© VGROUP CASE STUDY

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Fox & RoseLuxury Clothing Retailer

Fashioning a new ecommerce brand

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© VGROUP CASE STUDY

Fox & RoseLuxury Online Clothing Retailer

Beautiful. Elegant. Seductive. Fox & Rose’s ethos

reflects its collections: luxury lingerie hand-selected

from the best British designers. But as a start-up in

the competitive world of online retail, the company

had to stand up and stand out immediately.

 

We created a beguiling brand that exuded heritage as

well as luxury. The ecommerce website is a pleasure to

view and use. The identity runs exquisitely across

packaging and stationery. The results can be seen in

press coverage, customer praise and growing sales.

BRAND POSITIONING

LOGO & VISUAL IDENTITY

PACKAGING

PRINT MANAGEMENT

ECOMMERCE WEBSITE DESIGN

PHOTOGRAPHY & ART DIRECTION

VIDEO ART DIRECTION

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© VGROUP CASE STUDY

Fox & RoseLogo design

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© VGROUP CASE STUDY

Fox & RoseStationery

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© VGROUP CASE STUDY

Fox & RosePackaging

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© VGROUP CASE STUDY

Fox & RosePackaging_

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© VGROUP CASE STUDY

Fox & RoseWebsite design

Visit website >

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© VGROUP CASE STUDY

Fox & RoseWebsite design

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© VGROUP CASE STUDY

Fox & RoseWebsite design

The website has been created to include some

rather powerful functions. To make product

finding easier and more interesting, users can

shop by item, size, designer or even by

personality (Fox – playful, teasing, spirited,

seductive or Rose – elegant, beautiful, delicate,

intriguing.)

As lingerie can be quite difficult to display we

decided the most effective way to show the

product off would be to photograph the items

in a number of ways. The items were first shot

on a light box to highlight the detail of the

pieces. We then captured video footage of the

model walking as well as static shots of the

model from different angles, enabling the user

to see the product and materials to full effect.

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© VGROUP CASE STUDY

Fox & RoseWebsite design

The site is supported with an informative

blog and member's club which really

highlights the passion Fox and Rose have

for fashion-led lingerie. A Designer

Spotlight section also provides further

information on each designer, the

collections and why they had been picked

for inclusion, emphasising exclusivity.

The Fox and Rose website offers a one page

checkout, with dynamic sections, allowing

you to amend and check details easily

without back and forward buttons or loss of

information

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© VGROUP CASE STUDY

Fox & RoseLuxury Online Clothing Retailer

From the outset VGROUP took the care to carefully

understand the concept behind Fox & Rose and the brand

values and experience we wanted to create. After several

exploratory meetings they quickly came up with a solution

which aligned with our vision for the brand. They developed

it further in all aspects from print to web and packaging.

Design of the website was professional, quick and

considered. The end result is both an extremely attractive

and usable intuitive ecommerce site. I believe the quality of

VGROUP's work has been a key contributor to the success of

Fox & Rose thus far.

Alexandra MiroDirectorFox & Rose