beyond realtime marketing: become a realtime brand. -- chris lindland, betabrand

18
OUR MOTTO: AN EVIL MULTINATIONAL CORPORATION HAS TO START SOMEWHERE. FOR NOW: PANTS!

Upload: the-realtime-report-realtime-marketing-lab-rltm

Post on 22-Jan-2015

247 views

Category:

Business


1 download

DESCRIPTION

presentation by closing keynote speaker Chris Lindland of Betabrand at #RLTM Realtime Marketing Lab, October 14, 2013 at The Altman Building, NYC.

TRANSCRIPT

Page 1: Beyond Realtime Marketing: Become A Realtime Brand. -- Chris Lindland, Betabrand

OUR MOTTO: AN EVIL MULTINATIONALCORPORATION HAS TOSTART SOMEWHERE.FOR NOW: PANTS!

Page 2: Beyond Realtime Marketing: Become A Realtime Brand. -- Chris Lindland, Betabrand

OUR MOTTO: AN EVIL MULTINATIONALCORPORATION HAS TOSTART SOMEWHERE.FOR NOW: PANTS!

Page 3: Beyond Realtime Marketing: Become A Realtime Brand. -- Chris Lindland, Betabrand

CORDAROUNDS &

THE CROTCHHEAT INDEX

Page 4: Beyond Realtime Marketing: Become A Realtime Brand. -- Chris Lindland, Betabrand

* Cordarounds horizontal wales reduce inner-thigh friction, lowering your crotch heat index (CHI) by an astonishing 12%!

CORDAROUNDSDRASTICALLYLOWER YOURCROTCH HEAT INDEX.

Page 5: Beyond Realtime Marketing: Become A Realtime Brand. -- Chris Lindland, Betabrand

99% FICTION1% FASHION

Creating Conversational Clothing

Page 6: Beyond Realtime Marketing: Become A Realtime Brand. -- Chris Lindland, Betabrand

FASHION FW:DESIGN

Page 7: Beyond Realtime Marketing: Become A Realtime Brand. -- Chris Lindland, Betabrand
Page 8: Beyond Realtime Marketing: Become A Realtime Brand. -- Chris Lindland, Betabrand

FACT!VAGISOFTIS THE 2ND SOFTESTTHING IN THE UNIVERSE

Page 9: Beyond Realtime Marketing: Become A Realtime Brand. -- Chris Lindland, Betabrand

TURNS OUT BIKERS ARE BLOGGERS, AND VICE VERSA.

200K+ Google Results

Page 10: Beyond Realtime Marketing: Become A Realtime Brand. -- Chris Lindland, Betabrand

THEPRESSLIKES TOREAD TOO.

Page 11: Beyond Realtime Marketing: Become A Realtime Brand. -- Chris Lindland, Betabrand

DRESS PANT SWEATPANTS:TAILORED FOR TWEETS

Hate + Love = Traffic

Page 12: Beyond Realtime Marketing: Become A Realtime Brand. -- Chris Lindland, Betabrand

SOCK INSURANCE:AT LAST, SOCK INSURANCE!

Industry news!

Page 13: Beyond Realtime Marketing: Become A Realtime Brand. -- Chris Lindland, Betabrand

EXECUTIVE HOODIES:NEWS JACKING

Fashion as breaking news

Page 14: Beyond Realtime Marketing: Become A Realtime Brand. -- Chris Lindland, Betabrand

NEW IDEAS NON-STOP

Fashion week is every week.

Page 15: Beyond Realtime Marketing: Become A Realtime Brand. -- Chris Lindland, Betabrand

MODEL CITIZEN

Page 16: Beyond Realtime Marketing: Become A Realtime Brand. -- Chris Lindland, Betabrand

AT LAST…

IT’S FASHIONABLE TO BE DRUNK AND OUT OF FOCUS

IT’S FASHIONABLE TO BE BLURRY AND OVERWEIGHT.

IT’S FASHIONABLE TO LOOK LIKE AN IDIOT.

THANK YOU, INTERNET.

Page 17: Beyond Realtime Marketing: Become A Realtime Brand. -- Chris Lindland, Betabrand

Digital Photos+

Cheap Storage+

Social Networks=

The Infinite Clothing Catalog

Page 18: Beyond Realtime Marketing: Become A Realtime Brand. -- Chris Lindland, Betabrand

THE WEB WILL BUILD A MONSTER THIS HALLOWEEN.

BE THE TIP OF THE SPEAR IN THIS IMPORTANT REALTIME MARKETING EXPERIMENT.

Write [email protected]