rewriting the book on book printing ga

WANT TO KEEP UP WITH CHANGING INDUSTRY DYNAMICS?

STRONGER TOGETHER.

TOGETHER WE CAN DO ANYTHING.

REWRITING THE BOOK ON BOOK PRINTING

A Whole New World for Book Publishing . . . . . . . . . . . 3

Revitalizing Reading . . . Books on Demand . . . . . . . . . . 6

Book Business: The Burgeoning Business of Books . . . 9

Publishing Executive: Positioned for the Future . . . . . 12

In-plant Graphics: Harlequin Takes a Novel Approach . . 14

Yurchak Printing: Pushing the Boundaries of Digital Book Printing . . . . . . . . . . . . . . . . . . . . . . . . . 16

Bookmasters: Helping Customers Maximize Profits in a Changing Marketplace . . . . . . . . . . . . . . . . . . . . 18

Oc JetStream: The Perfect Fit for Books . . . . . . . . . . 19

Books: Workflow to Make Quantity One a Reality . . . . 20

A Book of One: Streamlining Book Production . . . . . . 21

Paper + Finishing = Profit . . . . . . . . . . . . . . . . . . . . . 22

LEARN MORE ABOUT THE CHANGING DYNAMICS Of BOOK PRINTING IN THESE GREAT ARTICLES:

3A Whole New World For Book Publishing

It truly is a whole new world for book publishing. No matter where you are at the beach, on an airplane, or in the subway you will see people with their Kindles or iPads. There are headlines in every magazine and newspaper about Googles Publishing platform, tools from Apple that threaten the text book market, Amazons success with ebooks, and predictions of the demise of the publishing industry as we know it.

While the transition to digital is not moving at the same rate for all publishing segments (Trade, K12, Higher Education, Professional, and Scholarly), it is generally believed that ebook sales will account for a substantial portion of trade revenues within the next five years. Just a few years ago, traditional companies were more frightened of this transformation than excited about the opportunity. Today, this has reversed. Printers, publishers, booksellers, distributors, and agents have embraced the new technologies and are retooling their businesses to accommodate a world of digital and printed books.

THE GOOD NEWS BOOK SALES ARE UP!In August 2011, the Association of American Publishers (AAP) and the Book Industry Study Group (BISG) released

the U.S. BookStats. This is considered one of the most comprehensive statistical surveys conducted in the modern publishing industry. It is focused on capturing size, scope, revenue, and expansion across multi-platform content and sales distribution channels. Net sales for publishers increased to $27.94 billion in 2010, representing a 5.6% increase over 2008. Publishers sold 2.57 billion net units in 2010, marking a 5.6% increase over 2008. Growth hit all segments. Higher education was up 18.7%, with sales reaching $4.55 billion in 2010. Sale of trade books grew 5.8% to $13.9 billion, partly fueled by ebooks. One of the strongest growth areas was adult fiction, which saw a revenue increase of 8.8%. While ebooks represented only .6% of the total market in 2008, this share had risen to 6.4% by 2010. A September 2011 Harris Poll indicates that one in six Americans (15%) currently uses an e-Reader, while another 15% plan to purchase one in the next six months. At the same time, however, this also implies that 70% of the market does not own an e-Reader and has no near-term plans to acquire one.

The key message is that e-Readers are definitely here to stay, so the printing and publishing worlds must change with the times. There will always be a place for hardcover and paperback books, but recent developments will demand a huge transition for book printers and publishers alike. How businesses adapt will determine who is left standing five years from now.

4fIGURE 1: Top 15 Applications by

Digital Print Volume, 2010 and 2015 (U .S .)

0 20 40 60 80 100 120

BOOKS fROM ANALOG TO DIGITALInfoTrends recently completed its 20102015 U.S. Digital Production Printing Application Forecast. Print is driven by applications, and digital production printing is no exception. Demand for specific applications changes over time for a number of different reasons, including growth in usage, electronic replacement, and shorter runs. This study explored 28 specific application segments and measured digitally printed application volume changes in A4 (U.S. letter-sized) equivalent impressions (see figure 1).

The top three production digital print applications in the U.S. will be direct mail, books, and bills and statements. Combined volumes for these applications are expected to exceed 270 billion impressions. Book printing is expected to account for a 16.6% share by the end of the forecast period (94.5 billion impressions).

In terms of pure pages, the book market is expected to show the biggest gain. Its share is expected to experience a compound annual growth rate of 14.2% between 2010 and 2015, representing over 45 billion pages by the end of the forecast period (see figure 2).

Inkjet and digital printing will aggressively begin to displace analog offset printing of books. Improvements in continuous-feed inkjet printers will fuel the shift to digital printing within the book market. Every aspect of inkjet speed, quality, and format will see significant leaps in performance during 2012.

5fIGURE 2: Fastest Growing Applications by Absolute Digital Print Volume Gain (U .S .)

Visit www.OceProductionPrinting.com/GA

Take a look at the Gasch customer video and the Revitalizing Book Publishing Through Print On Demand webinar as Jeremy Hess of Gasch Printing and other industry professionals share the benefits of print-on-demand and short-run book printing .

0 20 40 60 80 100 120

PUBLISHERS WILL RESPOND!Digital printing is destined to grow in volume at the expense of conventional printing for the book market. In an uncertain market, publishers are beginning to embrace digital because it enables shorter runs. Shorter runs reduce the amount of unsold books, reduce storage costs, allow reprinting in smaller batches, and offer the opportunity to print specialty books for niche markets, including self-published books.

There is much confusion about how consumers want their content delivered, but digital printing will provide the answer. Publishers understand the value proposition, and everything links to dollars and cents.

THE BOTTOM LINETechnology keeps changing and publishers, authors, and printers are feeling the effects. Although print isnt going away, ebooks are here to stay. Publishers need partners with technology and service offerings that will help content move seamlessly between traditional book printing, on-demand digital printing, and electronic distribution.

6Revitalizing Reading Books on Demand

Reading behaviors have changed. e-Readers of all types (including Apples iPad and Amazons Kindle) are among the hottest products in the retail world. Publishers are trembling because they are faced with the same type of digital disruption that rocked the music industry. At the same time, however, e-books arent the only force changing the book industry print on demand is altering the way that books are published and purchased.

This has led to a change in the value-added chain. Instead of trying to guess about print runs (especially in the face of e-books), major publishers can simply print books on demand. This frees them from the traditional guessing game regarding the demand for books. Book dealers such as Amazon.com now print books themselves, and authors are increasingly utilizing the self-publishing model to publish and sell their creations directly to the public. In short, the market has become considerably more volatile, ad-hoc, and unpredictable.

In a tribute to the staying power of old-fashioned hard copy books, print-on-demand services are quietly thriving. Digital print on demand has become the answer for book publishers that are facing an industry confronted with multitudinous change.

EVALUATE THE MARKETRegardless of the category (from short-run special-interest literature to speculative bestseller editions), an increasing number of books need to be printed while theyre hot. It is increasingly difficult for publishers to predict the quantities that they are going to sell. There is also an ever-increasing risk of ending up with piles of unsellable inventory.

Publishers account for a steadily dwindling percentage of worldwide book production volumes. Their share has already dipped below 40%. More and more books are produced and marketed by third parties using non-traditional methods. Nevertheless, its exactly here that digital printing companies can build the bridge to combine profitability with super-fast response times.

EffECTIVELY RESPOND TO CHANGERETHINK THE STRUCTURE

Growth in publishing revenues is achievable only through an optimized blend of marketing and production activities that also embraces e-commerce. The new winners in publishing are the book projects that are being managed and controlled directly by consumers. These are projects that use the possibilities of digital communications technology as their value driver. Photo books that are created on print portals and printed fully digitally provide what is possibly the best example. Vanity publishing where authors themselves take charge of book production and marketing uses much the same principle. An increasing number of books are self-published by businesses or private individuals who take charge of their own marketing and production. Marketing aspects, and direct contact with and access to customers, play a crucial role.

