Realtime Marketing

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Post on 24-May-2015

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The Pace of technology and Today's customers demands Real time marketing, because the current marketing is driven by processes - leading to creation of silos. The need of the hour is customer centric marketing that is fast, decisive, engaging and providing great customer experience in real time. Plumb5 from Decisive Analytical Solutions is a robust real time marketing platform that helps companies to generate more online customers at low acquisition costs. Plumb5 is a unique real time web analytics, personalization and engagement Platform that provides end to end customer centric, online marketing solutions in real time. It helps enterprises, especially e-commerce and retail companies to enhance Conversion rates, ARPU, Campaign ROIs and customer experience while facilitating reduction in customer acquisition, marketing and resource management costs. Today, Plumb 5 is the only platform that provides integration across all customer touch points while acting as a platform to personalize, interact and engage with audience in real time. Because the robust platform of Plumb5 provides Real Time Analytics, Real Time Content Optimization, Real Time Personalization, Real Time Customer Engagement, Campaign Management & Marketing Automation, Customer Loyalty and Social CRM features in one platform to deliver seamless Customer experience and conversions. Built on the solid foundations of real time analytics, the platform provides rule based automation, to enable real time segmentation, behavioural scoring, social media trending to understand user intentions and behaviour to provide a unique 360 degree view of every customer which helps in accurately predicting real time customer value (CLV) through tagging mechanisms across customer touch points to effectively cross-sell and up-sell products.

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<ul><li> 1. Can enable you to talk to your customer, when he is onlineMost analytics give you 8 48 hr old statistics after theevent has occurred in your website. By the time you dosomething about it; the visitor is long gone.</li></ul> <p> 2. Can fetch custom information in real timebased on searchProspects come to your website for a specific purpose Just like one walks into a departmental store - if he/she doesnt find anything interesting they just walk off until ... there is an interaction by asalesman in real time 3. Can increase the potential to convertonline window shoppersProspects come to your website for a specific purpose , needs andwants some have immediate needs &amp; wants. If one cant identify them, one cant exploit the opportunity as well. 4. Can ensure agility in customer support andengagement Visitors will always have more choices and they will go to yourcompetitors if you are not fast enough to know the needs ofthe customers 5. Can define a personalized customer experienceVisitors have lots of choices they will buy the product only from those whowill give them a great customer experienceGreat customer experience comes with personalization and personalizationcomes with knowing the immediate needs and wants of visitors 6. Listening to customers across channels Website AnalyticsCampaignInsights Management Targeting Engagement 7. Understanding the depth of their interaction AWARENESS KNOWLEDGE INTENTSELECTION SATISFACTIONADVOCATELOYAL 8. Unifying all interaction data for each customer 9. TO MAKE REAL-TIME MARKETINGTO ITS OPTIMAL LEVEL 10. we built Plumb5 is a real-time marketing framework ,that tagsvisitors at all interaction touch points and unifies data for more accurate actionable insights 11. Plumb5 Listening Network 12. Dashboard Screens for reference 13. Unified Customer Profile in Real-time 14. Prescriptive Dashboard in Real-time 15. Advantages with plumb5 NONO DATANO ITINTEGRATIONREDUNDANCY INVESTMENTSREQUIRED Its real-timeIts On-Demand Its Plug &amp; Play NONO DATAUNIFIEDCOMPLEXITYSILOS DASHBOARDS Its on an unified Across Systems and atIts configurablesystem every node</p>