put your best foot(print) forward
TRANSCRIPT
Holly Gerla, Digital Citizenship Educator Sam Harris, Librarian and Digital Citizenship Educator
Put Your Best Foot(print) Forward!
Defining “Digital Footprint”
all the information that can be found about a person online
35% of employers are LESS LIKELY TO INTERVIEW
applicants they can’t find online source: 2015 CareerBuilder survey conducted by Harris Poll
51% of hiring managers use
search engines to RESEARCH CANDIDATES
source: 2015 CareerBuilder survey conducted by Harris Poll
56% want to see if the candidate has a
PROFESSIONAL ONLINE PERSONA source: 2015 CareerBuilder survey conducted by Harris Poll
21% admit they are looking for
reasons NOT to hire a candidate
source: 2015 CareerBuilder survey conducted by Harris Poll
21% admit they are looking for
reasons NOT to hire a candidate
source: 2015 CareerBuilder survey conducted by Harris Poll
A few of the strangest postings
on social media found by employers:
source: 2015 CareerBuilder survey conducted by Harris Poll
profile included links to an escort service
source: 2015 CareerBuilder survey conducted by Harris Poll
profile included links to an escort service
posted a photo of a warrant for his arrest
Was actively involved in a demonic cult
source: 2015 CareerBuilder survey conducted by Harris Poll
profile included links to an escort service
posted a photo of a warrant for his arrest
Was actively involved in a demonic cult
source: 2015 CareerBuilder survey conducted by Harris Poll
profile included links to an escort service
posted a photo of a warrant for his arrest
posted his dental exam results
Was actively involved in a demonic cult
source: 2015 CareerBuilder survey conducted by Harris Poll
profile included links to an escort service
posted a photo of a warrant for his arrest
Featured a pig as his closest friend
posted his dental exam results
Was actively involved in a demonic cult
source: 2015 CareerBuilder survey conducted by Harris Poll
profile included links to an escort service
posted a photo of a warrant for his arrest
Featured a pig as his closest friend
posted his dental exam results
Who controls your digital footprint?
You Do (Most of the Time) Social networks
Articles you write
Comments you leave
Likes, shares, or re-tweets
Personal websites and blogs
Any public account
So…..check your privacy settings!
You Do (Most of the Time) Social networks
Articles you write
Comments you leave
Likes, shares, or re-tweets
Personal websites and blogs
Any public account
So…..check your privacy settings!
Sometimes You Don’t Employer websites (bios, contact info)
Organizations you volunteer with or belong to
Friends and family
Athletic organizations or club sports/leagues
Donations (political and non-profit)
Public records
Check Yours! Google yourself
Set up Google Alerts
www.google.com/alerts
What Search Terms Should You Use? ✓ full name
✓ “full name”
✓ “full name” + city, school, occupation, employer, other indicator
✓ email addresses
✓ usernames
✓ ALL OF THEM! (Twitter, Instagram, Snapchat, Google+, Tumblr, videogames, etc.)
A positive digital footprint can pay
off!
23% found content that
directly led them to hiring the candidate!
source: 2014 CareerBuilder survey conducted by Harris Poll
33% found content that made them more likely to hire a
candidate
Common Reasons employers Hired Candidates Based on Social Media:
46% got a good feel for candidate’s personality and fit with company culture
source: 2014 CareerBuilder survey conducted by Harris Poll
45% saw info supporting professional qualifications
43% noted candidates conveyed a professional image
40% observed great communication skills
Create your own
footprint
Create a blog Start a facebook group or Tweet Instagram it Teach your hobby on youtube
Develop your linkedin profile
Ethics4adigitalworld.org Facebook.com/ethics4ADW Twitter: @ethics4ADW
Build the Footprint You Want!