LEVERAGE EVERY OPPORTUNITY

Digital printing-based services can also be used by publishers for more effective management of backlist titles. Publishers are recognizing the long tail opportunities in keeping backlist titles in front of potential consumers. Identifying the next blockbuster book carries a high level of risk. By maintaining a catalog of print-on-demand titles that may appeal to a smaller audience, publishers can capitalize on small incremental sales without any out-of-pocket expenses. Publishers who can occupy appealing niche themes with innovative products will retain a stable base if they consistently leverage the opportunities of digital printing and the associated new manufacturing concepts. The combination of web-based and digital printing also

7creates novel opportunities to take books beyond their role as static products, making them usable as tools in a culture of communication that is end-customer-driven. That said, marketing (for series titles, individual titles, and publishing companies) is essential to building trust for the publishing brand, communicating to customers what the brand stands for, and helping to navigate them through their purchasing decisions. Lightning Source (based in the United States) is capitalizing on the industrial book-on-demand model in run lengths of one by using more than 20 continuous feed and cutsheet presses from Oc.

ADVANCE INTO NEW OPPORTUNITIESRECOGNIzE THE ADVANTAGES

Essentially, there are four characteristics that make digital printing so appealing for publishing production:

Significant cost advantages over conventional methods for printing short runs of under 3,000 units due to the relatively low fixed costs;

Flexibility, permitting last-minute changes and content updates;

The only color element of typical trade books such as novels is the cover. The Canon imagePRESS color series of digital presses produces consistent high quality covers on heavy stock up to 325 gsm (120 lb. cover);

Photo books only work with full color with detailed, sharp images on glossy, matte, and specialty stocks, the Canon imagePRESS delivers the outstanding image quality that photo books demand.

The intelligent combination of these properties is the driver for on-demand production of books in exactly the quantities required by the market. High-quality printing of content on typical book paper is now relatively easy to implement, and solutions are available for books in quantities as low as one.

BENEfIT fROM THE ExPERTISE: OC COLOR SOLUTIONS fOR DIGITAL BOOKSWhile digital books were traditionally monochrome, productive color presses can now complement or replace offset presses for color book applications. The color content of books varies heavily depending on the type of book. Oc provides solutions for virtually all book applications. For example:

The majority of digitally printed books are still monochrome. The Oc ColorStream 10000 Flex (with

monochrome speeds up to 1,515 ppm, near-perfect front-to-back print registration, and the ability to handle ultra-lightweight media) is the solution of choice in the industry for monochrome book production.

Educational, scientific, technical, and medical books, booklets, and manuals with monochrome and/or full-color content are an ideal fit for the Oc Inkjet family, including the Oc ColorStream 3500 and the Oc JetStream family. In addition, with the ability to mix color and monochrome pages in one run, the Oc ColorStream 10000 Flex can run these types of jobs that werent previously affordable or even possible on one system.

Some trade books such as travel books or (auto) biographies often include selected color blocks printed on coated substrates. With Oc PRISMAprepare software, Oc provides an effective automated solution for digitally separating color pages from monochrome pages. Monochrome books sections can be produced to the highest quality standards on the Oc VarioPrint 4000 and Oc VarioPrint 6000 Ultra presses. Color sections, for example on coated media, are a perfect fit for the Canon imagePRESS series, and Oc PRISMAprepare software brings it all together. For books having both color and monochrome content, Oc PRISMAprepare software is the key component to automatically split the color to the color machine and then merge it automatically as inserts into the monochrome document during production.

8 For short-run book publishing, Ocs printers (monochrome and color) are supported by the Oc On Demand Publishing Solution. One of the largest areas causing book publishers pain is the finishing area. Much time is wasted setting/resetting finishing equipment to handle the variety of book sizes. By using Ocs On Demand Publishing Solution, print shops can batch incoming book orders for a more productive output schedule, saving up to 35% in production time. If at any time a book becomes damaged in production or packaging for shipment, a reorder can automatically be generated.

Educational, scientific, technical, or medical books with full color content may be an ideal fit for the Oc JetStream series, replacing offset for run lengths of 3,000 and beyond.

MAINTAIN PROfITABILITYANALYzE THE VALUE CHAIN

Digital book production requires more than technical knowledge. To work out how to deploy technology most profitably for any given task or production step, it is essential to analyze the entire value chain. Just comparing unit costs fails to do justice to the complexity. The comparison must incorporate the entire process, from author to reader. Publishers manage this process, but they do not execute all the steps themselves. Beyond the cost of production, they

have a range of other costs (e.g., storage costs and the cost of capital). To identify which production method is the most profitable for the title in question, other processes and cost chains have to be calculated, including:

Printing costs Warehousing and distribution costs Pulping / returns Sales period Cost of capital Updates Planned run length

TALK TO THE ExPERTS IN DIGITAL PRINTING

The obvious route to raising profitability in the book market is optimizing costs by lowering returns per title or book. Oc offers publishers a concept by which they can produce each of their titles, and keep them available, using the most economical method printing on demand.


View the On-Demand Digital Book Production video and the Oc Digital Book Printing Solutions brochure for more information .

The Burgeoning Business of Books

theres money on the table in book production

By Noel Ward While the glit-ter and flash of ebooks, e-readers and tablets get all the main-stream media

attentionand pundits predict the end of printed bookstraditional printed volumes still represent enor-mous opportunity for print provid-ers. According to Caslon & Company, monochrome books will account for up to 85 billion pages through 2016 and color books are expected to make up some 15 billion pages in the same period. Little wonder that savvy print providers are adding capabilities, tech-nology and workflows to carve out a presence in this burgeoning market.

In fact, such firms see ebooks and tablets as helping grow their business. While the latest titles from name-brand authors have both electronic and traditional versions, the greatest potential for print providers is not the best-seller list. Second-tier fiction

Special Advertising Section: Digital Printing



















Reprinted with Permission from Book Business Magazine

While the glitter and flash of ebooks, e-readers and tablets get all the mainstream media attentionand pundits predict the end of printed bookstraditional printed volumes still represent

enormous opportunity for print providers. According to Caslon & Company, monochrome books will account for up to 85 billion pages through 2016 and color books are expected to make up some 15 billion pages in the same period. Little wonder that savvy print providers are adding capabilities, technology and workflows to carve out a presence in this burgeoning market.

In fact, such firms see ebooks and tablets as helping grow their business. While the latest titles from name brand authors have both electronic and traditional versions, the greatest potential for print providers is not the best-seller list. Second-tier fiction and most nonfiction titles are also appearing in both formats with the resulting lower print volumes making them a great fit for digital presses and demand-driven production volumes. Digital presses are also seeing a growing volume of titles from new authors because the economics make it easier for smaller publishers to produce short runs economically and test the market for unknown writers. And its not just books from traditional publishing houses that are part of the growing page counts. Businesses, associations, trade organizations and educational institutions all produce catalogs, directories, booklets, manuals, guidebooks, course packs and more. Low volumes and the need for regular revision make digital printing the perfect solution for such books. Likewise, the rapid growth of self-published titles that bypass conventional publishing houses are bringing more new books and authors to market. It is not just the domain of players such as iUniverse and Lulu, but other printers who have cracked the code of digital book production. All are seeing reliable revenue streams from a host of new customers. Its safe to say the printed book is anything but dead. Three companies busy capitalizing on this burgeoning market are BookMasters, Color House Graphics and Gasch Printing. Each has evolved their business models to take advantage of the opportunities presented by digital book production.

