district 5240 membership seminar 2014 regional membership seminars retention, recruitment and your...

District 5240 Membership Seminar

2014 Regional Membership Seminars

Retention, Recruitment and your Club’s Membership.


Please Share & Participate in this Membership Seminar.

• Share your Club’s Success Stories.• Request help for your Club’s Challenges.• Ask Questions and Make Suggestions.• Invite District Membership Staff to support

your Club with a Program or Meeting.


Retention is a membership focus

• Why is retention important?• Who in your club is responsible for

retention?• How is your club doing?

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“The high turnover rate in existing clubs is the most pressing membership issue

facing Rotary today”


There is a Membership Challenge


We now have 73 clubs in our district


Ignite offers Retention principles to consider that can be effective.

• Every Rotarian needs a friend• Every Rotarian needs a job• Every Rotarian needs nourishment– Rotary information– Internal satisfaction and recognition

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Every Rotarian Needs a Friend

• Focus on fellowship & FUN!• Engage family members• Social events • Listen & Learn• Personal Outreach

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Every Rotarian is a member of theFamily of Rotary


Every Rotarian Needs A Job!

• Committee member• Hands-on Projects• Fundraiser• Recruiter• Scorekeeper

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Find your members’ talents and interests &put them to work!


Every Rotarian Needs Nourishment: Rotary

• Communicate your clubs activities and events• Share Rotary stories from your members or

from Rotary International resources• Invite members to share one of their Rotary

moments at each meeting

Rotarians need to know about the organization they joined


Every Rotarian Needs Nourishment: Rotary

• Know how your club is making a difference in your local community and around the world

• Create pride in being a member of your Rotary Club and of Rotary International

• Be able to answer the question: tell me about your Rotary club


1.Why did you JOIN Rotary?

2.What is the main reason you STAY with Rotary?

Two Important Questions


1. Impact my community – 35.5%

2. Friends – 30.0%3. Networking – 18.7%4. Impact Globally – 8.2%5. Recognition – 4.3%6. Training – 3.3%

Why do Members Join Rotary?


1. Impact my community – 36.1%2. Friends – 38.4%3. Impact Globally – 14.5%4. Networking – 5.2%5. Training – 3.5%6. Recognition – 2.3%

Why do Rotarians Stay?


What other factors encourage our club members to stay?

1. Younger members with families are encouraged to invite their family members.

2. Reduced dues for partners-spouses.3. Tiered dues and meal costs for newer members.4. Your ideas…


1. Local Networking Opportunities and Projects

2. Friendship and Social Activities3. Vocational Relationships & Business

Opportunities4. Leadership Training and Opportunities to

Serve.

Key Retention – Recruitment Points


Ponder This:

Who are Our Customers?

Members!


1. Local Impact2. Friends and Contacts3. Vocation – Value Me & My Work4. Leaders to Work With

What do our Members Want?


Defining Rotary TODAY

• It’s a leadership organization…• We’re made up of local business, professional

and civic leaders.• We meet regularly, get to know each other,

form friendships, and through that, we’re able to get things done in this community.


Every Rotarian Needs Personal Nourishment

• Know your club members’ interests• Discover and use their special skills• Reach out to your club members for feedback• Engage new members from their first meeting• Remember longer-term members need

attention, too!

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Create value by meeting members’ needs


Membership Retention Program

• Do you know :– Why members leave your club?– What keeps people in your club?– Why members have become “missing in action”?– How every member is involved in your club’s

projects, activities and events?

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Create and implement a membership retention program in your club


Why People Leave a Rotary Club?

• Business Needs• Can no longer afford• Joined for the wrong reasons• Lost Interest• Conflicts with other Members• Didn’t recognize value in Rotary• Moved• Died

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We can’t do much about the last two. We can address the others!


What Keeps People in Rotary

• Relevant• Rewarding• Responsive • FUN! (If it ain’t Fun, it ain’t Rotary!)

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Satisfying a member’s needs ensures that Rotary is high on their value scale


New Members Need Special Attention• Assign different members to “host” the new member at meetings and

other club events.• Engage new members in developing service projects worthy of the

name “Rotary” and that do substantial good. • Help new members to attend the district functions by offsetting

registrations fees and other costs. • Have members who join in the same Rotary year work together on a

project they care about.• Reach out and invite a new member’s family members to your club.

Retention starts the first time a prospective member meets your Rotary club


Engage your veteran members!

• Great mentors for newer members.• Keepers of the club traditions.• Insight on what has and hasn’t worked and

what has not been tried.• Proven resource to support club projects and

programs.

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All members need special attention


Summary: Retaining Members includes…

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Inve$ting in Rotarians pays big dividends for your club!

• Hold regular meetings with members to continue their Rotary education and answer their questions.

• Create opportunities for members to interact outside of club meetings, hands-on projects, and socials.

• Encourage members to take advantage of events and training outside normal club meetings.


Summary: Retaining Members includes…

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Inve$ting in Rotarians pays big dividends for your club!

• Have interesting and relevant club programs.• Find your new member’s passions and get

them involved in those areas.• Focus on participation – not attendance.


Membership Retention Opportunities

• Establish & share your club retention plans and goals.• Assign mentors as part of your retention team.• Encourage & Monitor Rotarian participation.• Have an action plan to support Rotarians in need.• Understand how to support your Rotarian members.

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Retention ensures the time, talent and treasure needed to meet your club goals


Membership Retention Opportunities

• Has your club adapted to the needs of your members?• How are you meeting their needs?• Consider the Premier Club worksheet to recognize

Membership Best Practices.• Share often to your club’s progress against your goal.

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Retention ensures the time, talent and treasure needed to meet your club goals


Survey Exercise

Survey your club for the FUN of it!


Survey Results

Did you answer“No” to any Questions?


A Club Opportunity

Make any “No” a Planning Opportunity!


Thanks for your participation in this Seminar and for Your

Community Service!

district 5240 membership seminar 2014 regional membership seminars retention, recruitment and your...

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