pepsico india
TRANSCRIPT
PepsiCo India is striding ahead rapidly towards enabling the global vision to be
the world's premier consumer products company focused on convenience foods and
beverages. PepsiCo India seeks to produce healthy financial rewards for investors as it
provide opportunities for growth and enrichment to its employees, business partners
and the communities in which it operates.
PepsiCo Mission
"To be the world's premier consumer products company focused on
convenience foods and beverages. We seek to produce healthy financial rewards to
investors as we provide opportunities for growth and enrichment to our employees, our
business partners and the communities in which we operate. And in everything we do,
we strive for honesty, fairness and integrity."
Corporate Profile
PepsiCo In India
PepsiCo entered India in 1989 and has grown to become one of the country’s
leading food and beverage companies. One of the largest multinational investors in the
country, PepsiCo has established a business which aims to serve the long term dynamic
needs of consumers in India.
PepsiCo India and its partners have invested more than U.S.$1 billion since the
company was established in the country. PepsiCo provides direct and indirect
employment to 1,50,000 people including suppliers and distributors.
PepsiCo nourishes consumers with a range of products from treats to healthy
eats, that deliver joy as well as nutrition and always, good taste. PepsiCo India’s
expansive portfolio includes iconic refreshment beverages Pepsi, 7 UP, Mirinda and
Mountain Dew, in addition to low calorie options such as Diet Pepsi, hydrating and
nutritional beverages such as Aquafina drinking water, isotonic sports drinks -
Gatorade, Tropicana100% fruit juices, and juice based drinks – Tropicana Nectars,
Tropicana Twister and Slice. Local brands – Lehar Evervess Soda, Dukes Lemonade and
Mangola add to the diverse range of brands.
PepsiCo’s foods company, Frito-Lay, is the leader in the branded salty snack
market and all Frito Lay products are free of trans-fat and MSG. It manufactures Lay’s
Potato Chips, Cheetos extruded snacks, Uncle Chipps and traditional snacks under the
Kurkure and Lehar brands. The company’s high fibre breakfast cereal, Quaker Oats, and
low fat and roasted snack options enhance the healthful choices available to consumers.
Frito Lay’s core products, Lay’s, Kurkure, Uncle Chipps and Cheetos are cooked in Rice
Bran Oil to significantly reduce saturated fats and all of its products contain voluntary
nutritional labeling on their packets.
The group has built an expansive beverage and foods business. To support its
operations, PepsiCo has 43 bottling plants in India, of which 15 are company owned
and 28 are franchisee owned. In addition to this, PepsiCo’s Frito Lay foods division has
3 state-of-the-art plants. PepsiCo’s business is based on its sustainability vision of
making tomorrow better than today. PepsiCo’s commitment to living by this vision every
day is visible in its contribution to the country, consumers and farmers.
Performance With Purpose
Performance with Purpose articulates PepsiCo India's belief that its businesses
are intrinsically connected to the communities and world that surrounds it. Performance
with Purpose means delivering superior financial performance at the same time as we
improve the world.
To deliver on this commitment, PepsiCo India will build on the incredibly strong
foundation of achievement and scale up its initiatives while focusing on the following 4
critical areas that have a business link and where we believe that we can have the most
impact.
Organizational Values
Our Commitment
Sustained Growth is fundamental to motivating and measuring our success. Our
quest for sustained growth stimulates innovation, places a value on results, and helps us
understand whether today's actions will contribute to our future. It is about growth of
people and company performance. It prioritizes making a difference and getting things
done.
Empowered People means we have the freedom to act and think in ways that we
feel will get the job done, while being consistent with the processes that ensure proper
governance and being mindful of the rest of the company's needs.
Responsibility and Trust form the foundation for healthy growth. It's about
earning the confidence that other people place in us as individuals and as a company.
Our responsibility means we take personal and corporate ownership for all we do, to be
good stewards of the resources entrusted to us. We build trust between ourselves and
others by walking the talk and being committed to succeeding together.
