review of mobile world congress 2011
DESCRIPTION
Personal Review of Mobile World Congress 2011TRANSCRIPT
Avinguda de la Reina Maria Cristina, 08004 Barcelona
60,300 participants1,300 companies
200 countrieshttp://www.mobileworldcongress.com/
What there are?
✓ Exclusive announcements ✓ Leadership Conference ✓ Exhibition ✓ App Planet✓ Global Mobile Awards
Leadership Conference
Theme of the year
W h e r e t h e M o b i l e I n d u s t r y i s
Leading the Transformation
ConferenceTheme
Was it right decision?
Stephen Elop, CEO Nokia
New Leadership !1
Nokia’s Plan by the new leadership
✓ Alliance with Microsoft to build the new ecosystem✓ New approach for developing growth market (10B)
✓ Investments of next emerging technologies
✓ A new leadership & organization for Speed, Results, accountability
Do they able to overcome?
WAC | Wholesale Application Community2
How to develop?How to sale ?
MobileApplications Where is my money?
Peters Suh, CEO WAC
WAC 3.0, which is due to roll out in September, will unlock features such as in-app billing and user authentication.
Now, Android World
more than 69 countriesover 169 carriers,150,000 apps
3
Now, No.1 Smartphone OS
Sales 33.3M units615% Growth
Source: Canalys 2011
Top 4 vendors, 90%Samsung + LG = 34%
“HTC, Quietly brilliant”
Masayoshi Son, CEO SOFTBANK
if you find a webpage, a photo, or a song that you want to share with your Facebook pals, you can post it instantly
500M active users200M by mobile
70% users are from outside of US.Mobile operators in 60 countries.
200M users by mobile.
Tablet WAR1st step toward the N-Screen
4
SAMSUNG Galaxy Tab 10.1
Android 3.0 (Honeycomb)
Nokia The MeeGo TabletAcer's Iconia Series:The 3D LG Optimus Tab.Samsung's Galaxy Tab 10.1"Motorola's Xoom.The HTC Flyer.Blackberry Playbook
Some tablet products in MWC2011
Market Impacts of TabletPC
World TABLET PC Market will increase to
US$ 46 billion in 2015 - Yankee Group, 2011
TabletPC Market Bigger than Forecast
N-Screen Driver?
LTE, a new opportunity
5
Demo First Ever LTE Solutions Based on Cloud Communication Center
Verizon having completed the first VoLTE call on their network using the LG made device
Huawei Device and ZTE are exhibiting new tablet PCs and smartphones featuring LTE.
Long Term Evolution
Eric Schmidt, CEO Google
“We are able to do more with LTE”
New Generation Apps
New Business Chances
New User Experiences
RIM Playbooks, LTE supports
303.3M by 2014LTE subscribers
Avoid becoming a ‘dump Pipe’
What should bea new Strategy?
Big Crisis or
Opportunity
6
What they have in mind?
5 BillionSubscribers, now
will be 100% of People in the World in 2015.
7.4 Billion
“Depressing Reality”
Crisis for operators !Masayoshi Son, CEO SOFTBANK
ARPU is 42% downAverage revenue per user
Zero Growth ?Mobile Market Estimation
No Market Value
How to overcome?Mobile Internet through Data ARPU !
John Chambers, CEO Cisco
“2010, Networked Economy”We need more smarter network to support mobile
Internet, it will be able to a new business,not become a dump Pipe !
John T. Chambers, CEO of CISOC
Randall Stephenson, CEO AT&T
“Needs of N-Screen Services”
50% consumers
4G + Cloud = ?
HTML5, converging driver
7
Mobile Cloud & M2MIs this a new business opportunity ?
Bring more potential
Increase Revenue
Expansion of M2M MarketNew Business Opportunity
Exhibitions & EventsWhat is the hottest news & remarkable one?
8
Samsung GALAXY S II
LG Optimus 3D
Windows Phone 7Good Feeling, but still not much confident.
bada 1.0
5M 100,000
80M
units
developer
downloads
bada 2.0NFC SupportMultitasking
HTML5...
9
Global Mobile AWARDS 2011
HTC wins “Device Manufacturer of the Year”
Peter Chou, CEO HTC
Apple's iPhone 4 wins “best mobile device”
Last year, the HTC Hero won the best mobile device award.
Summary
★ Expansion of Smart Devices | TabletPC, etc.
★ Re-form of mobile OS market | Android, WAC
★ New Opportunity for Operators & Vendors | Developing Growth Market + LTE + NFC + M2M + Mobile Cloud
★ more Socials on smartphone | Facebook, Twitter
Some Keywords in MWC2011
Android
Long Term Evolution
Wholesale Application Community
TabletPC Mobile Cloud
Machine-to-MachineSocial & NFC
Next Generation MoneyNew Internet BigBang
Terminator for Future Traffic explosion
A new giant for global mobile platform
World war of future device New business opportunity
Universal App Store
The End
Now Biding for MWC2013
Barcelona Milan
Munich Paris
Thank You
Seungyun Lee / Ph.D.Director of Service Convergence Standards Research TeamStandards Research Center, ETRIManager of W3C Korea OfficeOffice. +82-‐42-‐860-‐5508, Mobile. +82-‐10-‐8720-‐2954Email. [email protected], [email protected], [email protected] @seungyun facebook @seungyun67