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Rev. 101615 Enhance Shopper Experience Blonder Tongue Laboratories, a leader in video delivery systems for over 65 years, has the expertise you need when planning your next retail design project. We can assist you with your video system requirements in all stages of development. Whether you need to deliver digital signage , IPTV , or 4K video, make Blonder Tongue your next call. Leveraging Video Content Delivery (800) 523-6049 • www.blondertongue.com Retail System Installations

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Page 1: Retail System Installations - Blonder Tongue Labs › page › media › Retail_System... · 2020-04-20 · Whether you need to deliver digital signage, IPTV, or 4K video, make Blonder

Rev. 101615

Enhance Shopper ExperienceBlonder Tongue Laboratories, a leader in video delivery

systems for over 65 years, has the expertise you need when planning your next retail design project. We can assist

you with your video system requirements in all stages of development. Whether you need to deliver digital signage,

IPTV, or 4K video, make Blonder Tongue your next call.

Leveraging Video Content Delivery

(800) 523-6049 • www.blondertongue.com

Retail System Installations

Page 2: Retail System Installations - Blonder Tongue Labs › page › media › Retail_System... · 2020-04-20 · Whether you need to deliver digital signage, IPTV, or 4K video, make Blonder

System SolutionsBuilding on the company’s strengths in IP

streaming, these products offer future-proof

options to simultaneously deliver QAM signals to

digital TV sets, while also delivering IP video to

computer networks and displays. Blonder Tongue’s

system solutions accept SD, HD, UHD MPEG-2,

H.264, or H.265 content with source delivery via

satellite, internet, a private network or CDN.

Virtual Video Showroom Blonder Tongue’s Virtual Video Showroom (VS) supports all video resolutions, from SD to 4K/UHD, encoded in MPEG-2, MPEG-4 (H.264) and HEVC (H.265) formats. It can distribute video over an existing RF coax network or over an IP network to a single TV or an entire wall of TVs – there is no limit to VS scalability. The VS is ideal for all types of retail applications that leverage video content, such as auto showrooms, bars and restaurants, clothing stores, electronic retailers, and more.

4K is one of the latest CATV buzzwords. It has a resolution of approximately four times what the current 1080 resolution is, (1920x1080 vs 4096x2160). With this new standard, information on each frame will require a new type of modulator.

Blonder Tongue’s 4K modulator takes in up to four data streams from a GigE IP input. Sources can be computer servers, satellite, private networks, or other 4K video sources. The modulator takes the data and modulates each program onto individual, adjacent QAM RF channels. A single combined RF output provides the four QAM channels on one output connector, ready to be combined with other sources in the headend.

Standard CATV distribution delivers the signals to the set-top box or 4K-ready television. If delivering signal to non-4K ready televisions, 4K decoders can be used to convert the signal to HDMI.

• HD, UHD, and 4K via QAM/RF/Coax

• ALL IP Delivery in 4K

• Off-Air Content Delivered via QAM/RF

• Off-Air Content Delivered via IP

Retail Apps System Examples

The Blonder Tongue Difference• Manufacturing in the USA enables us to produce quickly and cost-effectively• Nimble, flexible team that does it all, from R&D, to design, to finished goods• Open lines of communication with customers allow for customizing ability• Committed to staying present with existing customers by offering the best

technical and customer support

HD, Ultra HD, and 4K via QAM/RF/Coax

(800) 523-6049 • www.blondertongue.com

AA 4K Modulator

4K-MOD, Stock # 6540

GigE Input (4) IP Streams:Satellite, Private Network,

Internet, CDN, ServerControl Computer

(4) QAM OutputCombined with Existing RF

NetworkExisting Headend

B C

B Quad Decoder4K-D4, Stock # 6688

C Single Decoder4K-D1, Stock # 6684

TV *

TVTVTV

TV *

HDMI HDMI

* Televisions capable of decoding H.265 on QAM input do not require Decoders

4K Modulator

Functionality

Blonder Tongue’s 4K modulator will take up to four input signals from IP video on a GigE port. It will produce four QAM signals on a single RF output port. This signal then gets combined with other analog and digital signals in the system for distribution to 4K set-top boxes or compatible TV displays.