Guiding Principles
This is how we carry out our commitiment. We must always strive to:
Care for customers, consumers and the world we live in. We are driven by an
intense, competitive spirit in the marketplace, but we direct this spirit toward solutions
that achieve a win for each of our constituents as well as a win for the corporation. Our
success depends on a thorough understanding of our customers, consumers and
communities. Caring means going the extra mile. Essentially, this is a spirit of growing
rather than taking.
Sell only products we can be proud of. The test of our standards is that we must
be able to personally endorse our products without reservation and consume them
ourselves. This principle extends to every part of the business, from the purchasing of
ingredients to the point where our products reach the consumer's hands.
Speak with truth and candor. We speak up, telling the whole picture, not just
what is convenient to achieving individual goals. In addition to being clear, honest and
accurate, we take responsibility to ensure our communications are understood.
Balance short term and long term. We make decisions that hold both short-term
and long-term risks and benefits in balance over time. Without this balance, we cannot
achieve the goal of sustainable growth.
Win with diversity and inclusion. We leverage a work environment that
embraces people with diverse backgrounds, traits and different ways of thinking. This
leads to innovation, the ability to identify new market opportunities, all of which helps
develop new products and drives our ability to sustain our commitments to growth
through empowered people.
Respect others and succeed together. This company is built on individual
excellence and personal accountability, but no one can achieve our goals by acting
alone. We need great people who also have the capability of working together, whether
in structured teams or informal collaboration. Mutual success is absolutely dependent
on treating everyone who touches the business with respect, inside and outside the
company. A spirit of fun, our respect for others and the value we put on teamwork
make us a company people enjoy being part of, and this enables us to deliver world-
class performance.
PepsiCo’s global commitment to Performance with Purpose
PepsiCo believes that its performance is fundamentally connected to its purpose agenda which represents the commitment to give back as the company grows. It is a continuing journey that spans three major areas of focus – human, environmental and talent sustainability.
Human Sustainability reflects PepsiCo’s goal of nourishing consumers with
products that range from treats to healthy eats. PepsiCo’s products have always offered
consumers nutrition as well as great taste. The progress that PepsiCo has made under
the Human Sustainability pillar includes reformulating some of its products to improve
their nutritional profile while launching products that reflect consumer demand for
healthier nutritious snacks and beverages. PepsiCo partners with Governments, health
officials and Non Governmental Organisations to help address obesity concerns and it
continues to provide consumers with new product choices and innovations.
Environmental Sustainability is based on PepsiCo’s commitment to strive to
replenish the resources used where possible, and minimize the impact on the
environment. PepsiCo continues to work to further reduce its water and electricity
consumption and improve its packaging sustainability. Across the world, PepsiCo has re-
used water from its processing plants and has worked with local communities to provide
access to clean water, while supporting farmers to deliver “more crop per drop.”
Talent Sustainability is founded on PepsiCo’s belief that cherishing its
extraordinary group of people is crucial to building an empowered workforce. PepsiCo
pursues diversity and creates an inclusive environment which encourages associates to
bring their whole selves to work. PepsiCo has increased female and minority
representation in the management ranks and has encouraged employees to participate
in community service activities while continuing to create rewarding job opportunities
for people with different abilities.
PepsiCo India’s Performance With Purpose
To deliver on the commitment of Performance With Purpose, PepsiCo India
continues to build on its strong foundation of achievements and scale up its initiatives
while focusing on the following 4 critical areas that are linked to its business and where
it can have the most impact.
Replenishing water
PepsiCo India continues to replenish water and aims to achieve positive water
balance by 2009, which means it is committed to saving and recharging more water than
it uses in its beverage plants.
Conserving the world's most precious asset: Water
PepsiCo is committed to minimising the impact of its business on the
environment and recognises that corporations can play a key role in using scarce
resources such as water with care and responsibility.
While agriculture utilises the bulk of fresh water in India (83%), industry uses 6%
of which the beverage industry uses but a mere 0.04%. But every drop counts, and
PepsiCo India's primary focus in its beverage and snacks plants has been on conserving
water at each stage of the manufacturing process.
