SOUMIIK MITRAA

C43 , Vishal Tower , Ramdevnagar ,Satellite , Ahmedavad -380015 ,Gujrat INDIA

Cell No – 00919662009015

Email : soumiikmitraa2007@gmail.com

Msn & Yahoo : soumiikmitraa2007

Skype : soumiik.mitraa

Linked In: SOUMIIK MITRAA[LION]

QUALITY & ABILITY….Leadership

Innovator

Motivator

Positive Attitude

Wide Knowledge

Net working

Good Listner

Good Speaker

INTRODUCTION Review of my credentials will confirm that I am capable of serving as the catalyst for

achieving revenue objectives and organic growth through effective contributions. I am a result-oriented with over 25 years of extensive experience in Strategic Planning & Management, Profit Centre Operations, Business Development, Sales & Marketing, Product Management, Sales Promotion and Team Management.

I am presently associated with Pioma Industries (RASNA GROUP), (HQ at Ahmadabad), Gujarat as “General Manager- International Department”.

I understand that working for your organization requires a candidate who is team oriented and is able to deal with people in various departments. I am confident that I possess these skills, which will help me to perform the job efficiently and effectively.

My goal is to transit my enthusiasm, creativity and experience into a position, where I continue to provide the strategic and tactical leadership critical to retaining valued customers of an organization. I am certain that my presence in your team will prove to be beneficial to your organization. As such, I would welcome an opportunity to speak with you to evaluate your needs and share my ideas.

SEEKING OPPURTUNITY Seeking senior level (CEO/VP/GM)assignments in

International Sales & Marketing / Business Development / Channel Management with an organisation of high repute, preferably in FMCG / Foods & Beverages / ITES / BPO / Banking / Financial / Retail Services industry, preferably in FMCG sector

PROFESSIONAL PREFACE General Manager- International Department: Pioma Industries (RASNA

GROUP), (HQ at Ahmadabad), Gujarat, INDIA

A seasoned professional with 25.5 years of success achieving revenue, profit and business growth objectives within start-up, turnaround and rapid-change environments. Major experience in heading diversified industries in Domestic & International Sales & Marketing operations with niche market segments and also volume brands with market spanning across all cross section of demographic profile. Extensive experience in setting up and managing business operations which require deep understanding of critical business drivers in multiple markets and industries; highly successful in building relationships with upper-level decision makers and business partners. Well versed with all Part of India, Nepal, Bhutan, Bangladesh, Africa, Gulf, USA, Canada, U.K., Sri Lanka, Netherland, Australia, New Zealand. A planner with cross functional expertise in planning, market penetration, product launch & management, key account management, Channel Management, Franchise Management with skills in P & L management and competitor / market analysis. Spearheaded numerous business development & market expansion initiatives. An effective communicator & team leader combined with detail oriented attitude with ability to interact effectively.

PROFICIENCY FORTE

Strategic Planning & Management

Profit Centre Operations

Business Development

Sales & Marketing

Product & Brand Management

Sales Promotion & Advertisement

Key Account Management

Channel Management

Liaising & Coordination

Team Management

PROFICIENCY FORTE

Establishing short / long term budgets in tune with corporate strategies for achieving business targets. Formulating business planning, forecasting & analysis for assessment of revenue potential in business opportunities.

Developing relationships with key decision-makers in target organisations and establishing tie-ups for business development.

Analysing & reviewing the market response / requirements and communicating the same to the sales teams for accomplishment of the business goals.

Executing promotions / launches in sync with regional characteristics. Identifying and networking with channel partners, resulting in deeper market penetration and

reach; building brand focus in conjunction with operational requirements. Evaluating performance & monitoring their sales and marketing activities. Designing and managing brand image building and product awareness campaigns. Overseeing sales & marketing operations; achieving increased business growth. Identifying streams for generating revenues & developing marketing plans to build consumer

preference. Conducting competitor analysis by keeping abreast of market trends & achieving market share

metrics. Networking with financially strong & reliable dealers / distributors for deeper market

penetration & improved market share. Recruiting, leading, mentoring & monitoring the team members to ensure efficiency in process

operations and meeting of individual & group targets.

