results oriented social media summit - alyssa gardina
DESCRIPTION
TRANSCRIPT
Solving the Integration EquationBig Agency Facebook & Twitter Tips, Tools, & Best Practices
PART ONE
GETTING TO KNOW YOU
FIRST…A SHOW OF HANDS• Agency?• Consultant?• Corporate?• Small business owner?• Freelancer?• Superhero?
WHAT WE’LL COVER
• Facebook and Twitter basics
• Social networks overview
• Trade & Save case study
• 5 big takeaways to make you a social superhero
+
+
PART TWO
INTEGRATION IN ACTION
The problem:
Dynamic content
Variety of channels
Engaging with influencers
Mix of messaging
The solution:
Influencer Ambushes Geek Beat LIVE
Tongal Videos
Influencer Ambushes
THE RESULTSMore than 20 million social media impressions
More than $3 million in retail trade-in value
3x the use of the Trade & Save app versus prior month.
82K devices traded in – 2.5x the average monthly device trade-ins
KEY LEARNINGS• Video is a great way to tell
a story
• Get to know your influencers
• Set your goals based on the data you have
• Integrate, integrate, integrate:
• Across departments
• Among agencies
• With other promotions
• Everywhere you can!
TOOLS WE USED:
Posting Content• Spredfast• Hootsuite• Google+• Pinerly• Ustream
Listening/Measuring• Radian6• SM2• Tweetreach• Platform analytics
(YouTube,Facebook)
PART THREE
MAKE IT WORK FOR YOU
GET LAUNCHED
If you’re just getting started or need a kick start on Twitter or Facebook, tie into an event or larger promotion, e.g.:
• Conferences (like this one!)
• Product launches
• Tweet chats
• Relevant hashtags
1
Not this.
GET HELPTools are a dime a dozen, but you want to know how to pick the right one? Ask this question: “does this tool help us achieve our goals?”
• Bonus: what not to ask:
• Does Mashable like it?
• Does <insert social media powerhouse> use it?
• Will it make me look cooler at tonight’s happy hour?
2
Publishing
Tools I’ve used:Monitoring/Measurement
GET AMPLIFIED
Work with influencers to amplify your message and get your content in front of new audiences.
Some tips:
• Stay on target!
• Be transparent
• Provide something awesome
3
GET CONTENTThe day you link your Twitter and Facebook posts together is a very sad day. Save yourself by building out a content calendar with:
• Cultural holidays
• Special promotions
• Content campaigns
4
GET MEASURED
Map out what you want to achieve before you start your campaign. What are you trying to achieve?
• Grow your base
• Increase engagement
• Drive site or store traffic
• Impact sales
5