Positive Water Balance
In 2003, PepsiCo India embarked on its quest to achieve positive water balance
by 2009. That means PepsiCo India will conserve, recharge, and thus replenish more
water in its plants and in its communities, than the total water it uses to manufacture
beverage products.
Reducing water debit
PepsiCo India’s efforts to achieve Positive Water Balance commenced with
initiatives across beverage manufacturing plants to ‘revalue’ water as a resource
through a comprehensive movement to conserve and optimize water usage within the
manufacturing process (or the debit side of the water balance equation).
In the last two years alone the company has saved over 2 billion liters of water.
In-plant water recharge and harvesting
The multi-pronged approach comprises awareness, commitment and metrics,
installation of water recovery equipment and improved water management practices.
Thanks to significant contributions from our beverage plants, along with the
tremendous amount of water recycled through the starch recovery process used in our
snack plants.
Zero Water Discharge
PepsiCo India has adopted processes to treat process water before returning it to
non-potable water uses. For cooling towers, watering gardens and flushes, water is
being reused and the plants are moving towards becoming a zero discharge facility.
Harvesting water
Rain or roof water harvesting methods have become standard practice for all
PepsiCo plants in order to maintain and strengthen water reserves in the surrounding
areas. Examples consist of the Jainpur, Bazpur, Bharuch, Palakkad, Panipat and
Neelamangala plants, along along with the Frito Lay foods plants in Channo and Pune,
which harvest and collect rain water in excavated lakes and ponds while the Mamundar,
Mahul and Panipat plants use roof water harvesting to rejuvenate the surrounding
aquifers.
Strengthening water credit
Having reduced the "debit" side of the water balance equation significantly,
attention was focused on earning the "credits" to achieve Positive Water Balance. Rain
and roof water harvesting structures were constructed wherever feasible. Community
water projects were initiated, and comprehensive watershed management programmes
in partnership with TERI (The Energy Resources Institute) in diverse and challenging
geographic locations were started. Next on the agenda was the untapped potential for
significant water reductions through interventions in agriculture.
Community Projects
Providing water to surrounding communities has been another key focus area for
PepsiCo India plants in Neelamangala in Karnataka, Palakkad in Kerala, and Sangareddy
and Mamandur in Tamil Nadu. Due to acute water scarcity in these villages, thousands
of villagers had to walk a distance of 1 to 2 kms each way to collect water. With
PepsiCo's support, villagers participated and actively contributed to the construction of
taps, water tanks, bore wells and submergible pumps in their villages.
The benefits of PepsiCo's community water initiatives in these villages was
tremendous. In Mamandur and Sangareddy, the lives of more than 7,500 community
members have become considerably easier. Through the efforts of the PepsiCo Palakkad
plant, clean water was provided to more than 2,000 village members while PepsiCo's
Neelamangala plant supported rural water projects in 2 villages which covered 2,500
people in these locations
Water conservation in agriculture
Agricultural interventions are another opportune area to achieve water balance.
Over the last three years, PepsiCo India, in partnership with the Punjab Government,
has been involved in trials of direct seeding versus conventional transplantation in rice
fields. The direct seeding methodology has shown the potential to reduce water
consumption significantly.
The common method of growing Paddy is by first raising a nursery and then
manually transplanting it to a field "puddled" with three to four inches of water. As
opposed to this water intensive method, the direct seeding method sows the seeds
directly in the fields. This method results in a higher yield due to the higher seeding
density.
Over the last three years, PepsiCo India has conducted trials of various paddy
varieties in farmer's fields to validate the technology. A seeding machine which can sow
paddy seeds at a specified gap and at a uniform depth has also been developed.
Repeated direct seeding methodology trials have demonstrated water savings of 30%
(2.25 million litres/hectare). A large-scale implementation of this initiative has the
potential to achieve huge water savings. PepsiCo is working to share the results of the
direct seeding trials with more farmers. This direct seeding method is being extended to
1000 acres in 2008.
