remintrex e-mail retargeting [en] + case studies
TRANSCRIPT
CRM Works not only for Known Website VisitorsUse Remintrex ReTargeting solutions to convert lost visitors into new customers
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Spec
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Sign
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ffer!
Signup!
Signup!
Example: E-mail ReTargeting!
!!!!
!!
USER SIGNS UP FOR SWEEPSTAKE• Name and surname• E-mail address• Permission for E-mail marketing• Double Opt In
TOUCHPOINT PARTNER*• Places ID-cookie from
Remintrex
TOUCHPOINT PARTNER*
USER
!!!! REMINTREX CHECKS
• Permission for Remintrex ReTargeting• ... and gets user data
ECOMMERCE PARTNER
ECOMMERCE PARTNER SENDS• Cookie IDs• Information about visited product sites• Stop code (Remintrex Opt Out)
!!!
USER• Visits online store• Checks product details
How Remintrex Works
REMINTREX SENDS• ReTargeting
message
Reach out to Lost Visitors in 30 Countries
* Technical Reach, 31.05.2015, more than 150 mio cookies worldwide.
Rea
ch!
Country!
Country Max. ReachNew Zealand 38,89%Belgium 28,49%Finland 22,83%Poland 20,51%Singapore 18,35%Australia 17,53%Sweden 16,49%Denmark 16,23%Germany 16,06%Norway 14,87%Italy 13,96%Netherlands 13,22%Malaysia 10,26%France 8,94%Taiwan 5,62%Virgin Islands 5,61%UK 5,23%Indonesia 4,52%Brasil 4,30%Spain 4,12%Philippines 4,08%Russia 1,89%South Africa 1,05%USA 0,92%India 0,45%China 0,15%South Korea 0,12%Thailand 0,09%Portugal 0,02%Argentinia 0,01%
0%!
5%!
10%!
15%!
20%!
25%!
30%!
35%!
40%!
New
!Zealand
!Be
lgium!
Finland!
Poland
!Singapore!
Australia!
Swed
en!
Denm
ark!
Germ
any!
Norway!
Italy!
Nethe
rland
s!Malaysia
!France!
Taiwan!
Virgin!Island
s!UK!
Indo
nesia
!Brasil!
Spain!
Philipp
ines!
Russia!
South!Africa!
USA
!India!
China!
South!Ko
rea!
Thailand
!Po
rtugal!
ArgenN
nia!
Pricing- Performance-based (CPM, CPC, CPL, CPA, CPI)
- Tracking and billing through your affiliate network
E-mail ReTargetingCustomer triggered, personalised mailings
Marketing Automation:• Unique, personalised
mailings
• Use of existing product feeds
• Automate mailing schedules and content plans
• Demand Response Marketing ! Demand Generation Marketing
E-Mail RetargetingEnjoy an Outstanding Performance
Source: Remintrex study conducted on Jan-May, 2015.!
Company: Tele2 Vertical: Telecommunication(05-2015)
" Reach Rate: 5%" Opening Rate: 26,7%" CTR: 6,3%
E-Mail Retargeting – Case Study
Company: 3suisses.be Vertical: Fashion Retail(01-2015)
" Reach Rate: 9%" Opening Rate: 41%" CTR: 9,7%
E-Mail Retargeting – Case Study
Company: Groupon.beVertical: Coupons (04-2015)
" Reach Rate: 8,9%" Opening Rate: 40,9%" CTR: 6,4%
E-Mail Retargeting – Case Study
Company: Smava.com Vertical: Finance(06-2015)
" Reach Rate: 7,8%" Opening Rate: 27%" CTR: 9,6%
E-Mail Retargeting – Case Study
Contact us!
Florian WernerManaging Director
fon: +49 30 600 317-44 mob: +49 176 209 58 113mail: [email protected]
Chiara PolacchiniBusiness Development Manager
fon: +49 30 600 317-47 mail: [email protected]
Would you like to know more about Remintrex ReTargeting services?