© 2010 VMware Inc. All rights reserved

Rethink ITDefining a Vision of Your Cloud

Peter BarnesDirector Enterprise Solutions, EMEA

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Rethink – Reshape – Reimagine ….

2010 was a year of economic, strategic and technological transitions and achievements that have made IT stronger. Over the next five years, almost half of all CIOs expect to operate the majority of their applications and infrastructures via cloud technologies. This change requires that CIOs reimagine IT and lead it through a process of “creative destruction.”CIOs need to reimagine IT to support growth and competitive advantageGartner- Reimagining IT: The 2011 CIO Agenda, January 2011

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IT & Business – Roles and Disciplines

“As the CIO, it’s my responsibility to provide business with the services it needs,

when it needs it, within the constraints of budget and resources available.”

“As the CEO, it’s my responsibility to create sustainable value whilst being

responsive to a dynamic market, changing workforce and business environment.”

EconomyGovern costs, get best from resources

AgilityAnticipate and respond to change

ProvisionDeliver on need, on time

ValueFind new sources of value

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Something Is Changing … Perhaps It Already Has

2013

2014

2015

80% of businesses will support a workforce using tablets

90% of organizations will support corporate applications on personal devices

New revenue generated each year by IT will determine the annual compensation of most new Global 2000 CIOs

80% of enterprises using external cloud services will demand independent certification that providers can restore operations and data

20% of non-IT Global 500 companies will be cloud service providers

Companies will generate 50% of Web sales via their social presence and mobile applications.

“For me, this is not just about the technology, fun though I happen to think that side of things is. What Cloud fundamentally changes are business models. In this sense Cloud is truly a revolution!”

Paul StrongEMEA CTO, VMware

Gartner's Top Predictions for IT Organizations and Users, 2011 and Beyond: IT's Growing Transparency – Nov 2010

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The Relationship is Changing

Economy

ValueProvision

AgilityIT as a Service

“Business” is not the only consumer

“IT” is not the only supplier

Competitive AdvantageRight Service at Right Price

Competitive AdvantageRight Capability at Right Time

Enterprise Hybrid Cloud

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Good Design: Same Object, Different Thinking

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Rethink IT

Economy ? ? ?

As Is Can Be

Agility ? ? ?

Provision ? ? ?

Value ? ? ?

Quality - Security - Compliance

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Rethink IT

Economy Overhead cost CAPEX ROI

Quality - Security - Compliance

+

? ? ?

As Is Can Be

Agility Latency, lag Complex Brittle

Provision Project, in-house Limited choice Legacy Apps

Value Productivity Cost saving Enables the business

? ? ?

? ? ?

? ? ?

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Rethink IT, define your vision

Economy Overhead cost CAPEX ROI

Quality - Security - Compliance

+

Pay per use OPEX ROA, TCO

As Is Can Be

Agility Latency, lag Complex Brittle

Provision Project, in-house Limited choice Legacy Apps

Value Productivity Cost saving Enables the business

On-demand Simple Zero-touch

… As a Service Ubiquitous access Modern Apps

New business models Improved initiatives IT as revenue source

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Accelerate IT. Accelerate Your Business.

Economy

ValueProvision

AgilityIT as a Service

Your Cloud.

Your Vision

Cloud services enable new and improved business models so that

I can maximize windows of opportunity – before others do!

Through Cloud I am able to cost effectively provision IT services to

my business customers – others will if I don’t!

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VMware - Rethinking the IT Stack

Cloud Infrastructure and Management

Cloud Application Platform

End-User Computing

Your Cloud.Accelerate IT. Accelerate Your Business.

Your Cloud.Accelerate IT. Accelerate Your Business.

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Cloud Infrastructure and Management

Automate and control highly dynamic, virtualized cloud environments.

Your Cloud.Accelerate IT. Accelerate Your Business.

Policy-based automation reduces operating cost, increases agility

Cloud interoperability Real time performance

analytics across multiple virtual datacenters

“Safe” Self-service Cost and SLA transparency

and choice Improved availability and

resiliency at lower cost

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IT Business Management

Rethinking IT Management

VMware End User Computing

Management, Security, Compliance

VMware Cloud Application Platform

Management, Security, Compliance

VMware Cloud Infrastructure

and ManagementManagement, Security, Compliance

Simplify & automate management within each layer of the IT stack• Embed management capabilities

Ensure performance contracts and policies• Encapsulate and streamline

management of complete IT Services

Establish service cost, SLA and compliance Package and link applications

together with their properties

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Cloud Application Platform

Application Infrastructure for the Cloud Generation

Your Cloud.Accelerate IT. Accelerate Your Business.

Efficient lifecycle management

Improve developer productivity through modern tools and frameworks

Built-in horizontal cloud-scale

High-performance, resilient data management

Refresh existing portfolio Faster delivery of new apps Preserve strategic

deployment options Leverage Open Source

innovation Incorporate mobile, social

media, and other modern capabilities

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Rethinking Application Services

Developers & ArchitectsAnd… IT Operations

We need a platform that can Run these new apps.

Dynamic Load Balancing

Performance Management

Policy Driven Automation

Elastic App Server

Global Data Management

Cloud Messaging

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Rethinking Data for the Cloud

Application Data Lives Here

File Systems Databases Other Data Systems

Application Data Sleeps Here

Low-Latency, Linearly-Scalable, Memory-based Data Fabric• Data distribution, replication,

partitioning and colocation

• Pools memory and disk across many nodes

Data-aware Execution• Move functionality to the data for peak

performance

Active/Continuous Querying and Event Notification• Changes are propagated to one or

more "active" copies

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End-User Computing

Modernizing the Desktop

Your Cloud.Accelerate IT. Accelerate Your Business.

Storage optimization reduces CAPEX

Simplified role based management reduces OPEX

End-user flexibility, with IT control

Flexibility to use multiple devices

Increased availability and resiliency

Access any application with application virtualization

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Rethinking the Desktop

Thin Client/Zero Client

Desktop

LocalMode

VMWAREVIEW MANAGER

VMWAREVIEWCOMPOSER

VMWARETHINAPP

Centralized VirtualDesktops

LinkedClones

PlatformVMware vSphereFor Desktops

ManagementVMware View Manager,VMware View Composer,VMware ThinApp

User ExperiencePCoIP, Print,Multi-Monitor Display,Multimedia,USB Redirection,Local Mode, View Client for iPad

Parent Image

iPad

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VMware Vision - The New IT Landscape

Existing Apps New Enterprise Apps SaaS Apps

Public Cloud ServicesExisting Datacenters

Hybrid Cloud

New Generation of Enterprise AppsCombining the social, mobile experience with enterprise

requirements

A More Flexible, Efficient InfrastructureExploiting modern, cost-effective hardware

Creating & spanning both internal and external resource pools

Empowered, Secure, Mobile WorkforceAny app on any device, anytime, anywhere – securely!

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Rethink VMware

We Transform Cloud Technology into Business Solutions1

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Private, Public or Hybrid – Your Cloud, We Enable

Our Partners – Judge Us by the Company We Keep

© 2010 VMware Inc. All rights reserved

Rethink ITDefining a Vision of Your Cloud

Peter BarnesDirector Enterprise Solutions, EMEA