TERI-PepsiCo project in Karnataka and Uttaranchal
In 2004, PepsiCo partnered with The Energy and Resources Institute (TERI), a
scientific research organization, to study and rejuvenate local water bodies. The aim of
this project was to enhance the quality and access of water to villagers in Neelamangala,
Karnataka and around Dehradun and Mukteswar in Uttaranchal and currently recharges
300 million litres of water every year.
The results of the partnership were commendable. Currently, PepsiCo’s
community project in Karnataka provides water, health and sanitation services to 3,000
people residing in 4 villages.
Community participation played an important role in the success of the project.
Local Government bodies, community youth groups and women’s self help groups
played a critical role in the construction of 128 toilets, 5 vermin compost pits and 1
community vermin compost pit. To promote the collection of solid waste, approximately
500 dustbins have been distributed to community members.
Agricultural programmers initiated in these areas also serve to improve irrigation
systems. Drip irrigation has been implemented in farmer’s fields while a farm pond for
storing water and using it to replenish a vegetable garden is currently in the process of
being constructed. Other ongoing projects include the construction of a water recharge
structure and a rainwater harvesting structure for a school.
In addition to this, high yield cash crops and integrated pest management
systems are being promoted. Best practices on organic approaches are shared with
community members along with methods to improve moisture content of the soil. The
initiatives implemented in these communities also include public education about
sanitation and hygiene along with provision of health care facilities and health education
to improve awareness levels of community members.
To supplement these programmes in a more holistic manner, enterprise and
sustainable livelihood development is also promoted and villagers are trained in
mushroom processing while self help groups are trained in various income generation
activities to help create a viable local economy.
Besides being deeply involved in the implementation of the various community
projects, community members have also contributed financially to the ongoing work.
Progress made in Uttaranchal
In Uttarkhand, PepsiCo's partnership with TERI has been successful in
rejuvenating traditional water harvesting structures in villages. This initiative has
transformed 4 villages in Uttarkhand into model villages. The villagers have also
benefited immensely from the health and sanitation initiatives developed with the
support of PepsiCo and TERI along with a programme to promote renewable energy.
The results of this integrated watershed development programme have created a
holistic and sustainable change in the villages.
Environment Awards
PepsiCo takes pride in its achievements
PepsiCo-Exnora waste management programme in Chennai wins Environmental
Golden Peacock Award for Innovation in 2006.
PepsiCo’s Palakkad plant won Golden Peacock National Award for Environment
Management in 2005
Neelamangala plant selected for the Parisara Mithra Award for environment in
2005
PepsiCo Madurai plant won Golden Peacock National Award for Environment
Management in 2001 and 2002.
Waste to Wealth
PepsiCo India continues to convert Waste to Wealth, to make cities cleaner. This
award winning initiative has established Zero Solid Waste centres that benefit more
than 200,000 community members throughout the country.
PepsiCo-Exnora's solid waste management programme
PepsiCo India continues to strengthen its Solid Waste Management initiatives in
partnership with Exnora, an environmental NGO. This award winning, income
generating partnership currently impacts more than 1,00,000 people in Tamil Nadu,
Andhra Pradesh and Haryana will reach out to more than 2,00,000 people in 2008
Award winning Zero Waste Management Programme in Pammal, Tamil Nadu
Effective and environmentally friendly disposal of municipal waste is a major
challenge for local Government bodies. In partnership with the Government, NGOs and
community members, PepsiCo India continues to implement waste management
projects in various districts in the country.
Despite the creation of a detailed policy on Solid Waste Management and
Handling rules in 2000, very few municipalities in the country were able to completely
comply with these rules. PepsiCo India and EXNORA effectively implemented a model
project in Pammal district in Tamil Nadu that adhered to the Government policy on
waste management. The project created a visible difference in the local environment of
the region.
Implemented in a few wards of the Pammal district and impacting a population of
over 22,000, the programme imparted training on recycling waste rather than simply
relocating it. The programme involved the creation of infrastructure, usage of superior
grade EXORCO compost, recycling of plastic and steel waste, road cleaning, street
beautification, sanitation awareness programmes and a tree plantation programme that
include the concept of 'Each Child Adopt a Tree'.
