Membership and Retention District 9680

Membership

PDG Tony CastleyDistrict Chair – Club Extension

RI Committee- Membership & Retention 2011

Membership “Doing excatly what we did yesterday and

expecting a different outcome - is stupidity”

Meaning behind the Membership Logo

Recruitment

Organizing new clubsRetention

World Membership 1905 – 2010

World Membership Figures

10 year world membership at June 30th

Loss/gain countries in the last 5 years

Rotary Membership - Australia/NZ

Rotary District 9680 Membership (1978-2011)

1800

1900

2000

2100

2200

2300

2400

2500

2600

Rotary Club of Kincumber

1978

1979

1980

1981

1982

1983

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

15

20

25

30

35

40

20

28

3132

34

31

27

34

38

33 33 33 33

28

26

30

28 2827 27

24

26

22

24 2423

24

2021

Members Ages

Member Age Worldwide

Member Ages in Australia,New Zealand & Pacific Islands

Working & Retired

Working & Retired Members Worldwide

Working & Retired Members in Australia, New Zealand & Pacific Islands

Years of Membership

Years of Membership Worldwide

Years of Membership in Australia,New Zealand & Pacific Islands

Male & Female Members

District 9680: 22.8%

83%

17%

Australia& NZ

MalesFemales

80%

20%

Australia& NZ

MalesFemales

85%

15%

The World MalesFemales

83%

17%

The World MalesFemales

2009 2011

Cost Distribution Australia, New Zealand

Cost Distribution Korea

Cost Distribution India

Cost Distribution RIBI UK

Club Meeting TimeDistribution

Worldwide Australia, New Zealand & Pacific Islands

Club StatisticsAustralia & New Zealand

Members & Clubs for Australia, New Zealand & Pacific Islands

Club Characteristics

Action steps:• Use Organizing New Clubs (808) to learn about the

process of starting a new club.• Consider sponsoring a new club in an underserved

geographic location in your community.• Start new clubs that focus on a particular demographic

group that may not be served with a community’s current club. Perform the Membership Diversity Assessment in Club Assessment Tools to see if any demographic groups are underrepresented in your club, and determine if a new club could respond to those needs.

• Consider starting a Rotary e-club. Recent Council legislation approved the establishment of up to two Rotary e-clubs per district. E-clubs may be a viable option in your area for members who find it difficult to attend in person meetings. Review What You Need to Know about Rotary E-Clubs.

Number of ClubsOver the past five years, the region of Australia/ New Zealand/Pacific Islands has lost 37 clubs, whichrepresents a 2.5% loss. This compares to a 4% growth inthe number of Rotary clubs worldwide over the sametime period.

New clubs are a crucial part of overall membershipgrowth in a region. Establishing new clubs can be aneffective way of responding to the changing needs of acommunity - whether demographic, geographic, oreven economic.

Perform the Membership Satisfaction Survey in ClubAssessment Tools to gauge members’ happiness withthe time your club meets, and consider sponsoring anew club that meets at a time more convenient for asignificant percentage of your club members and mayalso appeal to potential new members.

New Clubs at New Times

• Breakfast Clubs- 7.15-8.30 am• Coffee Clubs – 8.00 – 9.00 am • Lunch Clubs• Supper Clubs- 8.00 to 9.30 pm• Satellite Clubs • Ethnic Clubs• Hobby and Recreational Club• E-Clubs

New E-Clubs

• E-Clubs began 10years ago with E-Club One.• Recent Council legislation approved up to two

Rotary E-clubs per district.• 36 Rotary E-Clubs in the world.• First E-Club in Australia was chartered in our

District 9680 sponsored by Rotary Club of Epping October 14th, 2011

• www.rotary-eclub-greatersydney.org

It’s your Rotary Club !

• Discuss and decide what you want your Club to be, and to do?

• If you want it to be different then you have to do something different. Remember that saying:

“Just doing the same thing over and over and expecting a different outcome – is a sign of stupidity!”

• If you want change you need to decide what changes and then plan how to get there.

Recruiting new members

• Phone , visit acquaintances• Talk to tradespeople, suppliers, professionals.• Be well prepared when you talk to others about

Rotary.• Follow up, it will take much more than one call • Talk to other organisations• Invite people to quality nights and functions• Keep a data base of prospective members,

alumni etc.

Recruiting New Members

• 95% of what Rotarians do about membership is Discuss, Analyse, Seek Advise and Plan and while that’s important.

• Nothing will change unless you actually do something!

• And everyone can do something... But will you?

Thank you !Any questions ?