target mobile retailer case study 2010

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Target 2010 Mobile Retailer of the Year http://www.urmobile.com/ http://www.urmobile.com/ Mobile Web Strategy

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Target Corp. has been named 2010 Mobile Retailer of the Year, the highest accolade in mobile commerce and retail.

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Page 1: Target Mobile Retailer Case Study 2010

Target2010 Mobile Retailer of the Year

http://www.urmobile.com/http://www.urmobile.com/

Mobile Web Strategy

Page 2: Target Mobile Retailer Case Study 2010

Target Corp. has been named 2010 Mobile Retailer of the Year, the highest accolade in mobile

commerce and retail.

Your mobile strategy 

Page 3: Target Mobile Retailer Case Study 2010

http://www.urmobile.com/

“If there’s only one reason to name Target as 2010 Mobile Retailer of the Year, it is this: Target gets that

retail is not about the channel, but about the customer experience.”

said Mickey Alam Khan, editor in chief of Mobile Marketer and Mobile Commerce Daily, New York.

Target mobile strategy 

Page 4: Target Mobile Retailer Case Study 2010

“Through its 360-degree use of mobile to support not only that medium but stores and online, Target has

shown a level of maturity rare among the nation’s leading retailers.” - Mickey Alam Khan

Target mobile strategy 

http://www.urmobile.com/

Page 5: Target Mobile Retailer Case Study 2010

Target mobile strategy 

“Target Mobile is a set of tools that bring the Target experience to a cell phone or Web-enabled mobile device,”

- Nathan Maehren, mobile channel manager at Target Mobile, Minneapolis.

http://www.urmobile.com/

Page 6: Target Mobile Retailer Case Study 2010

Mobile Web Strategy. Target on your phone

http://www.urmobile.com/

Daily Deals Coupons

Store Finder Weekly Ad

One day only. Priced to amaze.

Opt-in to mobile coupons and receive great deals via text.

Find nearby Target stores by using your current location, city and state, or zip code.

See what's on sale at your store each week.

Page 7: Target Mobile Retailer Case Study 2010

http://www.urmobile.com/

Mobile Purchase

Mobile Web Strategy. Target on your phone

Complete your order anywhere using the mobile optimized checkout. Find the products you want, add them to your cart

and place your order using your Target.com Account.

Page 8: Target Mobile Retailer Case Study 2010

http://www.urmobile.com/

GiftCards®

Mobile Web Strategy. Target on your phone

Save and manage your Target GiftCards on mobile. View your balance, gift, or share with others via text message. Target

GiftCards are the convenient way to give as well as receive.

Page 9: Target Mobile Retailer Case Study 2010

TargetListsSM

http://www.urmobile.com/

Mobile Web Strategy. Target on your phone

See it. List it. Share it. Get it.SM - find and manage lists on the go. Create a list for a special occasion or quickly add items to

prepare for your next shopping trip.

Page 10: Target Mobile Retailer Case Study 2010

http://www.urmobile.com/

Target Baby® and Club Wedd® Registries

Mobile Web Strategy. Target on your phone

Gifts for little ones and big days - find and manage gift registries right on your mobile phone. Add items to a list of

everything you need to start your new life or find a gift for your friend's bundle of joy.

Page 11: Target Mobile Retailer Case Study 2010

Daily Deals

Target App Strategy.

Weekly Ad Barcode Scanner

http://www.urmobile.com/

Store Finder Search & Browse Mobile Coupons

Page 12: Target Mobile Retailer Case Study 2010

Target mobile strategy 

Does your company have a mobile strategy?

http://www.urmobile.com/

Page 13: Target Mobile Retailer Case Study 2010

Target mobile strategy 

http://www.urmobile.com/

Why Your Business Needs a Mobile Commerce Strategy Now

Mobile Strategy Becomes a Must for Retailers

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Page 14: Target Mobile Retailer Case Study 2010

http://www.urmobile.com/

Contact Us

Your mobile strategy 

ur mobile’s tools empower you to design, build, launch and manage your mobile web website in no time.

Ur mobile is not associated with Target Corp. This PPT is for information only.