Households were encouraged to segregate their bio-degradable waste from their
recyclable waste. The bio-degradable waste was converted into high quality organic
manure through the process of vermi-culture. The sale of recyclable waste provided a
stream of income to sustain the project which improved the ambience of Pammal
district.
Every aspect of the programme was built around maximum community and
Government participation which helped the programme evolve into a self sustaining
model. This unique initiative was awarded the environmental Golden Peacock Award for
Innovation in 2006 and was recognized as a model project by UNICEF in 2007.
PepsiCo-EXNORA's Zero Waste Management initiative in Pammal recognized as a
model project by UNICEF
PepsiCo-EXNORA's pioneering Zero Waste Management project in Pammal, Tamil
Nadu was selected by UNICEF as a model project and a centre for international learning
in the area of Urban Solid Waste Management.
With an aim to understand the planning, process, implementation and impact of
the program, a team of 21 UNICEF delegates from 9 countries, which consisted of
Denmark, Egypt, Zambia, Phillipines, Indonesia, Nepal, East Jerusalem, Djibouti and
Ethiopia, visited the Pammal project and recognized it as being a unique initiative which
demonstrates a strong partnership between community members, the Government,
NGOs and the corporate sector.
In 2007, UNICEF included urban solid waste management as part of its sanitation
pillar and it selected Pammal's Zero Waste Management centre as a best case study for
it team of international delegates. This prestigious recognition by UNICEF follows the
Golden Peacock Award For Innovation received by PepsiCo India and Exnora for their
partnership in this unique waste recycling program.
Recycling initiatives in Nagapattinam, Cuddalore, Tenkasi in Tamil Nadu, Sangareddy
in Andhra Pradesh and Panipat in Haryana
The inauguration of the PepsiCo India-EXNORA Zero Waste Management Project
in Nagapattinam marked the expansion of PepsiCo India and Exnora's efforts to manage
domestic solid waste in an environmentally-friendly manner.
Continuous door-to-door campaigns, rallies and street plays are carried out to
motivate people to segregate organic and inorganic garbage at source. The organic
waste is converted into compost using vermi-culture and the inorganic waste is sorted
into categories for recycling.
The innovative project not only promotes sanitary surroundings, but provides
several opportunities for micro-enterprises such as PET bottle, waste paper and tetra
pack recycling.
Along with this project in Nagapattinam, the PepsiCo Foundation also initiated
similar projects in Cuddalore and Tenkasi in Tamil Nadu, Sangareddy in Andhra Pradesh
and Panipat in Haryana.
Frito Lay’s achievements in converting waste to wealth
PepsiCo India’s foods division, Frito Lay, also generates biofuels from waste in its
plants thus reducing methane emission and 875 MT of CO2 emission annually, in
addition to achieving 14% reduction in energy use. New capacity expansion in plants
has been designed to impact further reductions in water, power and fuel.
Partnership with Farmers
PepsiCo India’s agri-partnerships with farmers help 22,000 farmers across the
country earn more.
PepsiCo India's agri-partnerships with farmers help farmers across the country grow
and earn more
PepsiCo's involvement in Indian agriculture stems from its vision of creating a
cost-effective, localised agri-base in India by leveraging farmers’ access to world class
agricultural practices. PepsiCo India worked with farmers and State Governments to
improve agri sustainability, crop diversification and raise farmer incomes. PepsiCo
helped transform the lives of thousands of farmers by helping them refine their farming
techniques and raise farm productivity, and customized solutions to suit specific
geographies and locations.
The most ambitious project is a joint programme, launched in 1989, between
PepsiCo India, the Punjab Agriculture University (PAU) in Ludhiana and Punjab Agro
Industries Corporation (PAIC) in Chandigarh. The programme focuses on evolving
agricultural practices to help Punjab farmers produce internationally competitive
products. Over the last five years, PepsiCo has also collaborated with the Thapar
Institute of Technology to develop a high quality potato seed programme.
PepsiCo was a pioneer in the concept of contract farming under which the
company transfers agricultural best practices and technology and procures the produce
at a guaranteed price. To support the initiative, PepsiCo set up a 27-acre research and
demonstration farm in Punjab to conduct farm trials of new varieties of tomato, potato
and other crops.