Page 3: Retail System Installations - Blonder Tongue Labs › page › media › Retail_System... · 2020-04-20 · Whether you need to deliver digital signage, IPTV, or 4K video, make Blonder

TV tuners or set-top converter boxes have limitations, as they are not designed to recognize 8VSB off-air digital signals in the cable channel assignments. In order to mix off-air digital signals with other sources, and maintain lower frequency assignments, transcoding of the 8VSB signal to QAM is necessary.

Blonder Tongue’s AQT8 series of transcoders decodes digital data from the 8VSB carrier. It then encodes the same data onto the QAM carrier. Known as pass-through transcoding, no data manipulation is available during this process; whatever the broadcaster sends on 8VSB is carried over to the QAM signal.

The AQT8-QAM provides one RF output port with eight QAM signals on it, and combining is done internally. There are two QAM modulators creating four adjacent QAM channels each. The user can define the first channel of the four being output for each modulator creating a customized channel-linup. Example: Mod. 1 creates channels 2, 3, 4, and 5; Mod. 2 creates channels 23, 24, 25, and 26.

Functionality

Most TV tuners only accept 8VSB-format signals in the off-air frequency range, which can be a much different frequency from the cable channel of the same number. Example: off-air channel 14 = 473 MHz, cable channel 14 = 123 MHz. In order to mix the off-air signals and local digital content or cable signals, transcoding from 8VSB to QAM format is required. Then all channels can follow the cable format numbering scheme.

Digital off-air signals are sent from the broadcaster in a format known as 8VSB. The native digital format for cable television is called QAM. In order to mix off-air signals with cable signals or locally generated digital signals, the 8VSB signal must be converted (transcoded) from 8VSB to QAM.

Off-Air Content Delivered via QAM/RF

4K resolution is still very new in the television industry. So new, in fact, that not all “4K capable” televisions can actually receive the 4K signal directly from IP video sources. In this case, a set-top converter box is required to receive the 4K signal and convert it to something the television can understand. HDMI is the format used to send the signal from the set-top converter box to the TV.

Functionality

For televisions that cannot directly receive 4K resolution IP video signals, a set-top converter

box is required to convert the signal to HDMI, a signal that the television understands.

Blonder Tongue’s HDDM (High-Definition Decoder Module), is a high-quality HD or SD

decoder that supports both

MPEG-2 and H.264 video

streams. When paired with

Blonder Tongue encoders,

it can provide a valuable

end-to-end IP video delivery

solution. The HDDM supports

both IGMPv2 and IGMPv3

protocols, which allows

flexibility when configuring

your IP network.

ALL IP delivery in 4K

(800) 523-6049 • www.blondertongue.com(800) 523-6049 • www.blondertongue.com

A

(8) Inputs:8VSB from Off-Air Antenna

- AND/OR -Clear QAM from Service

Provider

1 RF Output with 8 QAM Channels(2) Blocks of 4 Adjacent ChannelsCATV Distribution to Televisions

A Pass-Through QAM Output;One Input Maps to One OutputAQT8-QAM/IP, Stock # 6281AQT8-QAM, Stock # 6288

TV TV TV

Off-Air Content Delivered via QAM/RF

1xOff-Air/Clear QAM

1xComponent

1xIP Streams

1xHD-SDI1xHDMI(Optional)

A

IPTV Distribution with 4K Content and Control Information

Satellite, Private Network, Internet, CDN, Server

Network SwitchSingle DecoderHDDM w/ 4K Option, Stock #6683-4K

TV

TV

TV

HDMI

A

AA

HDMI HDMI

4K Virtual Showroom - All IP System

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Blonder Tongue’s AQT8-IP takes digital information off of the incoming 8VSB (off-air) or QAM (cable) signals, and transcodes it into an IP format video stream. The AQT8 does this by adding specific headers or wrappers around the data blocks, so they can travel on the IP network, and be identified at the receiver as IP video.

Unlike standard cable TV systems, with amplifiers, splitters and taps, IP networks rely on switches and routers to distribute the signals. Switches and routers must have specific features enabled in order to properly send IP video without traffic congestion. IGMP Snooping, IGMP Querier, and IP multi-casting must be enabled on switches and routers in the IP network to accomplish this.

The AQT8-IP sends out the IP video in a multi-cast format, meaning it sends one copy of the video out to the network, and any receiver, computer or set-top box that wants to view that video will point to the same multi-cast IP address that the transcoder is sending out on. Routers and switches that have the proper features enabled, will only pass the video stream to the receivers that request it. That way, only one copy of the video stream is on the network, and it only goes to where it is requested, drastically cutting down on IP traffic.

