packaging - fashioning the future
TRANSCRIPT
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Packaging - Fashioning the future
- Bimal Kumar Lakhotia, National Head – Packaging Development & Commercialization,
Hindustan Coca-Cola Beverages Pvt. Ltd.
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Evolution of Man
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Evolution of Packaging
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Why this analogy ?
• Efficiency & Capability Enhancement
• Removal of Excess
• Optimization of Available Resources
• Easier, Faster & Better
• Comprehensive Experiment Designing
• Collaborative Approach
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Evolution or “R-Evolution” ?
• Changing Demographics - Old, Urban and Middle
• Communication
• Pester Power
• Rising Competition
• Experience Sells.
• Changing Definition of “Supply Chain”
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Re-defining Packaging in a
Supply Chain
• From only A FUNCTIONARY to A PERFORMER.
• From only a Follower to a Leader.
• From only a ‘Defender’ to an
‘Enabler’.
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What do Apple, McDonald’s and
Kimberly-Clark have in common?
• Respond to demand, in real time
• Be ready for anything
• Keep it simple
• Get “multi-local”
• Work together
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Going Beyond the Obvious
• Untamed Economy • High levels of consumerism
• Mega-efficiency in megacities • Emergence of Virtual reality
• Customized lifestyles • Product personalization and customized services • Decline in Product life expectancy
• Paralyzing protectionism • Shortened Supply Chains
• Global resilience – local adaptation • Focus on Safety
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How Packaging Delivers ?
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Building Value – Package Design
• Size Does Matter
• Reverse Engineering
• Safer, Smarter & Simpler
• Manufacturing Strategies – • From economies of scale to customization
• Standardization & Optimization
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Building Value – Package Design
• Incorporate scale into system designs
• End-of-line Solutions
• Managing the Portfolio • Warehouse management
• Transportation efficiency
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Building Value – Technology
• Technology Challenges human Control
• Sustain consistent quality
• Automation - Capability development
• Flexibility
• Packaging material / machine interface • Sourcing Efficiency
• Converting processes
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Building Value - Technology
• GPS
• Tamper evident /
• Colour indicators
• RFID
• Barcode Traceability/Information
• Sustainability • Increasing emphasis on climate change & resource depletion\
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Building Value - Innovation
• Disruptive Innovation – Tetra Pak
• Energy management
• Waste management
• Active & Intelligent Packaging • Oxygen Scavengers
• Edible & Soluble Packaging
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What does the Future Hold ?
• E-Tailing
• It’s not much about the brand; It’s about the value
• Eyeballs Everywhere - Legislations impacting Innovation
• From Necessary Waste to Intelligent & Smart
• Lean and Green
• Global Climate Change
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Are We Prepared for the
Paradigm Shift ??
• Additive Manufacturing Or 3-D Printing
• Augmented Reality
• Nanotechnology
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