PepsiCo Turkey

Team 7 ReportGEB 6930

EMBA11 Study Tourİstanbul, Türkiye

2

PepsiCo Turkey

• History and Evolution of Strategy

• Mission and Major Goals

• Current CEO of Division

• Global Operations

3

PepsiCo Turkey – History & Strategy

PepsiCo Founded 1965 Donald Kendall CEO & President of Pepsi Cola Herman W. Lay CEO & Chairman of Frito-Lay

Entered into Eastern Europe in 1966

4

PepsiCo Turkey – History & Strategy

Market Expansion Eastern Europe 1966 U.S.S.R. 1974 China 1985 India 1988

Distributed in 150 countries and 10 markets by 1985

5

PepsiCo Turkey – History & Strategy

Environmentally Sensitive Recyclable plastic bottle 1970 Environmental Protection Agency award as

water efficiency leader Introduces Hybrid vehicles into Mexico

6

PepsiCo Turkey – History & Strategy

Socially Sensitive

Worldwide Code of Conduct 1976 Fitness

PepsiCo Fitness Center Partnership with Cooper Concepts to

promote nutrition, fitness, and wellness Launched “Diversity@work” 2000 100% rating from Human Rights Campaign

Foundation 2009 5 years in a row

7

PepsiCo Turkey – Mission & Goals

PepsiCo’s Mission: deliver financial success while leaving a positive imprint on society

• Be the world’s premier consumer products company, focused on convenient foods and beverages

• Produce financial rewards for shareholders

• Provide employees and partner’s opportunities for growth and success

• Improve all aspects of world in which it operates - environmentally, socially and economically

8

PepsiCo Turkey – Mission & Goals

“Performance with Purpose”:

(1) Human Sustainability

(2) Environmental Sustainability

(3) Talent Sustainability

9

PepsiCo Turkey – Mission & Goals

PepsiCo Europe – Performance Drivers:

• Differentiated Value

• Revenue Management

• Strong Cost Control

• Cash Flow Generation

10

PepsiCo Turkey – Mission & Goals

Results of Performance Drivers:

• PepsiCo Europe – Fiscal Year 2009:

– 10% Net Revenue increase

– 13% operating profit increase

• PepsiCo Turkey: 35% Market Share

• Goal: Overtake Coca-Cola as Market Leader

11

PepsiCo Turkey – CEO

Ümran Beba – President, South East Europe Region, PepsiCo Europe•1994: Joined Frito Lay as Marketing Director•1994 – 2001: Various Marketing, HR, Sales Duties•2001 – 2004: General Manager, Turkey Operations•2004 - 2008: General Manager, East Mediterranean Business Unit•Named President SEE January 2009

12

PepsiCo Turkey – CEO

• Based in İstanbul

• South East Europe Region: 13 Countries

• Turkey, Greece, Cyprus, Serbia, Bosnia and Herzegovina, Kosovo, Macedonia, Croatia, Slovenia, Montenegro, Romania, Bulgaria, Moldova, and Israel

13

PepsiCo Turkey – CEO

• Recently Named to Head PepsiCo’s Asia-Pacific Division

• Relocating to Hong Kong March 2010

• Will be Responsible for 18 Countries including Australia, Indonesia, Japan, New Zealand, Pakistan, and Singapore

• China and India as Well

14

PepsiCo Turkey – Global Operations

PepsiCo: $43 Billion Revenues 198,000 employees worldwide

15

PepsiCo Turkey – Global Operations

(1) PepsiCo Americas Foods (PAF)• Frito-Lay North America• Quaker Foods North America• Latin American food and snack businesses

(2) PepsiCo Americas Beverages (PAB)• PepsiCo Beverages North America• Latin American beverage businesses

(3) PepsiCo International (PI)• United Kingdom, Europe, Asia, Middle East and Africa

16

PepsiCo Turkey – Global Operations

PepsiCo Europe part of PepsiCo International 880 million European Consumers PepsiCo Turkey part of PepsiCo South East

Europe, one of 14 divisions of PepsiCo Europe Turkey Population (est. July 2009): 76.8 million

17

PepsiCo Turkey – Global Operations

PepsiCo Turkey’s Brands: