recruiting and retaining millennials-multiple generations in the workplace

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Recruiting and Retaining Millennials Multi-Generations in the Workplace May 2014

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Age and generational differences are another aspect of workplace diversity that has been getting a lot of attention as Millennials enter the workforce. We highlight how to recruit, retain, motivate and lead four distinct generations.

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Page 1: Recruiting and Retaining Millennials-Multiple Generations in the workplace

Recruiting and Retaining MillennialsMulti-Generations in the Workplace

May 2014

Page 2: Recruiting and Retaining Millennials-Multiple Generations in the workplace

About Your Facilitators

Angie Salmon, SVP – EFL Associates

- Completed over 100 search engagements

- Leads Board of Directors and Nonprofit Practice

- “X-Y Cusper” and volleyball player

Wayne Larson, CBIZ Marketing Coordinator

- Former recruitment coordinator for KU School of

Journalism

- Listener, communicator, content creator, manager

- “Grinding” – Work, not dancing

[email protected] 913.234.1791 @larsonwayne

[email protected] 913.234.1576 @SalmonSearch

Page 3: Recruiting and Retaining Millennials-Multiple Generations in the workplace

Generations – Our Definitions

Generations Born Age

Traditionalists 1930-1945 69-84

Baby Boomers 1946-1964 50-68

Gen X 1965-1976 38-49

Gen Y/Millennials 1977- 37 and younger

Page 4: Recruiting and Retaining Millennials-Multiple Generations in the workplace

Understanding Diversity vs. Stereotyping

Page 5: Recruiting and Retaining Millennials-Multiple Generations in the workplace

Traditionalists (69-84) – Defining Moments

Page 6: Recruiting and Retaining Millennials-Multiple Generations in the workplace

Traditionalists – Performance Clues

Comfortable with delayed gratification

Value formal communication

Hard work, sacrifice

Recognition for great contributions

Utilize the lifetime of wisdom

Ask them (They might not volunteer)

Let them mentor – Gen Y trusts them

Page 7: Recruiting and Retaining Millennials-Multiple Generations in the workplace

Traditionalists – Quiz

A. Being asked to join the company softball team

B. Cash bonus

C. Employee dinner where spouse can attend

D. Discounts for theatre tickets

Page 8: Recruiting and Retaining Millennials-Multiple Generations in the workplace

Baby Boomers (50-68) – Defining Moments

Page 9: Recruiting and Retaining Millennials-Multiple Generations in the workplace

Baby Boomers – Performance Clues

Competitive

Enjoy leading teams

“Work hard, pay your dues”

Measure work effort in hours per week

Want to be recognized for contributions

Prefer phone, personal interaction, meetings

Page 10: Recruiting and Retaining Millennials-Multiple Generations in the workplace

A. Building a legacy

B. Building a stellar career

C. Building a parallel career

D. Building a portable career

Baby Boomers – Quiz

Page 11: Recruiting and Retaining Millennials-Multiple Generations in the workplace

Gen X (38-49) – Defining Moments

Page 12: Recruiting and Retaining Millennials-Multiple Generations in the workplace

Gen X – Performance Clues

Naturally skeptical

Loyal to individuals (not companies)

Training is security

Savvy with technology, media and information

Wants career security rather than job security

Balance now – not late in life

Prefer email, voicemail, direct and immediate

Page 13: Recruiting and Retaining Millennials-Multiple Generations in the workplace

Gen X – Quiz

A. Like their boss to parent them

B. Very independent

C. Strive to be loyal to one company

D. Want to learn new skills for fun

Page 14: Recruiting and Retaining Millennials-Multiple Generations in the workplace

Gen Y/Millennials (<37) – Defining Moments

Page 15: Recruiting and Retaining Millennials-Multiple Generations in the workplace

Gen Y/Millennials – Performance Clues Respect accomplishment vs. authority

Accustomed to praise/feel entitled

Great multi-taskers, team members

Want meaning and good balance

Build parallel careers

Want excitement & challenge

Purpose/mission focused

Technology driven

Page 16: Recruiting and Retaining Millennials-Multiple Generations in the workplace

Perceptions/Advice for Gen Y

Page 17: Recruiting and Retaining Millennials-Multiple Generations in the workplace

Making Sense of the Millennial World

Need for constant feedback

– Others see it: Irritating, bid for attention

– Millennial perspective: Eager to please, efficiency

Confident/Self-Assured

– Others see it: Entitled, unwilling to pay dues

– Millennial perspective: Want meaningful, important work

Disliking rigid work schedules

– Others see it: Lazy, won’t “put in the time”

– Millennial perspective: Work can be done anywhere, will work

tirelessly for something exciting

Page 18: Recruiting and Retaining Millennials-Multiple Generations in the workplace

Recruiting & Retaining

Millennials

Page 19: Recruiting and Retaining Millennials-Multiple Generations in the workplace

Hot Buttons for Millennial Job Seekers

Employer fits lifestyle, personality and priorities

Fun

ChallengeEntrepreneurship

OpportunityCreativity

Ethics

LifestyleDiversity

Technology

Mission

Page 20: Recruiting and Retaining Millennials-Multiple Generations in the workplace

The Millennial Job Search – Tactics

Make it personal

Instant gratification

Entertaining

Authentic

StraightforwardY-Size your website

Clearly set expectations

Offer more than money

Compensation packageExplain career paths

Detail specific projects

Page 21: Recruiting and Retaining Millennials-Multiple Generations in the workplace

The Millennial Job Search – Tactics

Page 22: Recruiting and Retaining Millennials-Multiple Generations in the workplace

Millennial Retention Strategies Week One is All-Important

Create Customized Career Maps – Be Specific

Model the Way – Reward Performance

Create Challenges and Milestones

Promote Collaboration

Communicate & Provide Feedback - OFTEN

Transparency & Access to Leaders

Understand Motivations

Talent Management Reviews

Page 23: Recruiting and Retaining Millennials-Multiple Generations in the workplace

Providing Feedback

Generations may have different expectations

– Traditionalists: No news is good news

– Boomers: Once a year, with lots of documentation

– Gen X: Sorry to interrupt, but how am I doing?

– Millennials: Feedback whenever I want it…at the push of a button

Be specific and timely

Address performance issue, not intergenerational differences

Page 24: Recruiting and Retaining Millennials-Multiple Generations in the workplace

Get Feedback to Provide Feedback

Talk with direct reports about their preference

– Formal vs. frank

– Verbal vs. written

– Email vs. memo

– On the spot vs. set a meeting

Page 25: Recruiting and Retaining Millennials-Multiple Generations in the workplace

Millennial Retention Strategies Understand Retention Data

– Departure trends for high performers

– Conduct an in-person exit interview

Create Emotional Connection

– Highlight internal promotions

– Defer incentives

– Give more than money

– Stretch projects

– Creative scheduling

Page 26: Recruiting and Retaining Millennials-Multiple Generations in the workplace

Millennial “Clashpoints” & Scenarios

Parallel Careers/Freelancing

Professionalism

Advancement

Flextime/Telecommuting

Inclusion

Rewards

Measuring results vs. Time

Personal Technology

Page 27: Recruiting and Retaining Millennials-Multiple Generations in the workplace

Management Techniques for All Generations

Avoid judgment/assumptions

Treat associates as you do your members

Think “skills” not age

Build on strengths diverse groups provide

Ask and listen, be flexible

Set clear expectations and be specific

Page 28: Recruiting and Retaining Millennials-Multiple Generations in the workplace

Generational Similarities Challenging, meaningful work

Opportunities for learning

Development and advancement

Successful integration of work/personal life

Fair treatment

Competitive compensation

Want leaders who are:

– Accessible, leads by example

– Acts as a coach, holds people accountable

Page 29: Recruiting and Retaining Millennials-Multiple Generations in the workplace

Come Together

Page 30: Recruiting and Retaining Millennials-Multiple Generations in the workplace

Online Sources“Managing Tomorrow’s People: The Future of Work to 2020,” and “Millenials at Work: Reshaping the Workplace,” by Michael Rendell, Sandy Pepper, Karen Vander Linde, Leyla Yildririm, et. al. PriceWaterhouseCoopers“Millennials facing unique workplace challenges,” by Lexy Gross, USA Today, September 24, 2013.“Money no longer the motivator for Gen X and Gen Y?” by Ray Williams, Wired for Success-Psychology Today, August 1, 2010.“Study Reveals Surprising Facts About Millennials In The Workplace,” by Shama Kabani, Forbes.com, December 5, 2013.“What Millennials Want In The Workplace (And Why You Should Start Giving It To Them,” by Rob Asghar, Forbes.com, January 13, 2014.“The Beat (Up) Generation,” by Abby Ellin, Psychology Today, March 11, 2014.

Sources & Works CitedBooksY-Size Your Business: How Gen Y Employees Can Save You Money and Grow Your Business by Jason Ryan Dorsey (2009)When Generations Collide: Who They Are. Why They Clash. How to Solve the Generational Puzzle at Work by Lynne C. Lancaster and David Skillman (2003)

Presentations“Managing Generational Differences” CBIZ Supervisory Training, 2011.

Online Sources“11 Tips for Managing Millennials,” by Susan Heathfield, About.com.“Gen Y Job Seekers: How They’re Different from Gen X and Baby Boomers,” by Dan Schawbel, TIME.com, September 24, 2012.“How Millennials are Transforming Careers and the Workplace,” by Ray Williams, Wired for Success – Psychology Today, September 16, 2013.“How the Millennial Generation Will Change the Workplace,” by Ray Williams, Wired for Success-Psychology Today, March 19, 2014.