The programme, which includes seed production, has successfully evaluated the
following crops:
several varieties of basmati rice more than 200 varieties and hybrids of chilli
25 varieties and hybrids of corn
more than 60 varieties of peanut
more than 100 varieties and hybrids of tomato.
Additionally, the development of new tomato varieties has helped increase total
annual production of tomato varieties from 28,000 tons to over 200,000 tons in Punjab.
Yields have more than tripled from 16 tons to 54 tons per hectare.
Under the programme, 6 high-quality, high-yield potato varieties have also been
introduced to Indian farmers. These new potato seeds have helped to increase farm
income and enabled PepsiCo to procure world class chip-grade potatoes for its Frito Lay
snacks division. The company has partnered with more than 10,000 farmers working in
over 10,000 acres across Punjab, U.P., Karnataka, Jharkand West Bengal, Kashmir and
Maharashtra for the supply of potatoes. PepsiCo India has also partnered with 1,200
farmers in Rajasthan to cultivate barley in a tie up with the United Breweries Group.
PepsiCo India’s technical team also implemented a high quality seed programme to
deliver early generation and disease free seeds to farmers.
A juicy opportunity-PepsiCo Citrus Project Extending the initiative……
The PepsiCo/Tropicana and PAGREXCO (Punjab Agri Export Corporation) Citrus
Development Programme has emerged as one of the most successful models of public-
private partnerships in Indian agri-business. The Project marked a step forward in
PepsiCo’s commitment to diversification of agriculture and improving the quality of life
for farmers.
PepsiCo supported the Punjab Government on the citrus project which served
to improve the quality of life for thousands of farmers and also created a localised
supply base for citrus juice under Tropicana, the world's largest juice brand. PepsiCo
was also interested in exploring the export potential of the local produce. The project,
signed in 2002, served to deepen PepsiCo's involvement in Punjab agriculture which
started in 1989. It also marked a step forward in fulfilling its commitment to improving
the quality of life for thousands of farmers and played an integral role in introducing a
less water intensive alternative than other crops such as paddy which farmers had
previously grown.
Today, farmers can choose from 16 varieties of rootstock and 32 varieties of
citrus. This is one of the largest collections at a commercial nursery, creating a world-
class source of planting material for Punjab's farmers. This is a mutually beneficial
situation for PepsiCo and the farmers of Punjab.
PepsiCo also provided technical support and expertise to the Punjab Government
to set up two fruit processing plants in Hoshiarpur and Abohar which are prime citrus
growing areas in Punjab. Each plant is capable of processing multiple fruits, offering an
advantaged supply chain for fruit juice concentrates. Each Plant contains cold stores
with a capacity of 2400 tons for finished products. Trials have been carried out with
Kinnow, Musambi, Tomatoes, Mangoes, Melons and Strawberries.
Healthy Kids
PepsiCo India stays committed to the health and well-being of children. It will
continue to provide children with a , diverse, healthful and fun portfolio while
simultaneously tackling the 'calories out' side of the equation by expanding its Get
Active programme for kids.
PepsiCo India believes that in order to build its business in a sustainable manner,
it has a responsibility to ensure that its consumers are nourished in multiple dimensions.
PepsiCo India has been proactive in taking a variety of steps to sustain and strengthen
this platform of human sustainability.
PepsiCo's Diverse Portfolio
PepsiCo’s portfolio reflects its commitment to nourish consumers with a diverse
range of fun and healthy products, making the healthful choice an easier choice. As
PepsiCo grows, the portfolio transformation will continue with a systematic plan to
reduce added sugar, sodium and saturated fats in its products. Today, the portfolio
includes several healthier treats and some hydrating and nourishing products.
Making the healthful choice an easier choice
Tropicana 100 % juice range provides essential nutrition and vitamins. Tropicana
nectars and juice based drinks –Tropicana Twister, Slice and Slice Mangola.
