retention is a membership focus !

District 5240 Membership 2013-14


Why is retention important?Who in your club is responsible for retention?How is your club doing?

2

Retention is a membership focus!

“The high turnover rate in existing clubs is the most pressing membership issue

facing Rotary today”


Every Rotarian needs a friendEvery Rotarian needs a jobEvery Rotarian needs nourishment Rotary information Internal satisfaction and

recognition

3

Ignite: Retention means…


Focus on fellowshipEngage family membersSocial eventsListen & LearnPersonal Outreach

4

Every Rotarian Needs a Friend

Every Rotarian is a member of theFamily of Rotary


Committee memberHands-on ProjectsFundraiserRecruiterScorekeeper

5

Every Rotarian Needs A Job

Find your members’ talents and interests &put them to work


Communicate your clubs activities and eventsShare Rotary stories from your members or from Rotary International resourcesInvite members to share their Rotary momentsKnow how your club is making a difference in your local community and around the worldCreate pride in being a member of your Rotary Club and of Rotary InternationalBe able to answer the question: tell me about your Rotary club

6

Every Rotarian Needs Nourishment: Rotary

Rotarians need to know about the organization they joined


Know your club members’ interestsDiscover and use their special skillsReach out to your club members for feedbackEngage new members from their first meetingRemember longer-term members need attention

7

Every Rotarian Needs Nourishment: Personal

Create value by meeting members’ needs


Do you know : Why members leave your club? What keeps people in your club? Why members have become

“missing in action”? How every member is involved in

your club’s projects, activities and events?

8

Membership Retention Program

Create and implement a membership retention program in your club


Business NeedsCan no longer affordJoined for the wrong reasonsLost InterestConflicts with other MembersDidn’t recognize value in RotaryMovedDied

9

Why People Leave a Rotary Club?

We can’t do much about the last two.We can address the others!


RelevantRewardingResponsive FUN

10

What Keeps People in Rotary

Satisfying a member’s needs ensures that Rotary is high on their value scale


Assign different members to “host” the new member at meetings and other club events

Engage new members in developing service projects worthy of the name “Rotary” and that do substantial good.

Help new members to attend the district functions by offsetting registrations fees and other costs.

Have members who join in the same Rotary year work together on a project

Reach out to the new member’s family members

New Members Need Special Attention

Retention starts the first time a prospective member meets your Rotary club


Great mentors for newer members.Keepers of the club traditionsInsight on what has and hasn’t worked and what has not been triedProven resource to support club projects and programs

12

Engage your veteran members!

New All member needs special attention


13

Summary: Retaining Members includes…

Inve$ting in Rotarians pays big dividends for your club

Have interesting and relevant club programs.Find your new member’s passions and get them involved in those areasFocus on participation – not attendanceHold regular meetings with members to continue their Rotary education and answer their questions.Create opportunities for members to interact outside of club meetings, hand on projects, and socials.Encourage members to take advantage of events and training outside normal club meetings


14

What You Should Do Now!

Retention ensures the time, talent and treasure needed to meet your club goals

Establish your club retention plans and goalsAssign a retention teamFormally monitor Rotarian participationHave an action plan to respond to Rotarians who are MIAUnderstand why your members are RotariansHave their reasons changedAre you meeting their needsMonitor and complete the Premier Club worksheetReport often to your club about progress against goal

retention is a membership focus !

Documents