CHALLENGELack of Transparency to Make the Right Decisions

Heels.com knew that in order to grow successfully, they needed insight into the right data to support their business decisions.

Heels began searching for a new partner due to:

•Lack of in-depth reporting and analytics

•Not seeing performance growth, despite heavy investment in the

product ads channel

•Difficulty in making insightful decisions regarding revenue and

overall business objectives

SOLUTIONThe Right Partner Brings the Right Insights

Heels.com chose to partner with BuyerPath immediately after realizing the technology provided a robust analytics platform, as well as extremely granular insights regarding product performance and consumer intent. Heels began implementation and program optimization within 3-weeks:

•BuyerPath’s Feed Management solution incorporates consumer

intent data to allow retailers to optimize titles, descriptions, and

category taxonomy to be in line with the motivations of potential

buyers

•Restructuring the accounts’ product target schema to be more

granular allowed for increased precision in cost allocation across

their product ads program

•Utilizing BuyerPath’s proprietary PLA-specific bidding algorithm

helped allocate cost not only precisesly, but efficiently

RESULTSImplementing Changes Brings Immediate Success

By using the data insights and strategies offered by BuyerPath’s technology and in-house experts, Heels.com saw immediate gains:

•50% increase in revenue while decreasing cost by 38%

•86% gain in year-over-year revenue

•Year-over-year gains across several metrics such as, Impressions

(+48%), Clicks (+90%), Orders (+132%), and ROAS (+118%)

C u s t o m e r S u c c e s s S t o r y

®

Large online shoes & accessories retailer grows revenue while cutting costs with BuyerPath®

Heels.com differentiates itself by employing a unique navigation system which allows consumers to find exactly what they’re looking for within a few clicks.

www.heels.com

“Before partnering with BuyerPath®, we were working with a ‘big box’ PLA solution provider and we just weren’t seeing the results we expected, We were absolutely blown away by the level of sophistication available in the BuyerPath platform and the quality of service and expertise they are able to provide. Thanks to the intent-level insights provided by the analytics platform, we were able to dramatically improve performance of our program and PLA revenue continues to grow, not plateau, over time. We are exploring other ways to grow our partnership with BuyerPath.”

- Eric McCoy, CEO

Let’s Chat:Visit www.buyerpath.comor email us at solutions@buyerpath.com

BuyerPath® is an advanced shopping analytics platform leveraging consumer and product data to help retailers maximize valuable ad moments for optimal return.