9

10

Digital Economics It all starts with run lengths. The ability of digital presses to produce short runs cost-effectively is changing the economics of book production. Run lengths based on demand slash inventory costs and eliminates the need to pay for books that might not be sold for monthsor even years. This sea change in book production economics offers rich benefits for publishers and book manufacturers alike. While some digital book producers such as Lightning Source specialize in producing just one or two copies of a given title on demand, a much bigger segment of book production focuses on runs ranging from 200 to about 1,000 with an average of about 400 copies per title. Publishers are scrambling to align themselves with nimble book manufacturers that can handle these shorter runs. It used to be that a short run was about 1,000 copies of a title, says Phil Knight, Director of Sales at Color House Graphics in Grand Rapids, Mich. Now we see short runs in the 250 to 500 copy range. Longer runs can be 1,000 or up to 2,500 and we still have some as high as 75,000. Gasch Printing in Odenton, Md., sees similar volumes for its digital presses, says Jeremy Hess, art director and marketing coordinator. The average run is about 400 copies of a title, but thats really below the middle of a wide range. We might do just 10 copies of one title but up to 2,500 of another. Then theres the cross-over point at which a title could be produced on an offset press. Most book manufacturers have both offset and digital printing capabilities that can offer customers the economics of offset for longer run lengths, usually in the 2,500 to 3,000 range. But having both digital and offset machines on the shop f loor provides f lexibility. Theres really no minimum or maximum on the offset. It depends on quantity breaks and those are often based on page counts, says Ray Sevin, President of BookMasters in Ashland, Ohio. Under 1,000 copies we tend to go to digital, but we f lop back and forth a lot. The decision of which press to use is ultimately based on the customers needs and press availability.

a nEw long tail Digital production has changed the long tail of publishing because a title can literally never go out of print. Leveraging this, publisherswhether large publishing houses, small independent imprints or even self-publishing authorsare looking to digital presses and short runs as a key to managing cash f lowand maintaining profitability. Digital printing allows customers to take a lot of the guesswork out of guessing how many books they will sell in a couple years. Now they can print only what they know they need right now, and can reevaluate and reprint down the road as needed, explains Hess. Theres also a big service and convenience factor. We take time out of the equation for publishers, says Knight. We can make books available on short notice for special events, book signings, market testing and speaker engagements. Its interesting to note that reviewers are more receptive to books that are bound

and look ready to sell than they are to just receiving a review copy of a manuscript. Such levels of control are part of the allure of digital book production, and part of the infrastructure at BookMasters, which also acts as a distributor for some of its customers. Low inventory levels and short runs also drive revenue for the publisher, explains Sevin. For example, a title produced in short runs can be sold on the publishers Web site and directly shipped to the customer. An offset version of the title that would sell through a retailer might cost the publisher $2 a copy. But they give up about half of the cover price to the retailer. A short run of digital copies might cost $6 each, but are sold through the publishers Web site. This eliminates the retail level and returns a greater profit for the publisher, even though the cost of production is higher. Further managing inventory levels, some BookMasters customers set inventory trigger points at which point titles will be automatically reprinted to maintain specific stocking levels to ensure a title is always available. Sevin notes that this is especially effective for some academic titles that might sell only a few copies each month but have enough demand to justify keeping 25 copies on hand. This makes for compelling economics. Publishers, especially smaller ones, have to manage cash f low as much as anything, notes Knight. Theyre small businesses so cash is critical, and the ability to print as needed rather than investing in big print runs is a vital capability for them. Digital printing lets us help them manage inventory levels. That makes it easier for our customersand usto manage cash f low. Digital production also happens to be a great fit for the mercurial nature of the publishing business. Book manufacturers with digital and offset capabilities can help keep customers in businessand profitableover the life span of a title by using short runs on both ends of a titles life. A title can get its start on digital, shift to offset as demand builds, then go back to digital as demand tapers, keeping the title alive. This totally changes how backlist titles are handled, keeping those titles readily available in small quantities and still delivering profits to the publisher. Its all about meeting demand, says Knight. Some authors and small publishers have titles that are only printed digitally because its the best match for demand. Its not unusual for us to have three to four printings of a title in 12 months. So is the long tail is shorter, or is it really longerand wagging differently?

opportunitiEs abounD While small and self-publishers have been quick to see the advantages of short runs and online sales, the potential is not limited to the U.S. For example, BookMasters is seeing substantial growth for Spanish-language titles, with authors in the U.S. and abroad. Some are written by U.S.-based writers, while others come from Spain and Latin America. This works well for the authors, but also aids BookMasters in making deals between U.S. and overseas distributors.

The Burgeoning Business of Books (Reprinted with Permission from Book Business Magazine)

11


titles that would not otherwise be available here, says Sevin. Having more titles helps us in representing a publisher because the more titles we have the greater the interest we get from big distributors like Ingram or Amazon. This just wouldnt be the same without digital printing.

The opportunities extend to marketing and other support for publishers. BookMasters offers an array of publishing support services from editing to design to promotion and more. Color House sees the same needs in its own customers. There are small imprints and self-publishers who dont have the capacity to do all the legwork it takes to be a publisher, says Knight. We can add more value by providing those services.

Quality a Non-issueThe technology used to produce a book may be invisible to the reader but even a few years ago there were noticeable quality dif-ferences between offset and digitally printed books. Now, quality has become a non-issue. From cover to cover, the look and feel of a digital volume is indistinguishable to all but a trained eye. Print quality is the same and paper mills now offer the same substrates for both offset and digital presses. Digital presses have also become more flexible in the range of papers they can run, enabling a book printer to have a selection of paper stocks that can be used on any press.

At Gasch Printing our two roll-fed machines [Oc Var-ioStream 10000 and 7550] are printing on offset paper with re-cycled or FSC certifications, says Hess. Our cut sheet printers (a pair of Canon imagePRESS C7010s and a Canon 665) can print on any substrate, gloss, matte, textured for covers and color pages.

Color House uses all sheet-fed presses for its titles and gets in

rolls of paper in a variety of weights, then sheets them onsite for its Heidelberg large format press or its Xerox iGen4 and Nuvera 288 monochrome presses. This gives any title a seamless transi-tion from offset to digital as volumes change.

BookMasters has broader printing requirements due to a mix of machines that includes a Heidelberg offset press, an Oc Jet-Stream 1000 full-color inkjet press, and an Oc DemandStream 8090 monochrome press. A Konica Minolta C6501 sheet feed color press is used for covers on offset and digitally printed books.

We have a selection of offset sheets from 50- to 80-lb, mostly white and some natural shades, says Sevin. They all work well on both toner and offset and are mostly good enough on inkjet. When we need to bump up the quality on the JetStream, we just use a different stock because with inkjet the substrate is the key when increasing quality.

The paper companies are scrambling to offer more and more substrates, he continues. We find that some [inkjet] pa-pers are capable of delivering higher quality, especially for color. With the right paper on the JetStream, we can match the color of toner output. And the costs are competitive.

Finishing TouchesBooks coming off an offset press typically move offline for bind-ing, whether it be mechanical, saddle-stitching, perfect binding or case bound. This is still the norm in many digital printing op-erations, despite the growth of inline capabilities on many digital presses. BookMasters takes it up a few notches.

There, the big Oc JetStream 1000 is directly connected to equipment from Shuttleworth, LasermaxRoll Systems and a Muller Martini to create an inline binding system capable of churning out up to 800 perfect-bound books an hour. A 5-mile long roll of blank paper goes into the JetStream and perfect bound books come out the other end. Because the JetStream can print pages three-up across the web its possible for indi-vidual titleseven single copiesto be printed simultaneously and bound with almost no human intervention. BookMasters worked with Oc, Shuttleworth, LasermaxRoll Systems and Muller Martini to customize the system to meet their require-ments and customize the equipment and software.

The ability to print three titles across the web is a huge gain for throughput and productivity, says Sevin. Throughput varies, of course, based on page count, but it just provides tremendous cost and time savings for our bindery.

The Last WordDigital book production is mainstream and making money for publishers, print providers and authors. The equipment and technology available today lets book manufacturers produce top-quality books very cost effectively and are continuing to help print providers and publishers adapt to a rapidly changing marketplace.

It lets us find ways to extend our relationship with custom-ers and help publishers be more successful, affirms Knight. BB

Low inventory levels and short runs also drive

revenue for the publisher. A title produced in short

runs can be sold on the Web and directly shipped to

the customer. Ray Sevin, BookMasters

Producing these digitally lets us produce and distribute titles that would not otherwise be available here, says Sevin. Having more titles helps us in representing a publisher because the more titles we have the greater the interest we get from big distributors like Ingram or Amazon. This just wouldnt be the same without digital printing. The opportunities extend to marketing and other support for publishers. BookMasters offers an array of publishing support services from editing to design to promotion and more. Color House sees the same needs in its own customers. There are small imprints and self-publishers who dont have the capacity to do all the legwork it takes to be a publisher, says Knight. We can add more value by providing those services.

Quality a non-issuE The technology used to produce a book may be invisible to the reader but even a few years ago there were noticeable quality differences between offset and digitally printed books. Now, quality has become a non-issue. From cover to cover, the look and feel of a digital volume is indistinguishable to all but a trained eye. Print quality is the same and paper mills now offer the same substrates for both offset and digital presses. Digital presses have also become more f lexible in the range of papers they can run, enabling a book printer to have a selection of paper stocks that can be used on any press. At Gasch Printing our two roll-fed machines [Oc VarioStream 10000 and 7550] are printing on offset paper with recycled or FSC certifications, says Hess. Our cut sheet printers (a pair of Canon imagePRESS C7010s and a Canon 665) can print on any substrate, gloss, matte, textured for covers and color pages.

