7 ways to put your best foot forward online
DESCRIPTION
7 ways to improve your online reputationTRANSCRIPT
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Dave Kerpen CEO, Likeable Local !
Welcome to 1st Likeable Thought Leaders Webinar!
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Today’s Guest !
Patrick Ambron CEO, BrandYourself
7 ways to put your best foot forward online
brandyourself.com
patrick ambron | co-founder & ceo
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Names are Googled Every DayHR departments Required to
Google Candidates
How you come across online is incredibly important
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The problem: Most people are not represented well online
most of you fall into 1 of 3 categories
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the negative
the irrelevant
the “hey that’s not me!”
Instead of
BrandYourself Started when employers were googling our Co-founder Pete and finding…
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how to put your best foot forward online
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Build content you want people to find
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get your domain Name1yourname.com yourname.org yourname.net
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snagging your domain name• Costs about $10 per year
• Make sure you use yourname.com or some variation
with your name in it like yournameonline.com
• Register it for as long as possible - 2 years or more
• Even if you don’t plan on using it immediately, it keeps
someone else from taking it
• Where to get your domain: GoDaddy.com, hover.com
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fill with relevant content about you
tip: Use your full name wherever you can
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get on social networks3
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start blogging4
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post interesting content5pretty good bad
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keep it clean or private6
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7 make sure your content is visible
a little thing called SEO
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Seo basics
• Architecture/structure • keyword/content • relevancy: keep it active
• links • social sharing
on-page seo off-page sep
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structure your site wellmake sure your name exists in all of these places & you’ll be off to a good start:
• title of website • headline of each page • navigation
tip: use wordpress all-in-one SEO pack plugin
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use your real name
good Not so good
@johnsmith @bigj151
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link your content together
main website/blog
youtube
slideshare
google+medium
HeadStart Service concierge ServiceDIY Tool
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We do everything: build, update & manage
your websites & profiles over time
We build you the websites & profiles you need then give you the plan & tools to how to
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We’re here to help
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Thanks!
Email: [email protected] phone: 315-565-1799 twitter: @patrickambron
$100 off Headstart Service promo code: likeable
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THANK YOU / GRAND PRIZE !
QUESTIONS?
Dave: [email protected] Patrick: [email protected]
For a free consultation on your business’ social media presence, go to LikeableDemo.com or call 212-359-4347.