Products with reduced sugar or calories such as Diet Pepsi
Gatorade, the worlds leading sports drink, has valuable re-hydration benefits and
is scientifically formulated to quench thirst, replace fluids and electrolytes and
provide carbohydrate energy.
Aquafina packaged water and bulk water.
Breakfast cereal, Quaker Oats, is rich in soluble fibre, beta-glucan, Vitamin B
complex and helps in lowering cholesterol.
Frito Lay’s core products, Lay’s, Kurkure, Uncle Chipps and Cheetos are cooked in
Rice Bran Oil to significantly reduce the saturated fat in these brands by 40%.
Frito Lay’s products are MSG and trans-fat free and contain voluntary on pack
nutritional labeling.
Cheetos Whoosh, PepsiCo's kid's range product, is made from whole grains and
vegetables, and is a good source of fibre, protein, vitamin A and has no artificial
colours, flavours or added preservatives.
Offering Portion Choices: Most of PepsiCo’s products are available in a range of
packages so consumers can select a size suited to particular occasions and dietary
needs.
Calories Out - Getting Active!
One of the ways to battle the growing issue of obesity is to tackle the 'calories
out' side of the equation by encouraging active lifestyles especially for school going
children.
Launched in 2006, Get Active is a partnership between PepsiCo India and
Swashrit Society, an NGO. The programme currently covers 1,00,000 children enrolled in
120 schools in Mumbai and Delhi.
Through the Get Active programme, PepsiCo's snack and beverage businesses
collaborate with the National Advisory Board - comprising medical practitioners,
nutritionists and public health policy experts - to work towards our vision of improving
the health and well-being of our children. The Get Active programme promotes active
lifestyles and healthy nutritional habits among children in schools.
In 2007, a Get Active seminar was organised by Swashrit to facilitate a discussion
between leading NGOs, principals and representatives from CBSE on how to incorporate
an essential balance of physical activities into school curriculums. This first of its kind
seminar reflected PepsiCo's commitment to spreading awareness and creating a holistic
network of professionals working in areas relevant to this issue.
In 2008, Get Active will cover more than 2,00,000 children in 4 metros.
Addressing Malnutrition and tackling micronutrient deficiencies in mothers and
children
In countries such as India where malnutrition is a serious issue, PepsiCo will
launch and distribute products directly aimed at addressing nutritional deficiencies.
PepsiCo will launch a pilot program that directly delivers against the United Nations’
Millennium Development Goal to eradicate extreme poverty and hunger by 2015.
Millions of people suffer physical and neurological disorders due to major
deficiencies of key micronutrients, like iron, zinc and many vitamins, which lead to
serious health problems. PepsiCo’s vision is that the fortified product created by the
company will be accessed through the company's distribution network and will be sold
in India, South Africa and over time in Nigeria.
PepsiCo partners with Swashrit Society to promote active and healthy lifestyles among
kids through the Get Active programme.
“Swashrit” is an NGO that works in the area of uplifting underprivileged children
by providing them with basic education and empowering them with better
futures. Swashrit has also been actively involved in conducting training workshops for
primary, middle and senior school children as well as teachers. These workshops have
addressed important health related issues such as stress management, holistic child
development and substance abuse prevention. The organization has also undertaken
prestigious annual projects with schools in Delhi and the NCR, such as “Save the Young
Heart”, “Obesity management” and “Get Active.”
Safety Assured
PepsiCo follows one quality standard across the globe.
PepsiCo’s soft drinks meet the local Indian standards (Health Ministry Standards
for carbonated beverages notified July 15, 2004) which compare to the best-in-class
and most stringent international standards being followed anywhere in the world.
Our products comply with the Prevention of Food Adulteration Act
(PFA) directive on the use of water in the preparation of soft drinks. We also comply
with Bureau of Indian Standards (BIS) for packaged drinking water. We use a six-stage
water purification process to deliver this standard consistently.
PepsiCo has a long-standing commitment to protecting the consumers whose
trust and confidence in its products is the bedrock of its success. In order to ensure that
consumers stay informed about the global quality of all PepsiCo products sold in India,
PepsiCo products carry a quality assurance seal on them. The ‘One Quality Worldwide’
assurance seal appears on the entire range of PepsiCo’s beverages.
