Retargeting For ALL!How, When, And Where To Retarget

People Who Visit Your Page, But First…

Why You Need To Retarget1. The average Web site

conversion rate is a little more than 2 percent…

2. Retargeting can boost ad response by up to

400 percent.

Data Collected From: http://www.cmo.com

Why You Need To Retarget3. The Average Click Through Rate for display ads is 0.07 percent, and the average click-through

for retargeted ads is about 0.7 percent.

Let’s make that easier to see…Display Ads: 7% versus Retargeting Ads: 70%

Data Collected From: http://www.cmo.com

Are You Convinced Yet?

So How Do I Do This?I know that part of the curriculum for this

workshop is “building your capture page.”

You’re Going To Retarget NON-Subscribers

Meaning those who’ve visited your capture page but did NOT subscribe to receive your

offer.

Step 1: Create The Pixel

Step 1: Create The Pixel

Agree, And Sign Your Life Away… ;)

Step 1: Create The Pixel

Copy This And Let’s Head Over To Your Capture Page…

Step 2: Place The Pixel

1

2

Step 2: Place The Pixel

Paste Here

Step 3: Build The Ad

Link Back To Capture Page

Step 3: Build The Ad

Search “Confused”

Step 3: Build The Ad

Specificity + CTA = Perfect

Use CTA Button!

Step 3: Build The Ad

Search For Your Custom Audience

Leave Alone

Step 3: Build The Ad

Name it

Set Budget

Done.

Everyone Get That?

Get The Slides At…

nickhaubner.com/slides