c ch16 managing retailing, wholesaling, and logistics, hara manlagnit

Managing Retailing, Wholesaling, and Logistics

Marketing Management, 13th ed

16

Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 16-2

Chapter Questions

What major types of marketing intermediaries occupy this sector?

What marketing decisions do these marketing intermediaries make?

What are the major trends with marketing intermediaries?

a. Farmer sells his vegetable crops to Rustans Supermarket.

b. Vcoach Bong buys his favorite rootbeer without ice from Jollibee.

c. Mang Inasal chicken is supplied by an undisclosed farm somewhere in Bulacan.

d. Planet Cable hired the services of XXXgroup for their cable and internet installation.

e. Veco paper supplies paper products to National Bookstore

Q#1Which activity defines retailing?


What is Retailing?

Retailing includes all the activities involved in selling goods or services directly to final consumers for

personal, nonbusiness use.






Q#1Which activity defines retailing?

a. SM Department storesb. Starbucksc. Mini stopd. Mercury Druge. Nescafe Coffee Vendo Machine

Q#2ALL are types of store retailer except…


Table 16.1 Major STORE Retailer Types

Specialty store--starbucks Department store-- sm department

store Supermarket Convenience

store--mini stop

Discount store Off-price retailer Superstore Catalog

showroom Drugstore-- mercury drug


Types of Nonstore Retailing

Direct selling – AVON , NATASHA Direct marketing – HOME TV

SHOPPING, ONLINE SHOPPINE Automatic vending – NESCAFE

COFFEE VENDO MACHINE Buying service – SM ADVANTAGE

CARD, ATENEO BLUE CARD

a. SM Department storesb. Starbucksc. Mini stopd. Mercury Druge. Nescafe Coffee Vendo Machine

Q#2ALL are types of store retailer except…


Table 16.2 Major Types of Corporate

Retail Organizations

Corporate chain store Voluntary chain Retailer cooperative Consumer cooperative Franchise organization Merchandising conglomerate

a. a tightly knit group of enterprises whose systematic operations are planned, directed, and controlled by the operation’s franchisor.

b. The franchisor owns a trade or service mark and licenses it to franchisees in return for royalty payments

c. The franchisee pays for the right to be part of the system

d. The franchisor provides its franchisees with a system for doing business

e. None of the above

Q#3 Which of the following is not true? Franchising is .


What is a Franchising System?

A franchising system is a system of individual franchisees, a tightly knit

group of enterprises whose systematic operations are planned, directed, and

controlled by the operation’s franchisor.


Characteristics of Franchises

The franchisor owns a trade or service mark and licenses it to franchisees in return for royalty payments

The franchisee pays for the right to be part of the system

The franchisor provides its franchisees with a system for doing business

a. a tightly knit group of enterprises whose systematic operations are planned, directed, and controlled by the operation’s franchisor.

b. The franchisor owns a trade or service mark and licenses it to franchisees in return for royalty payments

c. The franchisee pays for the right to be part of the system

d. The franchisor provides its franchisees with a system for doing business

e. None of the above

Q#3 Which of the following is not true? Franchising is..

a. Bookstore + coffee shopb. Gas station + food storesc. Supermarket + fitness clubd. Mall and buss station with peddler

carts on the aislee. All of the above

Identify samples of new retail forms and combinations


Changes in the Retail Environment

New retail forms and combinations Growth of intertype competition Competition between store-based and

non-store-based retailing Growth of giant retailers Decline of middle market retailers Growing investment in technology Global profile of major retailers

a. Bookstore + coffee shopb. Gas station + food storesc. Supermarket + fitness clubd. Mall and buss station with peddler

carts on the aislee. All of the above

Identify samples of new retail forms and combinations

a. Procurementb. Pricesc. Services d. Target markete. Product assortment

Q#4 Which of the following is the most important aspect of retailers marketing decisions.


Retailers’ Marketing Decisions

Target market – until it defines and profiles the target market, the retailer cannot make consistent decisions about product assortment, store décor, advertising and media, price and service levels.

Product assortment Procurement Prices Services

a. Procurementb. Pricesc. Services d. Target markete. Product assortment

Q#4 Which of the following is the most important aspect of retailers marketing decisions.


Retailers’ Marketing Decisions (cont.)

Store atmosphere Store activities Communications Locations


Private Label Brands

Private labels are ubiquitous Consumer accepts private labels Private-label buyers come from all

socioeconomic strata Private labels are not a recessionary

phenomenon Consumer loyalty shifts from

manufacturers to retailers

a. Goods & services, personal or non-business use

b. Goods & services, resale or business use

c. Foods & merchandise, resale or business use

d. Merchandise & service, personal and business use.

e. Non of the above

Q#5 Wholesaling includes all activities in selling ___ & ____, to those who buy for ___ or ____.

Wholesaling includes all activities in selling GOODS & SERVICES, to those who buy for RESALE or BUSINESS USE.

Wholesaling is….

a. Goods & services, personal or non-business use

b. Goods & services, resale or business use

c. Foods & merchandise, resale or business use

d. Merchandise & service, personal and business use.

e. Non of the above

Q#5 Wholesaling includes all activities in selling ___ & ____, to those who buy for ___ or ____.






Q#6 Which is not a wholesaling activity?

Wholesaling includes all activities in selling GOODS & SERVICES, to those who buy for RESALE or BUSINESS USE.

Wholesaling is….


Wholesaling Functions

Selling and promoting

Buying and assortment building

Bulk breaking Warehousing

Transportation Financing Risk bearing Market

information Management

services and counseling






Q#6 Which is not a wholesaling activity?


What are Integrated Logistics Systems?

An integrated logistics system (ILS) includes materials management,

material flow systems, and physical distribution, aided by information

technology.

a. Inside your houseb. In the walk in chillerc. In the warehoused. Inside the delivery trucke. None of the above

Q#7 When an order is processed where do you store finished goods until they are sold?


Market Logistics Decisions

How should orders be handled? – order processing

Where should stock be located? - warehousing

How much stock should be held? - inventory

How should goods be shipped? - transportation

a. Inside your houseb. In the walk in chillerc. In the warehoused. Inside the delivery trucke. None of the above

Q#7 When an order is processed where do you store finished goods until they are sold?

c ch16 managing retailing, wholesaling, and logistics, hara manlagnit

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