Functionality

It is becoming more common for TV signals to be delivered over an IP network. With the proliferation of network IP outlets, video signals can be delivered anywhere on the network.

Blonder Tongue’s AQT8-IP will take in any 8VSB (off-air) or QAM (cable) signals and transcode them to an IP format, ready for distribution across an IP network. Then any computer or IP set-top box can plug into any network connection on the network and view the IP video signals.

1 GigE Output with8 IP Streams

(20 Programs MAX)

(8) Inputs:8VSB from Off-Air Antenna

- AND/OR -Clear QAM from Service

Provider

A

A Customizable IP Output; 20 Programs MaxAQT8-IP, Stock # 6280AQT8-QAM/IP, Stock # 6281

Pass-Through IP Output; One input Maps to One TSAQT8-QAM, Stock # 6288

Network Switch

TV

HDMI

IP STB

Computer

Computer

Computer

Off-Air Content Delivered via IP

Off-Air Content Delivered via IP

(800) 523-6049 • www.blondertongue.com

Blonder Tongue’s Sub-Contractor ServiceWhether your focus is IT-based or RF-based, we

have the technical expertise to assist.Blonder Tongue’s Technical Services Sub-contractors have the technical expertise, the experience, and the ability to efficiently assist you in winning these bids, so you can grow your business.

Technical Support Group Assignments:

• On-site Headend Installation• Troubleshooting & Upgrading Systems• Installing New Systems• In-house Distribution• FCC Proof of Performance Testing

• Satellite Reception & Set Up• Off-Air Reception• IPTV Networks• Cable Modem Systems• Analog & Digital TV Signals

Page 5: Retail System Installations - Blonder Tongue Labs › page › media › Retail_System... · 2020-04-20 · Whether you need to deliver digital signage, IPTV, or 4K video, make Blonder

Where We Are…Airports: • Denver International Airport (Denver, CO)

• Dulles International Airport (Washington, DC)

• Baltimore/Washington International Airport

Broadcast & Movie Studios: • Walt Disney Pictures

• CNN Headquarters

• Lifetime Network

• Time Warner

• Comcast Cable Systems

• CBS TV Studios

• NBC TV Studios

• FOX News Studios

Educational Facilities: • NYU (New York, NY)• Northeastern University (Boston, MA)

• Drew University (Madison, NJ)

• Palm Beach County School System (West Palm, FL)

Specialty Facilities & Markets: • Schlumberger - Oil Tankers and Drilling Platforms

• Platinum Yachts FZCO - Luxury Yachts (United Arab Emirates)

• Aramco Oil - Residential Camps (Saudi Arabia)

• Francesco Baglietto & Figlio - Marine Supplier (Italy)

Government Facilities: • The White House

• Camp David

• United States Air Force Bases (Worldwide)

• United States Army Bases (Worldwide)

• United States Marine Corps Bases (Worldwide)

• U.S. Department of State (Washington, DC)

Hospitality & Commercial Facilities: • Hilton Hotels (Worldwide)

• Marriott Hotels (Worldwide)

• MGM Grand - Hotel & Casino (Las Vegas, NV)

• The Palazzo - Luxury Resort Hotel & Casino (Las Vegas, NV)

• Trump - Commercial & Residential Towers (New York, NY)

• Venetian Resort Hotel (Macao, Hong Kong)

• Peppermill Resort & Casino (Reno, NV)

• Morgan Stanley - Investment Banking (New York, NY)

• Goldman Sachs - Investment Banking (Tokyo)

Sports & Entertainment Stadiums: • Coors Field - MLB Stadium of Rockies (Denver, CO)

• Scottrade Center - NHL Arena (St. Louis, MO)

• Oriole Park - MLB Stadium (Baltimore, MD)

• NFL Headquarters of Ravens (Baltimore, MD)

• Tampa Bay Times Forum - RNC 2012 (Tampa, FL)

• Carnegie Hall - Concert Venue (New York, NY)

• Monmouth Park Racetrack - Thoroughbred (Oceanport, NJ)

• CenturyLink Field - NFL Stadium of Seahawks (Seattle, WA)

Connect with

Blonder Tongue

©2015 Blonder Tongue Laboratories, Inc. All rights reserved.