Color House uses all sheet-fed presses for its titles and gets in rolls of paper in a variety of weights, then sheets them onsite for its Heidelberg large format press or its Xerox iGen4 and Nuvera 288 monochrome presses. This gives any title a seamless transition from offset to digital as volumes change. BookMasters has broader printing requirements due to a mix of machines that includes a Heidelberg offset press, an Oc Jet-Stream 1000 full-color inkjet press, and an Oc DemandStream 8090 monochrome press. A Konica Minolta C6501 sheet feed color press is used for covers on offset and digitally printed books. We have a selection of offset sheets from 50- to 80-lb, mostly white and some natural shades, says Sevin. They all work well on both toner and offset and are mostly good enough on inkjet. When we need to bump up the quality on the JetStream, we just use a different stock because with inkjet the substrate is the key when increasing quality. The paper companies are scrambling to offer more and more substrates, he continues. We find that some [inkjet] papers are capable of delivering higher quality, especially for color. With the right paper on the JetStream, we can match the color of toner output. And the costs are competitive.

Finishing touchEs Books coming off an offset press typically move off line for binding, whether it be mechanical, saddle-stitching, perfect binding or case bound. This is still the norm in many digital printing operations, despite the growth of inline capabilities on many digital presses. BookMasters takes it up a few notches. There, the big Oc JetStream 1000 is directly connected to equipment from Shuttleworth, LasermaxRoll Systems and a Muller Martini to create an inline binding system capable of churning out up to 800 perfect-bound books an hour. A 5-mile long roll of blank paper goes into the JetStream and perfect bound books come out the other end. Because the JetStream can print pages three-up across the web its possible for individual titleseven single copiesto be printed simultaneously and bound with almost no human intervention. BookMasters worked with Oc, Shuttleworth, LasermaxRoll Systems and Muller Martini to customize the system to meet their requirements and customize the equipment and software. The ability to print three titles across the web is a huge gain for throughput and productivity, says Sevin. Throughput varies, of course, based on page count, but it just provides tremendous cost and time savings for our bindery.

thE last worD Digital book production is mainstream and making money for publishers, print providers and authors. The equipment and technology available today lets book manufacturers produce top-quality books very cost effectively and are continuing to help print providers and publishers adapt to a rapidly changing marketplace. It lets us find ways to extend our relationship with customers and help publishers be more successful, affirms Knight. BB

The Burgeoning Business of Books (Reprinted with Permission from Book Business Magazine)

12

Reprinted with Permission from Publishing Executive

Positioned for the Still think of old media as reacting to the transformations in publishing? These printers are leading the way.

Printers have always possessed expertise beyond putting let-ters on a page. Posi-tioned at the heart of the publishing processwhere the raw material of con-

tent is transformed into a rich, consum-able product, ready to be pushed out through a variety of channelsprinters have naturally evolved into digital solu-tions providers, expanding into every-thing from pre-media services to con-tent management and multi-platform distribution. A history of focused cus-tomer service and attention to efficiency only enhance what todays printers are able to provide.

Our digital, mobile and print-to-mobile solutions are helping our pub-lishers reach new readers, gain addi-tional advertising dollars and create new opportunities through highly targeted content aimed at specific audiences, Paul Bozuwa, President and COO, Sheri-dan Magazines & Dartmouth Printing Company, says. As these platforms con-tinue to open up a world of possibilities for our customers content, we strive to position ourselves not just as technology service providers, but as educators and consultants to our marketplace, helping our customers find the right solutions for their business models.

Sheridan offers digital edition cre-ation through its Sheridan Dynamic Editions service, which can meet any publishers need, from simple page-

turners to elaborate rich media and interactive editions. Mobile magazine apps are offered through Sheridan Mobile Editions, which support iOS and Android platforms (and will soon support Amazon and Nook as well). The service includes technical support and maintenance as well as placement in apps stores.

A print-to-mobile solution, Sheridan QR Codes, offers publishers the abil-ity to capitalize on the growing edito-rial and marketing opportunities in 2-D barcodes and digital watermarks. It goes beyond the technologies we offer, Bozuwa says, its really about the con-sultation and support.

We know where the industry has been and where its going, Bozuwa adds. Its important that we not only understand groundbreaking shifts, but that we get ahead of them in order to help our clients get to where they need to be. Were not just jumping in to offer the technology du jour; we have partnered with magazine publishers long enough to respect the impact that changes like mobile migration will have on their business models.

Comprehensive SolutionsThe same can be said of the services offered by Publishers Press: compre-hensive digital content management solutions that benefit from relation-ships with clients and a long view of changes and trends in the publishing industry.

We take a long view on the pub-

lishing business and the relationships we share with publishers, Dick Ryan, business development director at Pub-lishers Press, says. In many cases weve been printing magazines for our cus-tomers for 10, 15, 20 years. We know that the older the publications, or the longer weve been printing the publica-tions, the less likely the oldest content is available for repurposing of any kind.

Through its ContentXpress system, Publishers Press renders archival con-tent in an easily searchable and reus-able form. Using XML and metadata tagging, publishers can easily offer rich digital archives of past content or repur-pose content for new platforms and products, greatly enhancing opportuni-ties for monetization.

The first and most obvious selling point is better and deeper archives for your website users, Ryan says. This makes for a stickier website session. These days the typical business-to-busi-ness publication is getting two to three page views per visit. Our goal is to give our publishers a new perspective on the depth of content available to their users on their website, to turn a two-page visit into a 10- to 15-page visit. If you do that, the more pages you serve, the more advertising you can sell and the more robust your websites going to be.

Ryan says it would cost thousands of dollars to build a system such as theirs, which both parses content into highly specific semantic tags (increas-ing its search relevancy and chance of being found) and integrates with a

FutureSpecial Advertising Section

13

Publishing Executive: Positioned for the Future

publishers existing CMS system. Article-level content is very com-

plex, he says. Youve got paragraphs and headlines and captions and sec-tions ... We offer over 150 different structural and metatagging elements.

The system also supports chunk-ing of article-level content into smaller bits and pieces for use in mobile apps, though Publishers Press leaves product development up to individual publish-ers. With the price of website and mobile development going down, Ryan believes a missing piece for publishers going forward will be treatment of con-tent on the back end. A young website or app developer is not going to know anythingnor should heabout the relationship you share with your readers and what that relationship is predicated on, which is information and content.

Meeting Specific NeedsBoth Publishers Press and Sheridan understand the importance of an inte-grated publishing approach. Just as Publishers Press has realized the impor-tance of drilling down into content to target specific audiences, so Sheridan has explored the potential in repackag-ing bites of content that can be pushed out to specific readers. The challenge is to capitalize on the varietydrill down through audiences and define reader typesbased on subject matter and content delivery preferences, Bozuwa says. This type of laser-focus can sig-nificantly enhance advertising effective-ness and build audiences.

Sheridan is building such integra-tion into its suite of product offerings. It helps that we can be that service provider that seamlessly integrates their existing print work and their online work, Bozuwa says. True one-stop shopping.

Customers whove worked with Sheridan include The Music Trades, who use both Sheridan Dynamic Edi-tions and Sheridan Mobile Editions solutions. A recent app built by Sheri-dan allowed the publisher to offer a daily tablet edition during a trade show offer-ing real-time news and updates. Over

four days, 7,238 individuals accessed the editions for a total of 52,317 visits and 170,537 page views.

Edible Boston, published by Tasteful Ventures LLC, used Sheridan to inte-grate its publishing operations across print and Web, as well as track circula-tion and subscriptions data through The Magazine Manager, which Sheridan offers at a discount to its customers.

Im a relatively small publication with no background in publishing, Ilene Bezahler, Edible Bostons publish-er and editor, says. Theyve done an amazing job at helping me integrate programs that will work with printing as well as the overall business aspect.

