membership engagement: the key to retention
TRANSCRIPT
Membership Engagement: The Key to Retention
Membership Engagement: The Key to Retention
Membership DevelopmentModerator: Christine Grodecki, Senior Engagement AssociatePanelists: PDG Jeremy Hurst, PDG Yeşim Yöney Date: 25 March 2015
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Welcome to the Webinar:
• Welcome to the fourth webinar in the Membership Matters! webinar series
• 5 part series dedicated to discussing the fundamentals of Rotary club membership
• Each webinar focuses on steps you can take in your club to improve and grow members’ experience with Rotary
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Webinar Series:
• Membership: It’s Now or Never– (Now available on demand at Rotary.org/webinars)
• Perception vs. Reality: Club Evaluation & Visioning– (Now available on demand at Rotary.org/webinars)
• Simple Steps to Innovate Your Club– (Now available on demand at Rotary.org/webinars)
• Member Engagement: The Key to Retention– (Will be available in 48 hours at Rotary.org/webinars)
• How to Recruit New Members & Strengthen Your Club - (Coming 6 May 2015)
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Meet Our Moderator:
• Christine Grodecki
• Senior Engagement Associate, Regional Leader Support
• Joined RI in 2009
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Objectives for Today’s Webinar:
• What do we mean by engagement?
• Differences between engaging new(er) vs. long-term members
• What you need to consider if you’re losing members
• Sharing best practices for member engagement and retention
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Our Guest Panelists:
PDG Yeşim Yöney
Rotary Club of Cesme
Turkey, District 2440
PDG Jeremy Hurst
Rotary Club of Grand Cayman
Cayman Islands, District 7020
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POLL
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What is “Engagement?”
Engagement can mean many things…
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What is “Engagement?”
Engagement is Knowing your Members!
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What is “Engagement?”
Engagement is Reaching Out to Members
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What is “Engagement?”
Engagement is Putting your Members to Work!
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Engaging by Audience
Separate Strategies for Separate Segments
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Meet our Panelist:
PDG Yeşim Yöney
Rotary Club of CesmeTurkey, District 2440
Assistant Rotary Coordinator
Rotary Program Alumni
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Engaging New Rotarians:
Welcoming New Members
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Engaging New Rotarians:
Welcoming New Members
- New member orientation with resources
- New member activities and socialization
- Learn their interests, strengths and goals
(what do you want to do in Rotary?)
- Recognizing new members
- New member mentor program
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New Member Orientation:
• Rotary policies and procedures
• Opportunities for service
• Rotary history and achievements
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New Member Resources:
• Connect For Good (formerly Rotary Basics)
• My Rotary E-learning center– www.Rotary.org/learning-reference
• RI Directory
• Manual of Procedure
• Rotary Club Constitution
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After Orientation:
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Mentor’s Responsibilities:
• Introduce the new member(s) to every club member
• Accompany new member to club meetings
• Ensure new member’s involvement in the club
• Inform the new member about special meetings and social events held throughout the year
• Monitor new member’s attendance
• Make sure the new member understands club policies and procedures
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Family Involvement:
Invite family members to attend Rotary meetings
and to participate in club projects
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Engaging New Rotarians: Get them Involved and Invested
- Let them learn the joy of service work
- Help them find a role inside the club
- Club Officer/committee position
- Put their skills to work (service project)
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Engaging New Rotarians:
Learn What is Working by asking them…
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Make Sure They Feel “Heard”
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District Level New Member Orientation Camp:
• Provides a fun learning experience• A great opportunity to meet new members from
other clubs
• A great way to gain a broader view of the organization
• Makes members feel part of the whole picture
• Enchances Rotary Pride
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Three Turkish Districts Joint New Member Orientation Camp 7-8 March 2015
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Three Turkish Districts Joint New Member Orientation Camp 7-8 March 2015
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Three Turkish Districts Joint New Member Orientation Camp 7-8 March 2015
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POLL
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Meet our Panelist:
PDG Jeremy Hurst
Rotary Club of Grand Cayman
Cayman Islands, District 7020
Assistant Rotary Coordinator
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Engaging Experienced Rotarians:
My District:
84 Clubs • 10 Countries • 16 Islands• 3 languages • 1300 Miles across
• 10 to 100+ members
• Small islands to
large countries
• Wealth to dire
poverty
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Engaging Experienced Rotarians:
Challenges: • Traditional societies •Aging clubs
• Struggling economies • Integrating young members.
• Global issue
Full Member
Engagement
Essential: • To deliver Great Humanitarian Service
• Literally matter of life and death.
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Engaging Experienced Rotarians:
Quantifying the challenge:
Percentage of Members2014/ 15
29 and under
30 - 39
40 - 49
50 - 59
60 - 69
70 and over
RI Member Age Demographics: Rotary Central 22/3/15 - sample size 457,692
70 year+:23.3%
60 year+:49.9%
50 year+:74.4%
Members aged 60+ are our primary “customer base”
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Engaging Experienced Rotarians:
• Engaged “Seasoned” Rotarians – Greatest asset - Disengaged - Significant Liability.
• Re-engage or lose an irreplaceable knowledge bank/data base.
• Need their “buy in”
to encourage young
members.
• Combine new and old.
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Engaging Experienced Rotarians:
When I was President that would never
have happened….
When I was President that would never
have happened….
Things aren’t what they used
to be…..
Things aren’t what they used
to be…..
I wish someone would ask me how I
can help?
I wish someone would ask me how I
can help?
I could really be part of the solution!
I could really be part of the solution!
RE-ENGAGE RE-INVEST
RETAIN RE-ENERGISE
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Engaging Experienced Rotarians:
• Whose Responsibility to re-engage?
Club President/Membership Chair/District Governor/Assistant Governor/District Membership Chair/Friend within the club
……everyone – it’s a culture!
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Engaging Experienced Rotarians:
My experience:
• Joined at 27 in 1988.
• Youngest President
at 33 in 1995/96.
• Average age around 60.
• Club having transition challenges.
• Needed strategy for winning over & engaging “Seasoned Members”
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Engaging Experienced Rotarians:
My Solution:
• Engage members
…. one by one.
• Key target - older
disengaged members.
• Asked each member to do one thing for the club
• Disengaged Past President responded.
• Arranged a fellowship and service trip to Jamaica
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Engaging Experienced Rotarians:
Strategies to re-engage:
• Ask them to mentor
• Let them pick their
projects and enjoy them.
• Value their knowledge and experience
• Involve with the next generations
Rotaract/Interact/Earlyact
• Ask them what they want
• Talk to them & listen
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What Have We Learned Today?
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POLL
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Q & A Session
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Questions?
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Rotary Resources for Clubs and Districts:
•Strengthening Your Membership (Now Available)
•Strategic Planning Guide
•Rotary Club Central
•Governors, Assistant Governors, and Rotary Coordinators
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Q & A Session
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WHAT ARE YOU WAITING FOR?
BE A VIBRANT CLUB
Be a Vibrant Club includes: •A club success story from your region•Ideas for your club to try•Resources for your club on My Rotary
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Q & A Session
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Membership Best Practices Discussion Group:
Search for “Membership Best Practices” on Rotary.org
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Thank you!
Register for upcoming webinars and access recordings of past webinars at www.rotary.org/webinars