digital book printing challenge or opportunity
DESCRIPTION
There's a lot change and disruption in the book printing market today.However they are also creating new opportunities for Book printers to add value to book printing and generate new service opportunities for youTRANSCRIPT
Version: [3.3] Classification: In Confidence Owner: [Graham Moore]
March 2014
Digital Book Printing – challenge or opportunity ?
Roger ChristiansenMarket Development ManagerRicoh Europe
The challenge Introducing digital print
Agenda
How to adapt to market challenges
Summary
New opportunities
2
Change in the market …
3
AveragePrint runs
79% of all print runs for books
are under 5,000 copies (Pira)
eBook share is growing.
c. 25% in North America, less in
Europe
Digital
Platforms
No of Titles
published
530,000 new titles in print in 2011 –
growth of 8% since 2007 (Euro Book Publishing
Statistics)
Implications for Book printers
Short runs are here to stay
Publishers are looking for more flexible production models to minimise inventory – print on demand
Challenge creates opportunities
4
Local production ?
Crossmedia ?
Customisation?
What do Publishers want ?
• Partnership – “book publishers and printers need to exchange an enormous amount of information if a print agreement is to be successful”
• Publishers want to reduce inventory/cost and expand sales by keeping titles in print.
• Publishers need to work closely with Printers on forecasting print volumes etc.
• Printers want to enhance their service platforms and add new profitable sales by keeping alive more “long tail” titles.
• Using the publisher’s data, printers decide which equipment to acquire
• Printers provide a plan and price based on a cost model that utilizes equipment options, depreciation, labor, maintenance, consumables, overhead, productivity and margin.
5
Advice from Penguin Books (USA)
Published by Ricoh
How to adapt to these challenges
6
Implications of short runs
Short Runs
• The new world order!
• Lots of small orders
• Automated workflow is key
• Wastage is very costly
ProductionEfficiency
Long Runs
• Traditional book print model
• Small quantities of large orders
• Workflow – manual intervention is common
• Wastage can be acceptable
ImportantEssential
How to introduce digital
Business as usual: Offset and digital
Digital optimised100% digital
Print ondemandOffset Print on
demandOffsetPrint ondemand
Outsource Digital
Decreasing print runs
Scenario – Offset and Digital
YOUR GOALS: • Same product produced cost-effectively on both digital
and Offset• “Offset substitutable”
• Smooth transition
Print ondemand
Offset
OffsetDigital
Workflow
MIS
500+ (typical)500 or less (typical)
Paper types
Finishing
Colour Management
Scenario – Digital optimised
Copyright Ricoh Europe PLC 2013
YOUR GOALS: • Make most of digital technologies and future innovations
• Maximum efficiency – automated production
• 1 to 1,500 books (or more!)
Print ondemand
Copyright Ricoh Europe PLC 2013
ConveyorBelt
Cut &Stack
PlowFolder
PullingUnit
Buffer
Mono or colourinkjet engines
Unwinder
Book blocks coming off the end of the production line
Order via Web2Print
Ricoh’s solutions
Hardware portfolio
Software & Services
Total GreenProduction Printing
Carbon Balanced Printing
RecyclingGreen
consultancyRecycled
media
High volume Continuous feed presses
IP5000colour presses
IP4100mono press
Wide formatCAD & graphics printers Pro™ L4130 & 4160
large format
MP CW2200SP wide format
Professional Servicesconsultancy
PrecisionMarketing
TotalFlow implementation services
Business Driver Programme services
Mid volumeCut sheet presses
Pro™ C901Graphic Arts +
NEW Pro™8100 mono press
MonoColour
Low volume Cut sheet printers
Pro™ C651/751 series
Pro™ C5110 SeriesNEW
Strategic solutions Intelligent Marketing
Critical Communications
Managing Enterprise Output
NEW NEW
Workflow softwareTotalFlow Prep,
Production Mgr v3.0 & Path
Marketing asset management/W2P Ricoh
ProcessDirector including Express
MISNEW
New opportunities
MarketingServices
Added Value
Link the printed page to digital
content
Customisation
New opportunities: Link Print to Digital
• Linking printed page to digital for an enhanced customer experience
• Ricoh Clickable Paper allows you to link printed images to digital content via smartphones and tablets
A UK book printer uses Ricoh CP to
provide value-added Videos for readers
A Dutch Magazine uses Ricoh CP to track responses to printed adverts
New opportunities: Marketing Services
• Opportunity for PSPs to provide additional services
– Multi-platform options: print, digital, eReader etc
– Digital marketing: social media to engage readers
– Cross media to enhance the customer experience and created a “walled garden”
Walled garden – consistent experience
New opportunities: Custom Publishing
Digital print opens up opportunities to customise, version and personalise
“We’re not asking for a lot of customization right now, but we may in the future”, Mike
Gallagher, Penguin VP
In North America there is already a huge market for Custom textbooks – c. 14% of the market (Interquest)
This market has not taken off yet in Europe, but all major Academic Publishers in US have Custom textbooks offerings
Next actionsSummary
Challenge or opportunity ?
16
You can make short run book print profitable
Copyright Ricoh Europe PLC 2013
PROFIT
Evaluateyour short
run publishingoutput
Removeas many
human touchpoints aspossible
Lookinto colour
management &optimisation
Knowyour
currentworkflow
costs
Invest insoftware thatsaves moneyimmediately
Go beyondon demand
book printing
Summary
18
You can make short run printing a profitable business
• Embrace digital print to deliver what Publishers need
• Introduce new innovations to add value to Book printing and generate new service opportunities for you
Thank you
Questions?