Magazine Manager has integrated accounting and distribution tools that make all aspects of customer relation-ship management easy to handle. An ad management component makes it easy to track ad proofs. That full program has saved an unbelievable amount of time and made operations just so incredibly efficient, Bezahler says.

Through Sheridan, Bezahler has introduced a digital edition of Edible Boston. She plans to add more multi-media content, such as video, to the digital product and move into apps.

Above all, Bezahler appreciates the level of customer service she has received from Sheridan. Every year at [Tasteful Ventures LLCs] annual meet-ing they will sit down and go over any new technology that they feel will help us with marketing and expanding the businesses. She says they have also spent a lot of time with her individu-ally, setting up programs and training. On the print side, I send over a lot of images for them to review before we upload With our prior printer we did not have any of that.

Seeing the FuturePublishers Press also offers multi-chan-nel digital editions, as well as custom-ized e-mail marketing services, all fully integrated with its printing services. Along with technological and workflow solutions, Publishers Press is thinking globallywith its Magazine Channel.

Scheduled for hard launch in 4Q 2012, the Magazine Channel will allow pub-lishers to tap into criticaland criti-cally underservedmarkets.

The Magazine Channel allows cus-tomers to aggregate article-level content into one portal and begin to market for a global audience, Ryan says. Its not competitive with their domestic website.

We need to break down the notion that you have to sell content within the context of your title, he continues. Readers want content at the level of an article. They may have loyalty to a brand but the customer wants access to a piece of information. The Magazine Channel is intended to be aggregation specifically designed for the global user of the information.

This could include an auto enthusi-ast in Brazil, a businessperson in India or China, or a crafter in Germany. We publish magazines that cover all these different aspects of peoples lives, and we are trying to make it possible for our customers to introduce their content in one easy-to-use portal to a global audi-ence, Ryan says. Development and dis-tribution of content outside the United States. will be critical to publishers future growth, he says.

Like ContentXpress, the Magazine Channel is specifically designed to meet the strategic and tactical needs of the small- to mid-size and specialty publish-erPublishers Presss core customer.

Sheridan is busy formulating the future too. The Sheridan Technology Lab, a command central for a variety of technology solutions for publishers, is made up of strategists developing industry-specific solutions for maga-zine, book, journal, educational and association publishers, Bozuwa says.

The approach has always been col-laborative, he says. We truly enjoy working with our customers and pros-pects from a needs-assessment starting point, identifying their most challeng-ing issues, reaching creative solutions together and then working with them as partners as we develop and test our technologies. PE

Positioned for the FutureSpecial Advertising Section

AS SEEN IN...

WITH SUCH best-selling romance authors as Debbie Ma-comber, Susan Wiggs and Sherryl Woods, Harlequin commands an awesome array of talent. The worlds largest publisher of fic-tion romance novels publishes 130 million books annually in North America alone, all of this flowing through its 400,000-square-foot distribution center in Depew, N.Y.

To ensure inventory, Harlequin traditionally printed ad-ditional copies, millions of which never left its

warehouse. In other cases, when demand exceeded supply, reprints took too long

to produce on its vendors offset presses. For some time we had been looking at

ways to print some of our books digitally, says John Reindl, general manager of Harle-

quins Distribution Center. The technology fi-nally got to a point where the digital printers

could support the type of paper that we use. We wanted to mimic the print quality of offset so that

the consumer would not notice the difference. We also wanted a solution that we could set up

in our own distribution center, continues Reindl. So our approach was to bring in digital printing to facili-

tate our short-run printing needs, which is anywhere

Capable of digitally printing and finishing more than 1,000 paperback books per hour, Harlequins Distribution Center utilizes advanced conveying technology to minimize product damage and maximize throughput.

By Jim McMahon

Harlequin manages over 2,000 title configurations each year for the North American market in paperback format, trade size and hard cover.

Harlequin Takes a Novel Approach

14

15

Reprinted from In-Plant Graphics March 2012 Copyright 2012, North American Publishing Co., Philadelphia PA 19130

from 500 to 4,000 copies of any one title to top off the main offset runs. But we still planned to outsource the bulk of our print-ing to our offset printer.

This vision was realized when Harlequin set up an in-house digital paperback book printing line. Designed by Jim Robinson, vice president of operations, and staffed by seven people over two shifts, the in-plant is able to print and finish more than 1,000 pa-perback books per hour. To print the books, Harlequin selected a high-volume Oc Var-ioStream continuous-feed printer, a toner-based solution that prints almost 10,000 books in an eight-hour shift.

With 95 percent of our books in the same format, and few changeovers associat-ed with our production process, we felt we could target a higher degree of automation and inline processing than we had seen else-where, Reindl adds.

The digital printer is not the limiting factor, however. Some of the finishing pro-cesses limit capacity, like the stacker that takes printed signatures and stacks them into book blocks.

Basically, after printing, the paper is cut and folded into 16-page signatures. These then go through a folder and stacker to cre-ate book blocks. Then these book blocks go to the Muller Martini Sigma Binder and into a Muller Martini Esprit three-knife trimmer before they exit as f inished books.

An In-line Solution Many digital printers print the books

and then do the finishing off-line, says Re-indl. This eliminates the risk that down-stream jams in folding, stacking, binding and cutting will impede the printing.

We wanted to do it differently, with all

of our production inline, says Reindl. We needed a solution that would allow us to move book blocks from one part of the pro-duction process to another. But the book blocks are still loose signatures. The impor-tance of getting the book blocks out of the folder and to the binder without the blocks tipping over, and maintaining their stability, was a critical part of the process. We searched and found only one solution that would allow us to do this.

The conveying solution that Harlequin embraced was a multi-faced, integrated conveying approach designed and built by Shuttleworth Inc., specifically for convey-ing cut-paper products. The design incor-porated the following systems: Star Rollers: As the book blocks exit the

stacker toward the binder they travel on a 15-foot long conveyor equipped with Star Rollers. These eliminate shingling or creeping of the bottom layers of paper when stacks are transported and accumu-lated on the conveyors. The star-shaped profile enables loose stacks of paper to be conveyed and accumulated between the stacker and the binder without disrupting the integrity of the stacks, because only the points of the star touch the stacks.

Slip-Torque Conveyor Technology: This employs polished stainless steel shafts covered with segmented, loose-fit rollers, which form the conveyor surface. Slip-Torque provides the gentle handling need-ed for transporting Harlequins book blocks from stacker to binder.

Buffer Accumulation Conveyor: If the line is running normally, there will be no ac-cumulation of book stacks on the convey-or. The stacks would flow through to a blade stop before entering the binder. But if the binder goes down, book stacks are

diverted into a buffer conveyor, which can accept up to 85 stacks (five minutes worth of throughput), allowing enough time to dislodge the binder jam-up. Once the binder is cleared, the book stacks will au-tomatically feed into the binder.

The buffer conveyor reduces total line de-lays by allowing the printer, folder and stack-er to continue production for a cost-effective period of time when the binder is down. This gives greater productivity, and reduces prod-uct damage and operating time.

We havent had to use it much, says Reindl of the buffer conveyor, but when we have had to, it has worked quite well.

With its streamlined digital printing and finishing capability, Harlequin can now cost-efficiently print and finish in-house whatever overages are needed above its ini-tial offset runs for any title on a just-in-time production model. It can now also print and finish short runs for select titles that re-quire, initially, very small quantities. Previ-ously, these would have been sent out for offset printing with a minimum order of 5,000 required, even if only 3,500 copies were needed.

The new print and finish line has sig-nificantly improved Harlequins inventory load, resulting in a 15 to 20 percent reduc-tion in titles held in stock.

The key value of the conveying system is that it supports our inline process, which is critical to the success of the system, says Reindl. Our print and finish system would not have been possible if we did not have a solution that allowed us to maintain stable book blocks coming out of the stack-er and going into the binder, and a back-up solution to keep the print and f inish throughput operational in the event of binder malfunction. IPG

Printed on a Canon imagePRESS.

In-plant Graphics: Harlequin Takes a Novel Approach

Reprinted from In-Plant Graphics Copyright 2012, North American Publishing Co., Philadelphia PA 19130

16

Yurchak Printing: Pushing the Boundaries of Digital Book Printing

Yurchak Printing pushes the boundaries of digital printing and the Oc ColorStream 10000 Flex delivers.