GM-INTERNATIONAL at RASNA Since Apr’08 with Pioma Industries (RASNA GROUP), (HQ at Ahmadabad), Gujarat as General

Manager- International Department

Report to Mr Piruz Khambatta, CMD, RASNA GROUP

(see web site: www.rasnainternational.com )

Accountabilities

Directing a wide range of activities entailing sales, marketing operations, C & F Operations, Recruitment, Business Development in SAARC Countries. Gulf, Middle East, USA, Canada, U.K., Netherland, Australia, New Zealand, Africa, etc.

Overseeing brand development; rejuvenating cordial interest between company & importers, marketing research project and its other related duties launched lots of new product (Ethnic Food Products, Jam, Pickles, Tea Mix, Milk Shakeup, Ready to Eat, Snacks, etc) of 10 varieties.

Managing various functions such as new branding, third part job work arrangement, designing, attractive packaging, attractive consumer schemes (Especially for kids & Trip to India Contest).

Joint Venture in Bangladesh(Dekko Foods Ltd), UAE, Egypt & USA

Spearheading 4 job working units in India

Attainments

Instrumental in generating business worth of Rs 120 Crores per annum.

Achieved 100% growth.

NEW PRODUCTS (SHAKE UP , JAM ,PICKLE ,KALA KHATTA) LAUNCHED IN RASNA

New Products Range Launched Successfully in USA ,Canada ,Australia ,New Zealand ,UK, South East Asia ,Gulf ,Africa ,etc…..

VICE PRESIDENT at NATRAJ FOODS Nov’06-Apr’08 with Natraj Cold Storage & Food Pvt. Ltd. , (HQ at Indore) reported to MD. The Growth Path Nov’06-March’07 Regional Sales Manager – South, INDIA ,Bangalore H.Q.

Apr’07-Apr’08 V. P. Marketing. (Promoted) Accountabilities Directing a wide range of activities entailing sales, marketing operations, C & F operations, recruitment,

business development etc in India and SAARC countries for the LIP CHIP Brand Potato Chips, Namkeen, Sweet, Extruded Snacks.

Managing export operations for Nepal, Bhutan and Bangladesh. Supervising brand development; rejuvenating cordial interest Between Company & Distributors. Conducting market research project and its other related duties launched lots of new product (Extruded

Snacks Food Products, Nankeen) of 10 varieties. Managing various functions such as new branding, job work arrangement, designing, attractive packaging,

attractive consumer schemes (Especially for kids). Attainments Successfully generated business worth Rs. 40 Corers per annum. Pivotal in appointing 22 C & F Agents in India (Kolkata, Patna, Ranchi, Orissa, Guwahati, Raipur, Indore,

Delhi, Mumbai, Nagpur, Lucknow, Ahemadabad, Ludhiana, Ambala, Jammu, Shimla, Rodki, Jaipur, Chennai, Cochin, Hyderabad and Bangalore).

Successfully recruited 6 RSM, 20 ASM, 40 SO & 105 SR, and managed them for the profitability of the company.

Achieved 100% growth.

NEW PRODUCTS LAUNCHED IN NATRAJ FOODS (LIPCHIP POTATO CHIPS)

SUCSSESFULLY LAUNCHED IN ENTIRE PAN INDIA , NEPAL,BHUTAN & BANGLADESH….

JOINT VENTURE WITH LEADING EUROPEAN COMPANY

JV with Leading European Company ,Belgium based “Vermeiren Princes” ,Biscuits Manufacturer with Organic & Natural Ingredients ,No Egg ,No Animal Fat ,No Sugar ,Totally Healthy Food….

