Welcome to the Design Symposium

Emerging Designing

and

The Future Society

Professor Ricardo Gomes

Department of Design and Industry

San Francisco State University

Welcome to the Design Symposium

Tonight’s Agenda 6:30 Refreshments

7:00 Welcoming Remarks

7:10 Speaker Introduction

7:20 Symposium Theme Overview

7:30 Speaker Presentation

8:45 Panelist Discussion

9:15 Conclusion

Welcoming Remarks

Ricardo Gomes | DAI Chair

Mariko Hingston | SFSU Career Center

Kristrun Hjartar | President IDSA Student Chapter

Mike Brady | Vice-President IDSA Student Chapter

Speaker Introduction Prof. Hsiao-Yun Chu | Product Design & Development

Ami Mehta | Hewlett-Packard

Emerging Markets Experiential Architect

Liz Ogbu | Public Architcture

Designer and Project Manager

Joanne Oliver | IDEO

Sustainability Initiatives Coordinator

Eric Bailey | Frog Design

Principle Designer

Stephen Hooper | DesignAfairs

President

Design Symposium Theme Overview

Emerging Designing

and

The Future Society

Professor Ricardo Gomes Department of Design and Industry

San Francisco State University

Decisions Based on an Inclusive +

Sustainable Universal Criteria

Over thirty years ago the artist Richard Hamilton wrote a book entitled, Popular Culture and Personal Responsibility in which he defined an ideal culture as,

“one in which awareness of its condition is universal”

Good design can be achieved by focusing

the efforts of designers to develop products and environments that will be

more inclusive, as opposed to preferential, in enhancing and

facilitating the areas of urban community development.

Design Symposium Questions:

Emerging Design:

1- Can design and designers be catalysts for social change in

emerging societies?

2- How can design, technology and innovation enhance the

"quality of life" in our emerging societies?

3- How do designers find comprehensive and life-improving

solutions to the impact of design in our emerging societies?

4- How do designers effectively integrate into design thinking and

execution process, the concerns for innovation, sustainability, and

authenticity into the quality of design?

Design Symposium Questions:

Emerging Design:

5- How does socio-cultural knowledge of our emerging markets

and societies influence the basis of your work, or what you

"package" for your clients and/or end-user?

6- What instruments, or strategies do you employ to address

the complexity and demand of an increasingly fragmented and

expanding global markets. Emerging markets that are being driven

by the cultural differences, functional and/or emotional expectations

of the consumer in our emerging societies?

Design Symposium Questions:

Images, Cultural Trends & Identity:

7- How are cultural values, influences and identity expressed,

or marketed in design strategy?

8- How do designers respond to specific needs and issues relative

to cultural identity?

9- How can the knowledge of socio-cultural differences and

economies of scale enhance the designers ability to be innovative

and responsible?

Design Symposium Questions:

The Future of Society:

10- What is the role of the designer in the 21st century,

and who will lead design in the 21st century?

11- Can individuals really make a difference? If so, how?

12- How do Designers start, integrate and maintain an inclusive

practice?

Speaker Presentation

Ami Mehta | Hewlett-Packard

Emerging Markets Experiential Architect

Liz Ogbu | Public Architcture

Designer and Project Manager

Joanne Oliver | IDEO

Sustainability Initiatives Coordinator

Eric Bailey | Frog Design

Principle Designer

Stephen Hooper | DesignAfairs

President

Ami Mehta Hewlett Packard, Emerging Markets Experience Architect

As a 12 year HP veteran, Ami has been tasked with delivering on the brand promise in

high-growth emerging countries. Throughout her HP career, Ami has worked in sales,

marketing, product and corporate divisions consistently solving existing problems

innovatively while ensuring the solution shows measurable and sustainable results.

In 2001, Ami received her master’s degree in Learning, Design and Technology from

Stanford University as a Resident Fellow for the

Hewlett-Packard Company. Her master’s project focused on a virtual reality, creative

writing tool to teach 3rd graders how to invent their own unique stories withy the use

of technical learning guides. She is passionate to understand the nature of human learning

and how technology could help create a positive learning environment for children

around the globe.