PRODUCTION PRINT SPEED ON LIGHTWEIGHT PAPERAs an innovator in the world of digital printing, Yurchak Printing is accustomed to pushing the limits on behalf of their customers. Back in the 90s, they found ways to increase dpi when their legal publishing clients needed to run high-quality, ultra-short runs of books with large page counts. Today, digital quality is no longer an issue but Yurchak Printing was challenged to print at production speed on 24-pound paper.

Problem solving is the name of the game at Yurchak Printing. In fact, they originally moved to digital printing as a means of helping their customers cost-effectively update and deliver their publications just in time. Yurchak Printing is a short-run digital book manufacturer that specializes in print runs from one to 1,000. As a one-stop shop, they offer mailing and fulfillment services in addition to printing hard cover, soft cover, loose-leaf, saddle-stitch, and bound books.

Servicing the legal reference and directory market requires that they print on light-weight papers 24- and 30-pound paper in addition to 50- or 60-pound substrates and sometimes foil stamping and four-color printing.

OC AND YURCHAK PRINTING PUSH THE BOUNDARIES TO SATISfY CUSTOMERSA decade-long partnership and a common dedication to customized solutions that solve problems led Yurchak Printing to choose Oc. We are very unique in what we do, so it takes a great partnership to persevere to get the right results in the end, says John W. Yurchak, President of Yurchak Printing. Weve been with Oc for ten years, really pushing the boundaries of their equipment to satisfy our customers.

Ocs ColorStream 10000 Flex met the lightweight substrate specification at production speed while providing Yurchak Printing with ultimate flexibility. They can easily switch out substrates, change print widths, and go back and forth between monochrome and color as needed throughout a shift.

Quality was an issue when we first started. Customers were a little suspect whether digital print could match the conventional quality, says Jason Yurchak, Plant Manager at Yurchak Printing. But from 1989 to today, Id be hard pressed to really tell the difference between print quality off a digital press and a conventional press.

The Oc ColorStream 10000 Flex allows us to compete in the higher run length running black at almost 300 feet per minute and it also has the flexibility to print four-color pages .

John W . Yurchak, President, Yurchak Printing

The speed of the web-feds has increased dramatically and the quality of the equipment is fantastic .

Jason Yurchak, Plant Manager, Yurchak Printing

All along the way Oc is looking to see how Yurchak Printing can be successful and grow thats what makes a partnership .

John W . Yurchak, President, Yurchak Printing

17

Today, Yurchak takes advantage of the production monochrome speed and a higher print quality from the Oc ColorStream 10000 Flex, and its flexibility is allowing them to expand into four-color continuous feed printing.

HIGHER PRODUCTIVITY AND fASTER TIME TO MARKETThe Oc ColorStream 10000 Flex allows us to compete in the higher run length running black at almost 300 feet per minute and it also has the flexibility to print four-color pages, says John W. Yurchak. Now their monochrome book pages and four-color pages or inserts can be run on the same press eliminating offline printing and manual inserting. The result: Yurchak Printing is more productive and books hit the market faster.

That productivity is intensified through bottom line benefits: 1015% less paper waste, the elimination of plates, and virtually zero make-ready time. With conventional offset printing, minimum print runs keep many books from being printed. Instead, Yurchak Printing is enabling their customers to keep even backlist titles in print and still be profitable.


See what the Oc ColorStream 10000 Flex can do for you in the Yurchak customer video and the Oc ColorStream 10000 Flex press demo . Hear what John Yurchak, Jr ., CEO of Yurchak Printing, has to say about Oc and Ocs products .

With two Oc continuous feed machines, a sheet-fed Oc VarioPrint 6250 Ultra and an Oc VarioPrint 6320 Ultra sheet-fed engine, Yurchak Printing has been able to expand their application coverage and total print volume. Jason Yurchak says, The speed of the web-feds has increased dramatically and the quality of the equipment is fantastic.

Working together has been a key to success for Yurchak and Oc. Regularly scheduled meetings keep the teams engaged and in sync as they work toward the common goal of exceeding customer needs, increasing productivity, and pushing the limits to help Yurchak grow their business.

18

Bookmasters: Helping Customers Maximize Profits in a Changing Marketplace

Over the past 40 years, the Bookmasters Group in Ashland, Ohio, has grown from a print broker into a vertically integrated provider of printing, content, and distribution services. Bookmasters can handle every step of the publishing process from initial documentation and developmental editing to text and cover design, book printing, ebook conversion and distribution, marketing and social media promotion, warehousing, fulfillment, and distribution. According to Larry Bennett, president of distribution services for Bookmasters, Full service is critical. It has a major impact on the total cost. We work with our clients on all aspects of the publishing process.

fULL SERVICE AT BOOKMASTERS INCLUDES THE fOLLOWING THREE KEY AREAS:BOOK MANUfACTURING

When it comes to print production, Bookmasters has state-of-the-art capabilities to provide publishers with exactly what they want. Its printing capabilities include high-quality sheet fed offset, web offset, and digital, for producing one- to four-color text. The company provides economical solutions by utilizing a wide variety of quality in-house stocks. Common trim sizes range from 4.75" x 7" to 9" x 12". Using popular coatings for covers or dust jackets creates a professional finishing touch.

Bookmasters most recently installed an Oc JetStream 1000 digital inkjet printer, supported by an in-line Muller Martini Sigma finishing system. Bennett reports, The quality of the Oc JetStream inkjet device rivals toner-based and offset printing, but is more affordable for short runs and print-on-demand. The popularity of print-on-demand and short-run digital printing is rising because it allows publishers to minimize return risk; cut inventory financing, obsolescence, and storage costs; save on freight and handling; and get books to market faster. By producing these savings, along with the lower unit print costs, Bookmasters inkjet solution raises the crossover point of digital versus offset to the 2,000 to 4,000 unit range, a very attractive alternative for trade and scientific, technical, and medical (STM) publishers.

Bookmasters binding capabilities include perfect binding, case binding, Smyth sewing, saddle stitching, double Wire-O, comb, plastic coil, Lay-Flat, and trim-four/drill-three for loose leaf.

CONTENT

Bookmasters Content Services is a leading pre-publishing service organization offering publishers total content management solutions. Whether it is project management, editorial, or conversion services, Bookmasters is equipped to deliver all types of services and solutions for print, online, and e-publishing media.

Bennett says, We provide our publishing partners with technical and project-specific solutions for their professional, educational, college, and trade book productions.

Our teams specialize in creating efficient workflows, allowing us to provide our partners their desired output regardless of format. Our production structure also enables us to offer our K12 publishing partners NIMAS conversion to assist them in meeting specific state mandates for the repurposing of their products for the disabled student.

DISTRIBUTION

Bookmasters has a state-of-the-art production and warehouse facility strategically located in central Ohio. It features a 24/7 customer service team and 24-hour order turnaround. It also provides publishers with multi-channel sales and marketing services, e-commerce services, credit and collections, and distribution services in the U.S. and Canada, as well as international distribution through global partnerships.

Bennett says, Distribution is more than getting a book to the right place. Our commitment is to successfully guide publishers through the process of increasing awareness of and interest for their titles. Book marketing and promotion is crucial to publishing activity. Distribution to us means a full service portfolio.

In wrapping up, Bennett says, Our vision for Bookmasters is to be a flexible, secure, and an effective partner for independent publishers looking to maximize profits in a challenging marketplace. At a time when new technology is challenging the traditional parameters of publishing and distribution, Bookmasters wants to enable independent publishers to produce and deliver content in the format and context that customers want.


Download the InfoTrends white paper: Streamlining Book Production and learn how planning, technology and capabilities can increase operational efficiencies and provide competitive advantages .

19

Oc JetStream: The Perfect Fit for Books

The successful inkjet-based Oc JetStream family offers the perfect fit for book printing. The 30" monochrome inkjet printers are optimized for the highest productivity. In addition, with a footprint of only 291 square feet, these new systems are the most compact systems in their class, fitting into almost all existing production plants.

All three models combine 30" paper width and 29.5" print width with heavy-duty offset reliability and 1,200 dpi perceived image quality and are available with Oc pigment ink. The Oc JetStream 4300 mono is the fastest 30" inkjet printer in the industry. It runs at up to 656 feet per minute or 4,295 letter images per minute. From a productivity point of view, the Oc JetStream 4300 mono has roughly a 20% higher output per shift than other comparable systems.

