redesign on a dime
DESCRIPTION
TRANSCRIPT
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Workshop Outline!• Defining your goals. !• Our personal stories.!
• Money-saving tips. !
• Questions and answers.!
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Reasons to Redesign!1) To improve aesthetics.!
2) To help readers navigate your publication.
3) To update the look.
4) To take advantage of new technology.!
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Time to Redesign!
• Skillset is developed.!
• Design is NOT doing justice to the editorial.!
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Otherʼs Assessment!• “Too gray”!
• “Too cluttered”!
• “Too hard to read”!
• “Too piecey”!
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Otherʼs Assessment!
• “Too gray”!
• “Too cluttered”!
• “Too hard to read”!
• “Too piecey”!
Not gonna happen!!
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Now What? Now Who?!
• To improve aesthetics.!
• To improve navigatability.!
• To modernize.!
• To use direct-to-plate.!
Something STILL needs to be done!!
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Here we go…!
1) Critically analyze current publication and determine what has to go or simply be addressed.!
5 Steps to a New Design:!
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Here we go…!
A) Fonts!No more Korinna!!
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Here we go…!
B) Table of Contents
Page!• Little to lure reader!
• Stories lumped together!
• Poor-quality graphics!
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Here we go…!
C) Column Headers !
• Inconsistent styles and sizes!
• Poor-quality graphics!
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Here we go…!
D) All Justified!
E) Small, Square Pictures!
Think outside the box!!
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Here we go…!
F) No End Marks!
G) Text-Heavy Copy!
H) Heavy Rules!
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Here we go…!
2) Take into account special considerations.!
5 Steps to a New Design:!
KEEPERS: Branding heritage, Masthead/cover!
CONSIDERATIONS: Uniqueness of columns, !! Partial-page ads!
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Here we go…!
3) Build a folder to generate ideas.!
5 Steps to a New Design:!
Clip and flag examples of what you like!
AND what you donʼt like!!
Fodder: Other ag and non-ag publications!
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Here we go…!
4) Make your choices.!
5 Steps to a New Design:!
A) Fonts
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Here we go…!5 Steps to a
New Design:!
B) Table of Contents Page!
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Here we go…!5 Steps to a New Design:!
C) Columns • Common artwork!
• Resource info!• Uniform look!
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Here we go…!5 Steps to a
New Design:!
D) Alignment • Justified body type!
• Ragged right sidebars!
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Here we go…!5 Steps to a
New Design:!
E) Photos • More photos!
• Bigger photos!• Various shapes!
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Here we go…!5 Steps to a New Design:!
F) End marks • Signals the end!
• Complements other artwork!
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Here we go…!5 Steps to a
New Design:!
G) Break-up the Copy
• Larger pictures!
• Blow quotes!
• Bulleted lists!
• Tables!
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Here we go…!5 Steps to a
New Design:!
H) Rules • 1 point vs. 2 or 3!
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Here we go…!5 Steps to a
New Design:!
I) Masthead/Cover Good to go!!
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Here we go…!5 Steps to a
New Design:!
J) Partial-page ads Scoot to the bottom
and left.!
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Here we go…!5 Steps to a New Design:!
4) Evaluate. Revise.!
Wait. Repeat.!
5) Launch and enjoy!!
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Pros and Cons!
PROS! CONS!• You know your pub best.!• You set your own timeline.!• Itʼs rewarding. !
• No one to collaborate with.!• Time investment.!
Redesign – Doing it yourself!
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Money-Saving Tips!
• DONʼT skip the goal-setting step.!
• DONʼT feel compelled to do it all yourself. !
• DO it right the first time.!