ryan drumwright's resume profile deck
DESCRIPTION
As a former strategic planner at Saatchi & Saatchi Wellness and founder of the Account Planners of NYC, one of the largest, most active communities of advertising strategists in the world, I am passionate about taking a user-centric approach to marketing and growing user pipelines through community development. With experience in marketing strategy, community development, strategic partnerships and event production, I am hungry to apply my skills in an entrepreneurial atmosphere that is positively changing the way people interact and connect. If you or your company are interested in learning more, please email me at [email protected]. I look forward to hearing any and all feedback, Ryan Drumwright @Ryan_Drumwright www.ryandrumwright.comTRANSCRIPT
RYAN DRUMWRIGHTA Chronically Curious Strategist, and Connector of People and
Ideas
WORK EXPERIENCESaatchi & Saatchi Wellness- Jr. Strategic Planner Aug. 2010 - Oct. 2012
Lucid NYC- Director of Community Development Oct. 2012 - Present
Account Planners of New York City- Founder Jan 2008 - Present
Sony Online Entertainment- Social Media Analyst InternJune 2009 - Aug. 2009
Social Rocket- Community Manager and Community Development Intern For CLIO AwardsMarch 2009 - May 2010
IN A NUTSHELL
Ryan
Chronically Curious Strategist
Connector ofPeople + Ideas
THE CHRONICALLY CURIOUS STRATEGIST IN ACTION
USED PRIMARY RESEARCH TECHNIQUES, INCLUDING SOCIAL MEDIA SCRAPING, TO UNCOVER CONSUMER
INSIGHTS AND DEVELOP MARKETING STRATEGIES BASED OFF THOSE INSIGHTS
ANALYZED CURRENT AND POTENTIAL CLIENTS’ SOCIAL MEDIA PROFILES, AND DESIGNED A
STRATEGY ON HOW SAATCHI COULD BEST RELATE TO EACH CLIENT
DESIGNED THE CLIO AWARDS’ FIRST SOCIAL MEDIA STRATEGY, BUILDING AN ENGAGED COMMUNITY
OF OVER 4,000 FANS AND FOLLOWERS
REVIEWED ANALYTICS REPORTS, AND DEVELOPED OPTIMIZATION PLANS
BASED OFF THOSE INSIGHTS
WROTE AGENCY’S WEEKLY INNOVATION NEWSLETTER
ANALYZED TRENDS IN SOCIAL MEDIA, TECHNOLOGY, HEALTH AND WELLNESS, AND DETERMINED
IMPLICATIONS FOR THE ADVERTISING INDUSTRY
THE CONNECTOR OF PEOPLE AND IDEAS IN ACTION
FOUNDED THE ACCOUNT PLANNERS OF NEW YORK CITY, A COMMUNITY OF OVER 2,500 STRATEGIC
PLANNERS ON LINKEDIN AND FACEBOOK
PARTNERED WITH SPONSORS TO PRODUCE ACCOUNT PLANNERS OF
NEW YORK CITY NETWORKING EVENTS
DEVELOPED RELATIONSHIPS WITH AD AGENCY EXECUTIVES AND RECRUITED STRATEGIC TALENT
FROM THE ACCOUNT PLANNERS OF NEW YORK CITY COMMUNITY
PURSUED RELATIONSHIPS WITH INFLUENTIAL ADVERTISING BLOGGERS AND JOURNALISTS IN
NORTH AMERICA, EUROPE AND AFRICA, AND INVITED THEM TO BLOG AND LIVE-TWEET THE CLIO AWARDS
IDENTIFIED AN OPPORTUNITY TO BROADEN SAATCHI WELLNESS’ “WELLNESS” PORTFOLIO, AND BUILT A RELATIONSHIP WITH THE
CEO OF A SOCIALLY-CONSCIOUS CONDOM STARTUP, EVENTUALLY BRINGING THE STARTUP ON AS A PRO BONO CLIENT
BUILT RELATIONSHIPS WITH KEY STAKEHOLDERS AT THE ACE HOTEL NYC, AND DEVELOPED A
PARTNERSHIP BETWEEN L. AND THE ACE
FOUNDED THE SOCIAL INNOVATORS SUPPER, A PRIVATE COMMUNITY OF SOCIAL ENTREPRENEURS
AND DO-GOODERS WHO MEET ONCE A MONTH IN A DINNER PARTY SETTING
HOW I CAN HELP YOUR COMPANY
• Conduct prospect research, including a social media analysis, that gathers insights on how to motivate prospects to take action
• Build B2B and B2C sales pipelines through community development
• Turn consumer insights into actionable marketing strategies and tactics
• Plan and produce virtual and IRL events
• Humanize brands through social media tools and face-to-face networking
WHAT IT’S LIKE TO WORK WITH ME
Ryan was responsible for implementing the CLIO Awards' initial foray into the Social Media spectrum. We were able to go from zero to warp speed with his assistance, gaining followers at an impressive rate. He was able to quickly learn who our target audience was and connect with them on an equal footing in no time at all. More surprisingly, when attending our events, he was able to network with top people in the advertising industry with an amazing sense of ease, something I have continued to watch him do to this day. His ability to network with people from all levels and backgrounds because of his vast knowledge-base is probably what still impresses me most.
- Bill Clancy, Global Ambassador Program Manager & Entries Manager at CLIO Awards
Ryan Drumwright is a dream to work with. He has a preternatural talent when it comes to connecting with people, and is terrific in terms of strategic thinking and using social media. He is also the hardest worker I've ever seen. Smart and endlessly energetic, he is one special guy!
- Barbara Lippert, Editor-at-Large at MediaPost
In today's fast-paced world of social media, the ability to gather data from the marketplace and analyze it quickly can make all the difference in how your brand is perceived and ultimately affect the bottom line. Ryan has uncanny ability to collect and analyze data from a myriad of sources and the intelligence to recommend a course of action that can make a brand shine.
- Karl Vontz, Director of Events at CLIO Awards
LET’S CHATRyan Drumwright
Email: [email protected]: 803.417.8690Website: www.ryandrumwright.com Twitter : @Ryan_DrumwrightLinkedIn: www.linkedin.com/in/ryandrumwrightFacebook: www.Facebook.com/ryan.drumwright