release o2mc emerce eday 160910 slideshare eng
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Copyright O2mc® 2010
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O2mc is:• Selflearning and factbased• Multichannel performer• ‘Cloud Based’ development platform• Creation & dynamic optimalisation
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• Spend every €/$/₤ as efficient as possible• attract as many relevant visitors as possible• Spend your time more efficiently • Act based on data, not gut feeling.
With O2mc you will…
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Copyright O2mc® 2010
In God data we trust
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• Landscape for advertisers is not
transparant.
• Large amounts of data
• Calculation and execution
performed by different systems.
Situation
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• Multichannel module processing
mutliple datasources
• Considering external factors
• Realtime execution of marketing
campaigns
Solution
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Copyright O2mc® 2010
Callcenter
Web E-mail Tele Directmail
Store/branch
e
Kiosk/ATM
Field
Channels
Business Intelligence
ERP CRM BILLING SCM
Operational Systems
Data WarehouseRules
ManagementAnalytic
Development
Decision AnalyticsDecision Service
Decision request Decisio
n
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Take the anal out of analysis
Copyright O2mc® 2010
Turn data into realtime action
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“When exposed to both paid search and display ads, consumers were found to be nearly twice as likely to make an online purchase on a retailer's site, which is greater then the sum of each ad tactic's individual effects.” (Comscore, Sept 2009)
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Case Replace Direct (Create)
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Situation Replace Direct• 500,000 products, electronics related• Search campagne managed by search agency
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Goals Replace Direct• Longtail advertising with Google Adwords• Spend less time in managing Adwords• Dynamic Adwords campaigns management based on stock
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Demands Replace Direct• Up to date:Stock, price, delivery time abillity to process realtime• Easy to maintain architecture• Relevance
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Results Replace DirectOn going Manageble processExtremely time saving500 campaigns3.2 million keywords Created within 10 minutes!
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Next @ Replace Direct• Manage European campaigns with O2mc create• Optimize campaigns based on margin goals by O2mc Calc (net ROI driven!)
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Case RelatiePlanet (Calc)
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Situation RelatiePlanet• Manually created campaigns• Conversion measuring by Google AdWords• Impossible to manage by hand (because 35,000 keywords)
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Goals RelatiePlanet• Help singles find a new partner
asap• Controlable campaigns• Gain insights in keyword
achievements• Raise ROI• Spend marketingbudget more
efficiently
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Demands RelatiePlanetfree subscription+ short subscription+ many internal searches+ many profile views= a new relationship in no time
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Results RelatiePlanet +/- 35,000 keywords
Savings 71%
Net Search revenue +25%
ROI +389%
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• a landscape without transparacy
• Large amounts of data
• Numerous systems to perform
decisions
Once more, there was...
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• we have a multichannel module able to process multiple data sources at once• we can take external factors in account• we can process marketing activities realtime
And now...
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Under the hood…
• Developed and tested on
enormous amounts of data
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Under the hood…
• Create:
• 26,000 keywords in 1 second
• 10,385 ads in that same 1
second
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Under the hood…
• Calc:
• 3,000,000 keywords individually
mathematically optimized in
1 second!
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Under the hood…•Developed and tested on enormous amounts of data• endless expandable (development platform)• Intelligent optimizing algorithms
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Thank you!
Contact:
Bob Nieme –
Bertwin Menninga –