RECRUITING

INSIGHTS…

RECRUITING YOUNGER MEMBERS – Millennials

Patrick M. Maloney , PSDMembership & Programs Consultant

Supreme Council - 2017 - 2018

Understanding Millennials…

• Typically struggle with Identity and are transient;

• Grew up without defined Religious practices & in a fluid family structure;

• Mindset is based on intuition & experience – before theory;

• Can spot a fake a mile away;

Who are the Millennials?

• Age gap is between 18 years and 34 years old.

• There are two groups of Millennials:

• Leading group ages 26 – 31;

• Trailing group ages 14 – 25;

• Group differences appear to be how they have matured with their life experiences.

Understanding Millennials…

• Belonging happens first – then conforming behaviors before changing beliefs;

• Mindset is based on intuition & experience – before theory;

• Millennials are Philanthropic in many different ways;

Understanding Millennials…

• Traditional Membership models are meaningless to them;

• Long for authentic leadership that welcomes their ideas & contributions;

• Desire Mentorship and interaction with the older generations;

• 39% say they can find God elsewhere;

• 35% say church is not personally relevant to them;

• 31% say church is boring;

• 20% say God is missing from church;

• 8% say church is out of date;

Some Data on Millennials who say Church is not Important…

• Generally they mistrust institutions;

• They believe that Faith is not compatible with Science;

• They believe that church is morally rigid & too political;

• There is a problem of evil in the world;

Other comments about Millennials who say Church is not Important…

THOUGHTS ON

• Connections to causes and people that they care about;

• A welcoming Community that welcomes & values them as they are and their ideas;

• Mixing in with Leaders and members that are living authentic lives.

ATTRACTING MILLENNIALS….

THOUGHTS ON

• Opportunities to contribute to the

community in meaningful ways;

• A Spiritual message that is

relevant to their lives;

• Intergenerational & authentic

relationships with those willing to

mentor & discipline them.

ENGAGING MILLENIALS….

THOUGHTS ON

• Giving a sense of involvement, support & affirmation though tangible and faith based practices;

• Activities & community engagement appropriate for their life stage;

• Deepening of their Faith in the context of community through relationships, small groups & discipline .

SUSTAINING MILLENIALS….

“ Yes. This is HUGE! Let me

explain!”

“ You keep mentioning

Intergenerational relationships?”

WHY THESE ARE

IMPORTANT

WHY THESE ARE

IMPORTANT

Young adults who continue involvement with the church beyond their teens are twice as likely as those that don’t have a personal relationship with an older adult in their faith community (60% vs 31%);

Young adults are as likely to have an older mentor other than their pastor or youth minister (28% vs 11%);

7 out of 10 millennials who have dropped out of church did not have a close relationship with an older adult.

What else should I

consider?We have mentioned

that Spirituality is important.

Purpose of the initiative is to:

• Strengthen our Catholic Parishes

• Support our Families - Families are Building

Blocks of the Parish

• Provide Fraternity & Spiritual/Social Development

of Catholic Men in Councils and Parishes

Contents for Kiosk:

• The Gift of Fatherhood

• Lord Teach us to Pray

• Prayer Time

• A Letter ot Families

• The Good Life – God’s Way

• Family in the Modern World

• Scriptural Rosary for the Family

• Family Fully Alive

• Into the Breach

• Becoming a Real Man of God

• Mary Mother of God

• Saint Benedict for Busy Parents

• St Joseph Our Father in Faith

• God’s Plan for Love and Marriage

• Faith – Questions and Answers

• The Gift of Fatherhood

“ Absolutely! Let me

explain!”

“ Are there any other benefits that might be of interest

to younger members”

Did You Know? Do Young Families Know?

• Some Family Fraternal Benefits

– KC’s pay $1,500 for child who dies before age of 61

days; KC’s pay $750 for a child that is still born 20

weeks after conception; KC’s guarantee issue insurance

up to $5,000 under age 18;

• Orphan Benefits - Monthly Allotment for

Orphans of eligible families; up to $7,000College

Scholarships available;

• Accidental Death coverage; Family eligible for

other benefits, scholarships, etc;

Strengthen our Catholic Parishes

THOUGHTS ON

There are at least 3 Things

that Councils should think

about in growing

Membership – especially

with Young Men and Young

Fathers….

1 - 2 - 3

1.

• Soft entry Points of Invitation are

critical;

• Personal initiation into a project for

getting the experience & ministry of

the KC’s - a must (i.e., project, social

event or prayer);

• Wait-Wait-Wait on the F100 until after

the 2nd or 3rd attending event;

• Soft encounters build trust & help

establish relationships while building

deeper conversion;

2.• Go “Narrow & Deep” not “Wide and

Shallow” – meaning general

announcements, group invitations or

ads do not attract or work;

• “Narrow & Deep” means focus on 1

or 2 Individuals to speak to, or

evangelize with; Once they see the

value, they will become your best

evangelizers/recruiters;

• Outsiders observing the change with

these 1 or 2 individuals will be

attracted to this same benefit;

3.• Be visible & share the work that you

do & the council does!;

• Do not be parochial in sharing what

the KC’s do – consider District, State

& International accomplishments;

• Be an example of a Witness to Christ;

• Be Authentic & Be welcoming;

• Share the works that you do with

others;

• Be visible in all that you do;

Other

Thoughts on

recruiting

Younger

Members?

THANK YOU