Composition of a Sugar-containing Soft Drink
Water: 86-90%
Sugar: 10-13%
CO2: 0.3-0.7%
Concentrate: 0.2-0.4%
Water Quality: Incoming Water
Water accounts for the bulk of all beverages including colas. In other words, the
water used in our soft drinks must be as safe as possible for human consumption.
Every water source used for PepsiCo beverages must first be analytically
qualified, which includes using accredited laboratories to test for at least 100
parameters
At every plant, we require the incoming water to be purified even further, using a
variety of processes. At a minimum, every plant in India employs a dual back-to-back
carbon filter.
Standards for flavours and other ingredients
Our flavor concentrates, which make up less than 1% of our finished beverages,
also are diligently controlled
Each supplier must submit written verification that each lot of ingredient shipped
to our facilities meets our strict specifications
In addition to water, sugar, and flavor testing, other ingredients, including non
agricultural have been analyzed by outside laboratories
All ingredients including flavours, emulsifiers, preservatives, colors, acidulants,
anti-oxidants and low-calorie sweeteners are food grade and have been
approved by global food standards like the JECFA/CODEX, USFDA and EU
Scientific Committee for Foods. All ingredients used also conform to standards
laid out by the Prevention of Food Adulteration Act under the health ministry
Sugar
Sugar accounts for 10 to 13% of a soft drink
Sugar must meet high standards of quality, which are uniform for all of our
beverage plants across the globe. All of our sugar manufacturers must undergo
the same supplier qualification process
To add to our already high quality standards, all of our plants in India further
purify sugar with hot activated carbon and fine filtration.
Quality of sugar
At PepsiCo, sugar is bought only from approved sugar mills after a rigorous
supplier qualification process described below:
Self Assessment Perform self-assessment tool to evaluate current sugar situation and knowledge base
Paper Audit
Provide supplier with Pepsi sugar specification Get requests into from supplier:
o Type of sugaro Manufacturing flow charto Supplier's Quality process & checkpoints
Supplier submits information Quality and Procurement review supplier data & if
complete, proceed to next stage
Sample Submission
Supplier to send test sample to independent outside lab
Lab informs supplier of results Supplier shares data with Pepsi Review data & decide whether to proceed to the
next stage
On-site Audit
Audit supplier's plant Review their quality procedures Determine ability to supply COC/COA Ensure that the supplier is capable & willing to
consistently comply with the Pepsi sugar specifications
Conditional Approval
"Conditional" approval Supplier can being supplying from approved
refinery Pepsi or outside lab tests first 10 deliveries against
COA Supplier submits sample from beginning, middle
and end of session to outside lab Pepsi/supplier share results of analyses
Full Approval
" Final approval status granted after supplier has met COA requirements on 10 separate lots of sugar and has submitted sample from beginning, middle and end of production session to an outside lab and all have been approved
Maintain Approved Status
Supplier sends sample from beginning, middle and end of production season to outside lab for complete analysis
Lab informs supplier of results If sample fails, Pepsi & Supplier meet to develop
corrective action plan If problem is not solved, revocation of "Approval"
& shipments are halted
After sugar is received in the beverage plant, it is subjected to further treatment to
reduce impurities, colour, odour, and microbes to achieve PepsiCo's Global
Specifications. Note, however, that white milled sugar has no standard for pesticide
residue as it is a processed agri-product.
Carbon Dioxide
The CO2 in each bottle of Pepsi surpasses that recognised for medical
applications.
We achieve this by subjecting each supplier to a rigorous supplier
qualification process, which includes a complete audit of refineries and
testing from approved international laboratories
Further, each batch carries certificates of analysis and compliance
Once the CO2 reaches a bottling plant, it undergoes further purification
Finally…
Pepsi products are safe
We analyze our water, our sugar and our flavorings in accordance with the
best international guidelines
Our products comply with most stringent Indian and international
regulations, including the new regulations for carbonated soft drinks notified
by the Health Ministry on July 15, 2004