up Seminar

18 September 2013

Hong Kong Baptist University

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Fighting Counterfeiting:A Compilation of PreviousAnti-Counterfeiting Campaigns

Emmanuel Gillet, Visiting Scholar, EUAP Hong Kong

18 September 2013

Hong Kong Baptist University

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10987654321

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What kind of products are counterfeiting

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What do you really know about counterfeiting?

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Lets unveil the hidden side

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1What kind of products are counterfeited?

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1What YOU wear

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Council of Fashion Designers of America and eBay

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Hearts Magazine

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Japan Intellectual Property Office

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1What YOU drink

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Oenologie.fr

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1YOUR musical instruments

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Gibson

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1YOUR electrical and electronic products

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Electrical and Electronic Manufacturing Association of Canada

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1Pesticides

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ECPA | European Crop Protection Association

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1Toys

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Grupo Anti-Contrafaco (Portugal)www.anti-contrafaccao.com

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1What else?

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1Battery ofmobile devicesCosmetics andbody care productsPerfumesVehicle spare parts:CarsMotocyclesAircrfatsWines and spiritsEnergy drinksHouseholdappliancesPower tools

CondomsBaby care productsEarphonesHeadphones

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2Working conditions

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Counterfeiter clothes manufacturers often take advantage of child labor

UNICEF

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UNICEF

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UNICEF

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Genuine toys are tested in laboratories. Fake toys are tested on kids

Fecomrcio SC - www.fecomercio-sc.com.br (Brazil)

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Fecomrcio SC - www.fecomercio-sc.com.br

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International Anti-Counterfeiting Coalition

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3Counterfeit goods put YOUR HEALTH AT RISK

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Fake hurts real

Adidas

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Adidas

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4Counterfeit goods put YOUR LIFE IN DANGER

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FAKE spare parts can KILL (Toyota)5

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Toyota Zimbabwe

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Toyota

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Toyota

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For more SAFETY, use the ORIGINAL (Mercedez-Benz)4

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Mercedes-Benz

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FAKE drugs can KILL4

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Realdanger.co.uk

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Realdanger.co.uk

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IMPACT International Medical Products Anti-Counterfeiting Taskforce

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5FAKE WEBSITES Abusive collect and use of YOUR PERSONAL DATA

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International AntiCounterfeiting CoalitionDesignFauxReal.com

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6FAKE WEBSITESCredit card FRAUD

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International AntiCounterfeiting Coalition DesignFauxReal.com

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in whose pockets does the money go?

By the way

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7Counterfeiting finances organized crime and terrorist organizations

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CNAC French National Anti-Counterfeit Committee

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Toyota

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International Anti-Counterfeiting Coalition

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8Loss of jobs

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Grupo Anti-Contrafaco (Portugal)www.anti-contrafaccao.com

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Counterfeiting destroys thousands of jobs per year in Portugal

Grupo Anti-Contrafaco (Portugal)

www.anti-contrafaccao.com

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Iwontbuyfakes.org (UK)

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9Counterfeiting as a criminal offense

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Comit Colbert French Customs French National Anti-Counterfeiting Committee

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Comit Colbert French Customs French National Anti-Counterfeiting Committee

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Comit Colbert French Customs French National Anti-Counterfeiting Committee

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Comit Colbert French Customs French National Anti-Counterfeiting Committee

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European Union Chamber of Commerce in South Korea

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10An idea of the scale of counterfeiting?

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Every minute in Europe219 counterfeit goods are detained

In 2012EU Customs detained40 million products suspected of violating intellectual property rights

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"Counterfeiting is a cancer"

Jack MA Founder of Alibaba

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Starring

BRANDS

eBayHearts MagazineOenologie.frPetrus PomerolGibsonSiemensSchneider ElectricEATONLacostePolo Ralph LaurenAdidasToyotaMercedez-BenzPfizerLouis VuittonDiorChanelAlibaba

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ASSOCIATIONS FOUNDATIONS NON-GOVERNMENTAL ORGANIZATIONS

Council of Fashion Designers of America (USA)Electrical and Electronic Manufacturing Association of Canada (Canada)European Crop Protection Association (ECPA, European Union)Grupo Anti-Contrafaco (Portugal)UNICEF (United Nations)Fecomrcio SC (Brazil)International Anti-Counterfeiting Coalition (IACC)DesignFauxReal.com (IACC)Realdanger.uk (United Kingdom)Heart UK (United Kingdom)Medicines and Healthcare products Regulatory Agency (United Kingdom)Royal Pharmaceutical Society of Great Britain (United Kingdom)International Medical Products Anti-Counterfeiting Taskforce (IMPACT, WHO)Comit National Anti-Contrefaon (France)Comit Colbert (France)

OFFICIAL INSTITUTIONS

Japan Intellectual Property OfficeFrench CustomsEU Customs UnionEuropean Commission

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FILMS

Toys: Grupo Anti-Contrafaco (Portugal)Loss of Jobs: Grupo Anti-Contrafaco (Portugal)One Minute: EU Customs and European Commission

PICTURE

James Steidl Iceberg(Dreamstime.com)

MUSIC

Melodyloop.comDenis Quarin The CrowGilberto Dagilly SombrasManuel Ochoa Intimate PianoRyo Utasato Sword of ThunderDmittriy Rodionov FrogmanPink Floyd Money(Harvest, Capitol, Universal Music)Ryo Utasato Promises of BattlefieldManuel Ochoa Awakening

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Emmanuel GILLET, Ph DVisiting Scholar,European Union Academic Programme Hong Kongmail@egillet.comhttp://euap.buhk.edu.hk

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Lavf54.59.107MoneyPink FloydThe Dark Side of the Moon, track 1973Rock46706.496eng - http://cut-mp3.com