Liz Ogbu Designer & Project Manager at Public Architecture, a nonprofit architecture

firm located in San Francisco whose mission is to put the resources of architecture in

service of the public interest.

Previously, Liz was a designer at Simon Martin-Vegue Winklestein Morris (SMWM), an

architecture and urban design firm in San Francisco. She has been the recipient of several

traveling fellowships, including the Thomas J. Watson Fellowship. Through these grants, she

has pursued research projects, primarily in Sub-Saharan Africa, examining the

intersections in the socioeconomic and physical spaces of the informal sector. Findings

from this work have been presented at several conferences both in the U.S. and abroad,

and were the subject of her Master's thesis.

Liz has also been involved with many community focused projects and organizations here

in the U.S., including the launch of the Community Design: Now or Never website and its

associated symposium; the Mayors' Institute on City Design; a design outreach program

for local youth in Cambridge and Boston; and an affordable housing developer in the San

Francisco Bay Area. She also served on the planning committee for Structures for

Inclusion 6, which Public Architecture co-hosted in 2006. Liz earned her Bachelor of Arts

in architecture from Wellesley College and Master of Architecture from the Graduate

School of Design at Harvard University.

Joanne Oliver IDEO San Francisco office, Product designer Joanne has a passion for creating stimulating, humanizing experiences around the products she designs. Sustainability and mindfulness for the environment are at the heart of everything she does. At IDEO since 2001, Joanne has worked on a wide range of projects for an eclectic group of clients, including webcams and memory cards, hair and body care products, a range of shoes, mobile phones, a design language for baby care products, a new paradigm in dog food, kitchen faucets, and beverage and packaging design. Her previous work history includes a tenure at a Superyacht design consultancy in London, which gave her an understanding of highly dynamic spaces combined with the use of high tech and traditional materials. She also spent three and a half years at Fisher and Paykel, the southern hemisphere’s largest manufacturer of household appliances and medical equipment, based in New Zealand. Working as an industrial designer for the Laundry division she designed a washer and dryer that are now sold in the US and Australasia. Joanne received a degree in industrial design from Victoria University, Wellington, New Zealand, and a certificate in Yacht design from Unitech, Auckland New Zealand.

Eric Baily Frog Design, Principle Designer Eric Bailey is currently a Principal Designer in the San Francisco office of Frog Design, a strategic-creative consulting firm with offices across the globe. His mission is to envision and create engaging and meaningful experiences that facilitate and improve the human condition. As a part of a multi-disciplinary company, Eric has contributed to the development of digitally integrated solutions for portable entertainment, health management, cardiovascular fitness, and surveillance and access control. On a given day, he might be engaged in design research, ideation, or interaction and visual design. Before joining Frog, Eric spent 7 years as Senior Designer at Arc World Wide (formerly Semaphore Partners). His responsibilities there entailed visual design, interaction design and branding of web-based business solutions for Fortune 500 companies. Eric completed graduate work at Stanford’s Learning, Design and Technology program. The program focused on the development of user-centered technologies, environments and experiences for the purposes of learning. His particular interest was in Media Literacy education for both the classroom and non-traditional learning environments. Subsequently, he taught media literacy as an intern at the San Jose Children’s Discovery Museum. In 1995, Eric earned a BS in Design from the University of Cincinnati. He completed 3 years of professional work designing print, environmental and interactive solutions after and during his undergraduate career.

Stephen Hooper IDSA, DesignAfairs, President Stephen Hooper is president of DesignAfairs USA, managing the US studios of what has grown to be Europe's leading design agency. As president, he oversees DesignAfairs award-winning teams with a focus on creating inspired new brand identities and innovative products that achieve client goals and improve people's lives. Industries range from consumer electronics and automotive interiors, to household products and soft goods, to industrial equipment and medical devices. Before DesignAfairs, Stephen was a design director with Siemens. Stephen believes that inspiring teams with information about people's unspoken needs and aspirations transforms the creative process. Innovation becomes more than just new features and functions; it gains an emotive component. He advocates working across client functional areas to share appropriate technical, socio-cultural, and business knowledge as a means of generating new ideas and maintaining project momentum -- an approach that results in appropriate solutions that fit a client's unique situation while connecting with its customers on multiple levels. Stephen's design work has been recognized with ten patents, as well as numerous awards from BusinessWeek/IDEA, ID Magazine, GOOD Design, iF/Hannover, and other industry organizations. He is a graduate of Western Washington University, where he now serves on the board of directors of the design school. He is an invited speaker on the design process, organizing corporate design teams for effectiveness, and inspiring design by "ransacking your cultural basement."

