real time marketing: the recent past, present & future
DESCRIPTION
Presentation by Intel Corporation, Senior Digital Strategist David Veneski. Dated June 8, 2010.TRANSCRIPT
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Case Study: Real Time ‘Core’ Integration
David Veneski :: Intel Corporation@dveneski
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Intel makes Super Bowl Intel makes Super Bowl comeback…comeback…Advertising
Age
Intel Goes ‘Mad’ as Intel Goes ‘Mad’ as Big-Event TV Big-Event TV
Strategy ContinuesStrategy ContinuesNew York
Times
Intel Makes Oscar DebutIntel Makes Oscar Debut
AllBusiness
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Intel Goes To The Super Bowl“We’re All Nerds Now” – Om Malik
““Hard product to sell; cute way to Hard product to sell; cute way to ‘humanize’ it”‘humanize’ it”
““Just caught the Intel ad I missed Just caught the Intel ad I missed from the Super Bowl. Aww… from the Super Bowl. Aww…
Poor Robot”Poor Robot”
““The Intel ad with the Robot is The Intel ad with the Robot is hilarious”hilarious”
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What Is Your Core Moment?
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Real Time Distribution – Building A Social Platform
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Mobile: Local, Relevant, Immediate
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Thank You!David Veneski
Intel Corporation @dveneski
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