NATIONAL SALES MANAGER at JAGDALE Jan’03-Nov’06 with Jagdale Industries Ltd. (see website: www.jagdale.com ), Bangalore as National Sales Manager Reported to JMD

Accountabilities Directing a wide range of activities entailing sales, marketing operations, C & F Operations, Recruitment,

Business Development in SAARC Countries for the BIJOIS Brand Fruit Drinks. Generating a business of worth Rs. 36 Corers per annum. Designing, attractive packaging, attractive consumer schemes (Especially for Kids - Develop New Eye Masks).

Attainments Instrumental in the appointment of 18 C & F Agents in India (Kolkata, Patna, Ranchi, Orissa, Guwahati,

Raipur, Indore, Delhi, Mumbai, Nagpur, Lucknow, Ahemadabad, Ludhiana, Ambala, Jammu, Shimla, Rodki and Jaipur).

Recruited 4 RSM, 12 ASM, 40 SO & 80 SR and managed the profitability of the company. Pioneered in initiating Super Stockiest System in Karnataka and appointed 14 SS. Launched a new product (Extruded Snacks Food Products) of four verities, handling the various functions

such as New Branding, Job Work arrangement with (M/s Chipper Snackers Pvt. Ltd., Bangalore, and Mr. Subhash Ramachandran).

Increased business growth of 65%. Achieved 100% growth.

COMMENCE CAREER TENURE ORGANISATION DESIGNATION

May’98-Dec’02 Hulas Biscuit & Confectionary (P) Ltd., Nepal Marketing Manager (Export)

Sep’94-Apr’98 Hello Agro Food Products Ltd., (Presently known As Prakash Snacks Foods Pvt. Ltd., Yellow Diamond – Potato Chips), Indore

The Growth Path

Sep’94-Apr’96 Area Sales Manager

Apr’96-Apr’98 Regional Sales Manager –

East (HQ at Kolkata)

Jan’91-Aug’94 Bakemen’s Industries Ltd., Delhi Sales Officer (HQ at Guwahati)

Apr’89-Dec’90 Balsara Hygiene Products Ltd., Mumbai Sales Representative(HQ at Patna)

Jun’84-May’88 Richardson Hindustan Ltd., Delhi (Kolkata)

The Growth Path ( Newly know as P& G )

Jun’84-May’86 Interim Sales Representative

May’86-May’88 Sales Representatives

OTHER INFORMATIONS Trainings Undergone

International Sales & Marketing.

Import & Export Procedure.

Personality Development.

IT Credentials: Conversant with MS-Office Applications (Word & Excel) and Internet Applications , Power Point

Memberships

Lion’s Club of International Bata Nagar GR/322/C.

Mohan Bagan Athletic Club of Cal.

Management Association Club of Cal.

Management Association of Indore & Ahmedabad.

CII of Indore & Ahmedabad.

International Exhibitions Attended

Summer Fancy Food Show 2008 in USA

Anuga 2009 in Germany

Gulfood 2010 in Dubai.

SIAL 2008 in Paris

Scholastics

D.B.M. Course

Institute of Modern Business Management of Calcutta in 1996.

LL.B.

Calcutta University in 1995.

B.Com.

Calcutta University in 1988.

PERSONAL DOSSIER

Date of Birth: 8th June, 1968

Current Address: Vishal Tower, C43, Ramdev Nagar, Near Anand Nagar Crs, Satellite, Ahmedabad - 380054, Gujarat

Permanent Address: 23, Jagtala West, Maheshtala, (Bata Nagar), Kolkata – 700141

Linguistic Abilities: English, Bengali, Hindi, Assamese, Oriya, Nepali, Kannada, Gujarati, Marathi, Telugu, Tamil, Malayalam , Arabic and French .

BEST ACHIVMENT AWRAD AS VP IN NATRAJ FOODS

WHERE SKY IS THE LIMIT……

THANKS & BEST REGARDS

I Believe in making Relationship forever....Hard Work & Honesty is my Motto....Brand Building is my Passion.....

SOUMIIK MITRAA