QUESTIONNAIRE

Sir/Madam

I am currently pursuing my MBA and conducting a research study on the Brand image of the Pepsico products and its competition in the market as a part of my Summer training program. So, kindly cooperate and contribute towards the completion of this research.

Name of the Respondent : ______________________________ Address : ________________________ Phone No. :

________________________ ________________________

Age: __ yrs.

Gender : □ Male □ Female

Education Level : □ Matric □ +2

□ Graduation □ Post-Graduation

1.)How much do you care about your choice between different brands of Cold drinks?

□ Care □ Somewhat care

□ Don’t care

2.)Name the most popular snack brand that comes to your mind?

________________________

3.)Do you think that Frito lay(Lay’s) has a monopoly in the snack market? □ Yes □ No

4.) Identify the brands from their taglines, mentioned below: Aap muskurayenge, bulbule gungunayenge __________ Yeh hai youngistaan , meri jaan _______ Its Dillogical, Sir jee _______

Seedhi baat, no bakwaas. Clear hai _______ Taste the thunder _______

5.)Which brand do the following celebrity endorse:

Akshay kumar _________ Aamir khan _________ Ranbir Kapoor _________ Genelia d’souza __________ Sania Mirza ______

6.)Rate the companies on the basis of their product range on scale of 1to 10 .

a. Pepsi b. Coca-cola _ c. Parle-Agro

7.)Which brand of snack do you prefer the most, rank the answers on the

basis of your preferences ?

a. Lay’s b. Uncle chips _ c. Kurkure d. Cheetos _

8.)Has the Youngistaan concept influenced the youth to go for Pepsi ?

□ Yes □ No

9.)What you want from the company to offer more?

□ Carbonated drinks □ Health Drinks□ Non- carbonated drinks □ Flavored snacks

10.) Which brand delivers their brand promise the most ?

□ Coke □ Pepsi□ Sprite □ Thumbs-up