ENVIRONMENTAL CONSIDERATIONSAs is the case with all members of the Oc JetStream family, these new high-speed monochrome wide series models are based on core technologies such as the Oc SRA MP controller architecture and the field-proven Oc Digidot inkjet technology, the latter being renowned for its efficient use of resources. The Oc JetStream 4300 mono exhibits the lowest energy consumption per million letter pages printed. Moreover, the Oc JetStream 4300 mono generates a comparably small amount of blank paper at stops/starts, even at high speed and 30" paper width.

VIVID PRINT QUALITYThe monochrome models of the Oc JetStream wide series include Ocs multilevel mode, presenting highly dynamic and crisp images with a perceived image quality of 1,200

dpi. Furthermore, Oc JetStream systems operate with very small user-settable droplet sizes offering great flexibility in the choice of media. Low ink usage prevents paper curling and wrinkling, allowing immediate and effortless post-processing. It also contributes to a lower TCO.

A PERfECT fIT fOR BOOK PRINTINGThe new Oc JetStream monochrome products offer an excellent value proposition, particularly in the fast growing digital book printing market. The standard configuration will be roll-to-roll for further off-line finishing. In addition, the new series offers tight web interfaces for in-line book and newspaper post-processing systems.

Sebastian Landesberger, Executive Vice President of Oc Production Printing, notes, With these monochrome models of the Oc JetStream wide series, were building on our vast installed base of toner printers that we have placed over the years in the book market. Were pioneers in this field with more than 200 web-fed systems installed since 1996, were recognized as a highly competent leader in this market. The new Oc JetStream mono series is destined to continue this success. It enables larger book production runs such as straightforward trade books to be produced at competitive prices. Until now, these types of jobs were the province of conventional printing.


View the Oc JetStream press demo to learn more about key features that make Oc inkjet technology the perfect fit for book printing .

The customer can choose between three models, each with different speed ratings:

Oc JetStream 2300 mono: 328 feet/minute (2,147 letter/minute)



20


To learn more, view the webinar, Workflow: Business Challenge or Competitive Advantage?

Books: Workflow to Make Quantity One a Reality

For publishers, digital printing technology is an industry-transforming initiative. Instead of printing more books than they sell, publishers can order smaller quantities, minimizing risk by reducing inventory and distribution costs. Savvy managers know that its the total cost divided over a titles lifecycle that counts not just the initial cost of printing the book. With digital technology, publishers can adapt to fluctuations in demand over a titles entire lifecycle.

By dynamically matching order quantities to end-user demand, publishers can improve margins by managing lifecycle costs in distribution, warehousing, and reprints more effectively. In addition to speeding turnaround, this reduces transportation and handling costs. From a green perspective, it also reduces the use of fossil fuels and related carbon emissions.

Digital book printing not only reduces up-front cash outlays and costs over the life of a title, but it improves lifecycle margins and gives publishers more flexibility in what is printed. By eliminating the dilemma of the minimum print run, publishers can bring a wider selection of quality offerings to market. At the same time, they can access the value of their backlists and associated revenue streams. With tighter control of quantities, more titles stay active longer, replacing costly reprints with a never-goes-out-of-print solution.

WORKfLOW: HELPING BOOK PRINTERS MEET PUBLISHER NEEDSJust as book publishers must evolve the publishing model to improve earnings and reduce risk, book printers must adopt better ways to achieve and sustain profitability and respond to orders for long and short runs. Whether it is course packs, photo books, trade/professional books, or teachers editions, workflow is the key to success for book printers that are trying to meet the dynamic needs of todays publishing market. Pages and book blocks need to be accurately aligned and proofed and production must be fast and affordable. For book printers, the benefits of streamlining and automating workflow are significant:

Shorter first runs of books, reprints, and late editions keep titles in print indefinitely. An investment in the right workflow technology increases operational efficiencies and lets book printers give customers exactly what they need profitably.

Streamlined workflow opens the opportunity for new markets with specialty editions that are attractive to publishers. It means that book printers can expand their customer base.

The right workflow solution can route jobs to the most appropriate devices automatically, resulting in lower costs and less waste.

Full-color pages can be integrated with monochrome pages to create more sophisticated books.

Book printers typically maintain a library of digital titles and print them on demand. As an order comes in, a streamlined workflow enables the printer to assemble the book block and cover, prepare the files, and automatically queue the job for printing and binding.

Web-driven job submission means faster service.

Job submission and updates are all electronic, so turnaround is easy. The panic over tight deadlines, last-minute changes, and rush jobs is a thing of the past.

Responding to the needs of book printers and publishers, Oc offers a wide range of digital book printing solutions whether its a standalone digital press to print book blocks or a fully integrated book factory that inputs plain paper at one end and outputs fully finished books at the other.

ADAPTIVE WORKfLOWS ENHANCE EffICIENCY Oc PRISMA workflow software can be customized with an individually tailored set of pre- and post-processing systems to match each book printers unique requirements. With Oc PRISMA adaptive workflow software, you can receive and accept jobs over the Web, intranet, network, or via CDs. You can scan hard copy originals, eliminate hard copy proofs, guarantee front-to-back registration, combine and edit multiple PDF files, impose pages on the fly, and accept print files from non-Oc workflows and printers.

From job and document ticketing to pre-press document preparation, Oc PRISMA software simplifies every aspect of the book production process. Book printers can maintain a library of digital titles and print them on demand. As an order comes in, you can deliver it from any input source to an Oc PRISMAproduction server. The server retrieves the digital files for the book block and cover, prepares the files, and automatically queues the job for printing and binding.

21

A Book of One: Streamlining Book Production

Oc realizes the importance and significance of custom solutions. Every customer is unique and has different business challenges. Twenty-seven year Oc veteran Rick Foley is Vice President of Strategic Solutions for Oc North America. His mission is to work with customers on their specific problems and deliver tailor-made solutions.

According to Foley, My team has expertise in both print technology and software solutions. We are responsible for the in-house customization of solutions and associated professional services. We communicate local needs to the international development group as well as build product extensions based on our core products. We work closely with customers to evaluate their

existing business processes while suggesting technological solutions as well as providing application development.

Oc offers a full range of cut sheet and continuous feed color and monochrome digital printing systems that make printing books on demand or in short runs, cost-effective and profitable. Foley says, This is a big market opportunity for print service providers and my team is working closely with select customers to simplify the process of creating a book of one. Clearly, with new high-speed inkjet technology, end-to-end automation is critical.

According to Foley, With our roll-fed devices, the most efficient way to produce books is 2-, 3-, or 4-up depending on finished book format. Large manufacturers like Lightning Source and R.R. Donnelley developed software tools to appropriately gang books to automate production and finishing. Smaller book printing companies didnt have the resources to create complex IT infrastructure. Smaller printers told publishers there was a minimum order quantity based on imposition requirements or produced what the publisher requested and generated waste.

The strategic solutions team took that on as a challenge and created a Book of One Oc PRISMA software extension to facilitate efficiently producing books in a run length of one. The Book of One solution automates book production through a highly efficient batch, barcode and scanning

process. This software groups jobs based on parameters that improve process efficiency. This includes trim size, media, imposition, finishing (perfect bound or saddle stitched), and most importantly page count. Every five seconds orders in each queue are read and sorted by page count. If the copy count allows for multiple impositions, the software immediately breaks a job into appropriate quantities to optimize production capabilities. This automation helps reduce production costs while maximizing revenue. With automated Book of One production, print providers of all sizes and capabilities are better prepared to enter the digital book printing arena or expand on an existing business.

Foley wraps up by saying, I have a team of people that looks at each business challenge as an opportunity. We saw a way of solving run length as one of the obstacles for book printers of all sizes. Delivering books cost effectively in a run length of one is just one example of how we can take a complex problem and deliver a solution to drive more business for our customers.

Rick Foley, Vice President, Strategic Solutions for Oc North America


Learn how you can take advantage of digital printing and all of its capabilities as professionals in the industry provide tips in the Digital/Short Run Printing: 10+ Ways to Cut Costs and Drive Revenues webinar .

