retailing wholesaling logistics 1
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Managing Retailing,
Wholesaling, and Logistics
UmaUma Pricilda.JPricilda.JVIT Business SchoolVIT Business School
VIT UniversityVIT University
Chapter QuestionsChapter Questions
What major types of marketingWhat major types of marketing
intermediaries occupy this sector?intermediaries occupy this sector?
What marketing decisions do theseWhat marketing decisions do these
marketing intermediaries make?marketing intermediaries make?
What are the major trends with marketingWhat are the major trends with marketing
intermediaries?intermediaries?
RetailingRetailing
Includes all the activities involved in
selling goods or services directlyto final consumers for personal,
Non-business use.
Major Retailer TypesMajor Retailer Types
Specialty storeSpecialty storeDepartment storeDepartment store
SupermarketSupermarket
Convenience storeConvenience store
Discount storeDiscount storeOffOff--price retailerprice retailer
SuperstoreSuperstore
Catalog showroomCatalog showroom
Levels of Retail ServiceLevels of Retail Service
SelfSelf--serviceservice
SelfSelf--selectionselection
Limited serviceLimited service
Full serviceFull service
NonNon--store Retailingstore Retailing
Direct sellingDirect selling
Direct marketingDirect marketing
Automatic vendingAutomatic vending
Buying serviceBuying service
Major Types of Corporate RetailMajor Types of Corporate Retail
OrganizationsOrganizations
Corporate chain storeCorporate chain store
Voluntary chainVoluntary chain
Retailer cooperativeRetailer cooperative
Consumer cooperativeConsumer cooperative
Franchise organizationFranchise organization
Merchandising conglomerateMerchandising conglomerate
RetailersRetailers’’ Marketing DecisionsMarketing Decisions
Target marketTarget market
Product assortmentProduct assortment
Service/store atmosphereService/store atmosphere
PricePrice
CommunicationCommunication
LocationLocation
Retail Category ManagementRetail Category Management
Define the category
Figure out its role
Set goals
Choose the audience
Implement the plan
Figure out tactics
Assess performance
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Retailer Services MixRetailer Services Mix
PrePre--purchase servicespurchase services
PostPost--purchase servicespurchase services
Ancillary servicesAncillary services
Location DecisionLocation Decision
General business districtsGeneral business districts
Regional shopping centersRegional shopping centers
Community shopping centersCommunity shopping centers
Strip mallsStrip malls
Location within a larger storeLocation within a larger store
Indicators of SalesIndicators of Sales
EffectivenessEffectiveness
Number of people passing by locationNumber of people passing by location
Percentage who enter storePercentage who enter store
Percentage of those who enter who alsoPercentage of those who enter who also
buybuy
Average amount spent per saleAverage amount spent per sale
Trends in RetailingTrends in Retailing
New retail forms and combinationsNew retail forms and combinations
Growth of intertype competitionGrowth of intertype competition
Competition between storeCompetition between store--based andbased and
nonnon--storestore--based retailingbased retailing
Growth of giant retailersGrowth of giant retailers
Decline of middle market retailersDecline of middle market retailers
Growing investment in technologyGrowing investment in technology
Global presence of major retailersGlobal presence of major retailers
Wholesaling FunctionsWholesaling Functions
Selling and promotingSelling and promoting
Buying andBuying andassortment buildingassortment building
Bulk breakingBulk breaking
WarehousingWarehousing
TransportationTransportation
FinancingFinancing
Risk bearingRisk bearing
Market informationMarket information
Management servicesManagement servicesand counselingand counseling
Major Wholesaler TypesMajor Wholesaler Types
MerchantMerchant
Full serviceFull service
Limited serviceLimited service
Brokers and agentsBrokers and agents
ManufacturersManufacturers
SpecializedSpecialized
WholesalersWholesalers’’ MarketingMarketing
DecisionsDecisions
Target marketTarget market
Product assortmentProduct assortment
PricePrice
PromotionPromotion
PlacePlace
Market Logistics PlanningMarket Logistics Planning
Deciding on the companyDeciding on the company’’s values value
proposition to its customersproposition to its customers
Deciding on the best channel design andDeciding on the best channel design and
network strategynetwork strategy
Developing operational excellenceDeveloping operational excellence
Implementing the solutionImplementing the solution
Market Logistics DecisionsMarket Logistics Decisions
How should orders be handled?How should orders be handled?
Where should stock be located?Where should stock be located?
How much stock should be held?How much stock should be held?
How should goods be shipped?How should goods be shipped?
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Transportation FactorsTransportation Factors
SpeedSpeed
FrequencyFrequency
DependabilityDependability
CapabilityCapability
AvailabilityAvailability
TraceabilityTraceability
CostCost