Abstract FutureMap: Planting the Seeds Today to Ensure the

Fruit-Bearing Trees of Tomorrow As we look to the future, we will see how dramatically different the world

looks from today. We see a more interdependent,

global workforce designing for a more global economy. The largest

consumer groups of tomorrow will be likely be Chinese,

Indian, Brazilian, Russian or South African based on the population growth,

global demand patterns and demographics.

As we are all a witness to this shift, how might we as designers be prepared

for this new, global economy?

How will we participate in a collaborative, constructive and innovative

manner? I will begin to paint a picture of this future landscape and highlight

some ways in which we, as designers, can prepare for the journey into the

future...

Ami Mehta Hewlett Packard, Emerging Markets Experience Architect

Liz Ogbu Public Architecture, Designer & Project Manager

Abstract

The Search for a Relevant Contemporary Design Praxis The city is increasingly defined by a multiplicity of users who bring a growing

complexity to the social, economic, and political dynamics of the

contemporary urban environment. As a designer, I find this to be a fascinating

phenomenon because it shows that there are numerous urban conditions

around the world where people are creating or remaking urban spaces,

revealing new uses and potentialities to the very designers who have been

trained to shape the city. I believe that if architecture wishes to be relevant in

this evolving urbanism, it must confront, adapt, and adjust to these emerging

realities. I will present some projects and conclusions derived from my

research in sub-Saharan Africa as well as touch upon how we can look to

develop a relevant praxis no matter where we are.

Joanne Oliver IDEO, Sustainability Initiative Leader

Abstract Sustainability Initiative Leader The last 2 years have been filled with scientific predictions of a changing world, environments in flux. Rising oil prices have forced companies to re-evaluate their business models, question their energy resources and produce new efficient technologies. If IDEO is an indicator of change, as it so often is, then we are at the beginning of a new era in design. Designers are the people who are going to channel this new awareness and it wont just be through form, color, texture, materials. It will be about having a thorough understanding of the life of a product and how it can nurture and restore communities, and the environment.

Eric Baily Frog Design, Principle Designer

Abstract Change Agent How can technologies inspire human development and actualization? In exploring how theories on learning, emotion and persuasion can shape design methods, designers might give rise to products and experiences that transcend pragmatism and unlock human potential. The designer seeking to improve human experience should take into account the relationships between perception, aspiration, motivation, and visualization and their pivotal role in facilitating personal change.

Stephen Hooper IDS, DesignAfairs, President

Abstract Design As Process As design's role matures and has a greater socio-cultural influence, we start to see the effects within the business culture as well. business schools are now incorporating design methodologies into their curriculum with the goal of introducing business graduates to the idea of innovating within their respective fields. We at DesignAfairs see more and more the need to utilize our skill-sets as a enablers within these corporations to help them achieve their goals of shorter time to market, differentiation from their competitor, reduced development costs and most importantly, to develop product solutions that resonate with their intended markets. In addition, I will add a few slides to the front of this about DesignAfairs that helps create the framework for discussion.

Panelist Discussion

Conclusion

EPSILON PI TAU INITIATION + BANQUET Friday, November 10th | 6:00-10:00pm

Seven Hills Conference Center, SFSU PROGRAM Honoring Dr. Wan-Lee Cheng

Keynote Speaker: Robin Lafever (Lawrence Berkeley Labs, Engineering Division)

Visual Retrospective through the Decades

EPT Student + Faculty Initiation DONATIONS Distinguished Patron $5,000-$10,000

Leadership Circle $500-1,000 GENERAL ADMISSION $45 (RSVP at DAI Office)

Help Us Celebrate 50 Years! One more nights of events!