design on a dime powerpoint presentation
DESCRIPTION
Here's the powerpoint presentation from Qwirk's first "Design on a Dime" event: how to brand your business on a budget.TRANSCRIPT
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Design on a dime
How to get a solid brand with limited cash
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Plan the foundation
• Business positioning• Strategy and creative brief for branding• Why? Because the outcome of these exercises
should drive EVERYTHING you create and your customers are exposed to.
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Positioning
A Positioning Strategy Must Answer This Question: Why would I buy from you?By John JantschAnswering the question above is the greatest marketing challenge facing the small business. Why would I buy from you is what your clients and potential clients constantly ask themselves when considering a purchase. Of course what they are really asking is "what's in it for me”http://www.ducttapemarketing.com/positioning_strategy.htm
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Positioning• Positioning: the battle for your mindBy Al Ries, Jack Trout
It’s 1984 and you’ve invented a new computer.
You don’t even try to knock IBM from its position as a leader in computers for business people.
Instead, you reposition the IBM PC as the square, boring, and hard-to-use computer for people who like accounting.
In contrast, you position your invention as an easy-to-use computer for people who want to have fun.
Say hello to Macintosh.
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Positioning
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Positioning becomes branding
National exampleTACO BELL
Think outside the bun.
Local example2 BY 2012
Live and let ride.
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Creative brief and brand strategy
• The creative brief – begin with the end in mind– http://www.fireinspiration.com/portfolio/success/
logo-creative-brief/
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Get a good logo
• www.logoworks.com• www.logodesignguru.com• www.logomojo.com• www.99designs.com
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Good design and common pitfalls
• Make my logo bigger• I love gradients: print vs. web applications• Arial (this is not a print font)• Resist the Frankenstein approach to revisions
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Define and produce collateral
• Identity packages• Marketing components and sales collateral
(how will you market and sell?)• www.crowdspring.com• www.99lines.com• http://www.guru.com/
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Define and produce collateral
• www.moo.com• www.vistaprint.com• www.psprint.com• www.48hourprint.com
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Build a web presence
• Know what’s out there– Search Google– Domains (Domai.nr)– Usernames (KnowEm.com)
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Master your domain
• Website/Blog– Easy to find– Easy to navigate– Easy to maintain
• Tools– CMS: Drupal, Joomla, WordPress (All free)– Hosting: Rackspace, GoDaddy
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Get listed
• Directories– Google, Bing, Yahoo!– www.yelp.com– Local listings: Dispatch BizList– www.getlisted.org– Local social networks: Foursquare.com
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Leverage social media
• Start by listening– www.google.com/alerts– search.twitter.com – Check Facebook
• Find your audience– www.flowtown.com– Gmail
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Be worth talking about.
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Leverage social media
• Build a presence– Facebook, LinkedIn, Twitter (if relevant)
• Use multimedia– Photos: Flickr.com, Picasa.com– Video: YouTube, Vimeo (Try Pixability)
• Stay on top of the conversation– Postling.com, HootSuite.com, Tweetdeck
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picasaweb.google.com/lh/photo/NGZuCZ3r96c1HG7EFL0drQ
“80% of success is showing up.”
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Just dive in.
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Text my30to 88000.