22

Paper + Finishing = Profit

Since being launched in 1995, digital production presses have continued to evolve with improved speed, image quality, and lower cost of operation. In addition, Web-enabled printing and new finishing capabilities have created a number of new business opportunities directly linked to substrates. These emerging and profitable applications include labels and packaging, photo books, personal publishing, point-of-purchase signage, and an array of creative direct mail pieces.

The range of substrates that can run through the digital press needs to be a key consideration in making the digital decision. Marketers view the paper as one opportunity for their target audience to hold the firms identity in their hands. This rare and intimate occasion can vastly influence the recipients perception of the organization is the firm a discount provider with basic materials or a high quality marketer with rich paper stocks and vivid colors?

The Canon imagePRESS series lets commercial and book printers offer customers the right stock for the job. The system can print on lightweight, coated, uncoated, and specialty media with weights from 60 to 325 gsm and sizes from 13" x 19.2". Automatic duplexing is supported on all stocks. Users can produce full-bleed booklets, thicker business cards and postcards, and forms or inlays on thinner, lighter stock.

The Canon imagePRESS series also comes with a wide range of finishing options so that commercial and book printers can take on more jobs. Documents can be stacked for flat or offline finishing. In addition, there are in-line options that include the ability to print and create perfect-bound books with up to 200 sheets. The press can create tabbed, hole-punched training materials and catalogs. The use of an integrated saddle stitcher can produce full-bleed, three-side trimmed booklets of up to 100 pages that lay perfectly flat. Print facilities can also saddle-stitch jobs printed on custom-size paper and mixed media.

The range of paper stocks and finishing capabilities can make a big difference in the bottom line, optimizing the return on investment for commercial and book printers. The Canon imagePRESS series has the ability to drive high-value and more complex applications that clients request, including brochures, books, magazines, photo specialty products, promotional fliers, and personalized direct mail. With this new system, print providers can enter the lucrative digital color print market or expand their existing capabilities.


View the Canon imagePRESS series demo to learn more about substrate and finishing options .

VIEW CUSTOMER VIDEOS

GASCH CUSTOMER VIDEO Learn why Jeremy Hess, Director of Gasch Printing, has chosen the Oc ColorStream 10000 Flex and the Oc VarioStream 7550 to maximize print quality of short-run book printing in a growing independent publishers market.

YURCHAK CUSTOMER VIDEO Yurchak Printing has developed a trusting partnership with Oc over the past ten years. Watch as CEO John Yurchak, Jr. explains the benefits that he and his company have seen while doing business with Oc and using the flexible Oc ColorStream 10000 Flex.

VIEW WEBINARS

DIGITAL/SHORT-RUN PRINTING: 10+ WAYS TO CUT COSTS AND DRIVE REVENUES Listen as industry professionals share best practices, common mistakes, insights and opportunities for cost savings in the short-run digital printing market.

REVITALIzING BOOK PUBLISHING THROUGH PRINT ON DEMAND Hear from industry professionals on how to respond to rapid changes in the marketplace by utilizing print on demand. Enjoy real case study examples and success stories.

DOWNLOAD

OC DIGITAL BOOK PRINTING SOLUTIONS BROCHURE The book publishing industry is in a state of flux. See how you can utilize Ocs printing capabilities to produce more titles in smaller quantities cost effectively! This brochure offers detailed benefits and diagrams that will help you familiarize yourself with Ocs products and guides you in making the right decision.

INfOTRENDS WHITE PAPER: STREAMLINING BOOK PRODUCTION The way books are offered for sale and how they are purchased has changed. The book market has become considerably more volatile, ad-hoc, and unpredictable. How should book publishers respond to these changes in the market? Fortunately, theres a way to deal with the challenge digital print on demand!

VIEW PRESS DEMOS

OC VARIOPRINT 6320 ULTRA PRESS DEMO View the machine that broke the 300 page per minute barrier in cutsheet printing in action. The Oc VarioPrint 6320 Ultra provides reliable, sustainable, and predictable printing quality, lowering costs for printers.

OC COLORSTREAM 3500 PRESS DEMO Familiarize yourself with the Oc ColorStream 3500 end-to-end, full-color, inkjet printing solution in this full demo.

OC JETSTREAM PRESS DEMO Ocs full-color inkjet printers take printing to the next level. This compact Oc JetStream series offers a 33% increase in speed over the older models. Oc is always seeking ways to improve their existing technology.

CANON IMAGEPRESS SERIES PRESS DEMO With great change in the marketplace comes great opportunity. Oc has kept up with the market trends including shorter runs, higher quality, faster speeds, and greater technology adoption by developing the newest in color printing solutions, the Canon imagePRESS series. This machine is capable of handling all media at all weights and all sizes of paper up to 13" x 19.2".

OC COLORSTREAM 10000 fLEx PRESS DEMO See how Oc can help you stand out in a competitive marketplace with the Oc ColorStream 10000 Flex. This continuous feed, toner-based duplex printing system is the fastest toner-based, color-capable system on the market. It offers innovative and diverse solutions to its users.

ON-DEMAND DIGITAL BOOK PRODUCTION VIDEO Become accustomed to Ocs industry-leading technology that makes on-demand printing both accessible and affordable. The Oc ColorStream 10000 Flex offers end-to-end book printing as Oc partners with Lasermax Roll Systems. Additionally, learn what the Oc PRISMAproduction workflow management software can do for you.

OceProductionPrinting.com/GraphicArts for Access to FREE Informative Materials!

Download a QR code reader app and scan with your smart phone to visit Ocs Digital Printing

Resource Center .

LEARN MORE, VISIT:

NEED TO STREAMLINE BOOK PRODUCTION?

STRONGER TOGETHER.

TOGETHER WE CAN DO ANYTHINGAs technology changes, publishers and book printers are feeling the effects. Although print isnt going away, ebooks are here to stay. Publishers need partners with technology and service offerings that will help content move seamlessly between traditional book printing, on-demand digital printing, and electronic distribution.

From efficiently producing books in a run length of one to complete finishing of high-volume print runs, together, with our customers, we can do anything.

Canon Solutions America, Inc ., Canon, and imagePRESS are registered trademarks of Canon Inc . in the United States . The Oc logo, Oc, Oc JetStream, Oc VarioPrint, Oc VarioStream, Oc ColorStream, Oc PRISMA, Oc Digidot, and Oc PRISMAproduction are registered trademarks of Oc Technologies B .V . All other referenced product names and marks are trademarks or registered trademarks of their respective owners and are hereby acknowledged . 2013 Canon Solutions America . All rights reserved .

QUESTIONS? Call Us: 1-877-623-4969 or Email Us: us .oceinfo@csa .canon .comDownload a QR code reader app and scan with your smart phone to learn more about Canon Solutions America Production Printing Solutions!

STRONGER TOGETHER.The Oc brand has a reputation for high-speed production printing solutions that are built to last . From cutsheet to continuous feed, monochrome to full-color, and toner to inkjet, these scalable printing and workflow solutions are customized for your business and backed by award-winning service . As part of Canon Solutions America, we have the brightest R&D minds advancing tomorrows innovations to help you grow your business, control costs and practice environmental stewardship . Whether its improving productivity or opening new markets and applications, together, with our customers, we can do anything .

Visit OceProductionPrinting .com or call us at 1-877-623-4969 .

WE KNOW PRODUCTION PRINT.Canon Solutions America helps you stay on the leading edge of our quickly-changing industry with valuable resources . Easy to access, easy to use, and FREE!

NOT YET A CUSTOMER?Access our robust Digital Printing Resource Center for a wide array of educational and informational resources such as: Customer videos Press demos Webinars White papers

Visit OceProductionPrinting .com/GA

ALREADY A CUSTOMER?Tap into even more robust business development resources by logging into your PressGo! account to access: Valuable development resources Training invitations Free marketing templates Peer engagement opportunities

Register or login at MyPressGo .com

WATCH HOW CANON SOLUTIONS AMERICA CAN HELP BUILD YOUR BUSINESSLearn how Bookmasters transitioned to print-on-demand using the Oc JetStream 1000 inkjet press. See the Bookmasters customer video at: OceProductionPrinting.com/GAONE COMPANY, ONE VISION Canon Solutions America unites the power of Oc production printing solutions with the strength of Canon .

rewriting the book on book printing ga

Documents

book publishing

book printinga

publishing platform

text book market

publishing worlds

publishing executive

good news book sales

modern publishing industry