I van So l ominid so l omin@gmai l . c omSt r e l ka 2010 .

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Retrospective analisys

Common o c cupa t i on , a im . Peop l e a r e wa i t i ng f o r s ome th ing t oge the r, i n t heend t hey wan t a r e su l t , t hey commun i ca t e , make f r i endsand a r gue , sha r e new s i n queye s .

Looking back to analise what role have public space palyed historicaly in ourcountr y and mentality.Obser ving di�erent public activities based on pictures, periodicals, movies, �ction, poetr y.

Peop l e ge t t oge the r t o wa thsome th ing , a mov i e o r a c on ce r t , and a f t e r t hey commun i ca t e a r ound ob se r ved t op i c s .

L i b r a r y - a c co r d ind t o mov i e sand rumor s - a pe r f e c t p l a ce t o ge t aqua in t ed w i t h a we l l - edu ca tedman , peop l e c ome f o r s ou r ce o f i n f o rma t i on , a r e o c cup i ed by t he i r own bus ine s s , bu t f ee l c o l l e c t i vemo t i va t i on .

01

Work i n ca f e s

So c i a l med ia

In se cu r i t y

Current situation.

Deve lopmen t o f s o c i a l med ia i n t r oduse s a new wa y t o go pub l i c - peop l e c ommun i ca t e ,make f r i ends , sha r e new s , a r t i c l e s , pho to s and v i deo son l i ne , whe re Fa cebook a c t sa s an agg rega to r o f t h i s med ia s t r eams .

Looking at current trends,obser ving needs, habits and concerns of present society - this part is more concentratedon younger generation, possibleactive users of public space.

Two t r ends - r i s e o f r e cogn i t i on o f c r ea t i ve i ndus t r y and popu la r i t yo f wo rk ing f r ee l an ce l ead t o t he need i n t h i r d p l a ce o f wo rk be tweenhome and o f f i c e - peop l e u se t o wo rk and a r r ange mee t i ng s i n c o f ee p l a ce s .

Peop l e f ee l i n se cu r e when i npub l i c - t hey p r e f e r e t o be i n gua r ded p l a ce w i t h s ome men ta l boundar i e s f r om thesu r r ound ing env i r onmen t .

02

Urban context A�er analizing potential users of space we should obser ve, what material to work with do we have - thus, what city has to o�er.

I n Mos cow, t he r e a r e a l o t o f p l a ce stha t ha ve been o r i g i na l y de s i gnedto be pub l i c , bu t now a r e l o cked ou t ,m i su sed o r j u s t abandoned .

P l a ce s l i ke t h i s ob ta in a c e r t a in c on tex t f o r f u tu r e pub l i c u se - t ho se a r e u sua l l y i nne r ga r dens o rcou r t ya r d s o f museums , t hea t r e s ,l i b r a r i e s .

Th i s c on tex t p r ede te rm ine s po s s i b l e u se f o r t h i s s pa ce s - and t ype o fpub l i c t hey a r e de s i gna ted f o r. I n s t ead o f be ing abandoned , t h i s s pa ce s ma y a t t r a c t t a r ge t aud i en ce ,gene r a t e p r o f i t and p romo t i on .

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COUR T YARD OF MUSEUM-RS IDENCEOF T OL S T OY NEAR N IK I T SKYBOULEVARD .

COUR T YARD OF CENTRAL HOUSEOF AR T I S T S .

Urban context A�er analizing potential users of space we should obser ve, what material to work with do we have - thus, what city has to o�er.

I n Mos cow, t he r e a r e a l o t o f p l a ce stha t ha ve been o r i g i na l y de s i gnedto be pub l i c , bu t now a r e l o cked ou t ,m i su sed o r j u s t abandoned .

P l a ce s l i ke t h i s ob ta in a c e r t a in c on tex t f o r f u tu r e pub l i c u se - t ho se a r e u sua l l y i nne r ga r dens o rcou r t ya r d s o f museums , t hea t r e s ,l i b r a r i e s .

Th i s c on tex t p r ede te rm ine s po s s i b l e u se f o r t h i s s pa ce s - and t ype o fpub l i c t hey a r e de s i gna ted f o r. I n s t ead o f be ing abandoned , t h i s s pa ce s ma y a t t r a c t t a r ge t aud i en ce ,gene r a t e p r o f i t and p romo t i on .

03

COUR T YARD OF MUSEUM-RS IDENCEOF T OL S T OY NEAR N IK I T SKYBOULEVARD .

COUR T YARD OF CENTRAL HOUSEOF AR T I S T S .

The Place A good example of place like this is inneryard of Central Houseof Artists in Moscow.�ough having a greatpotential, the space ishardly being used.CHA hosts regularexibitions and city-scale festivals - that means a lot of people go through.

The ya r d ma y be u sed a s an open -spa ce f o r wo rk and mee t i ng s du r i ngthe da y, w i t h a r t i n s t a l l a t i on s , f i lm s c r een ing s , l e c t u r e s , r e t a i l , c a f e s , pa r t i e s a t n i gh t .

The p l a ce ha s f r ee en t r y - bu t s i n ce i t be l ongs t o CHA , t h r e i sa po s s i b i l i t y t o keep d runk ,d i r t y e c t peop l e o f f t he spa ce .Peop l e w i l l f ee l s e cu r e . Mo reove r,t he r e i s a p l a ce t o ba se W I - FY andto keep p roge c to r s and o the r ha r dware .

The p l a ce a l r eady ha s t he c on tex t - a number o f peop l e i n t e r e s t ed i n a r t so r cu l t u r a l l e i su r e , t ha t a r e a l r eadyhe re - a l l we ha ve t o do i s t o make t hems ta y.

POSS IBLE TRANSFORMAT IONOF THE SPACE .

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The Network As we’ve seen wile analizing current trends - there is a bunchof activity online - social networkshave created a second immateriallevel of public space in the city. �e idea is to merge the phisical and digital layers and make them bene�t from one another.

The r e i s no u se i nven t i ng a b i c i c l e he r e - a d ig i t a l l a ye r a l r eady ex i s t s - now i t ʼ s a l l abou t mak ing u se o f i t . Wha t we ha vei s d i f f e r en t p l a ce s w i t h d i f f e r en t t c on tex t - a r t , t hea t r e , s c i en ce , mus i c , - w i t h ove r l app ingaud i en ce s c r u i s i ng f r om one p l a ce t o ano the rt o a t t end even t s and mee t t he i r f r i ends .Wha t i s be ing f o rmed i s a pub l i c s pa ce hub , whe re d i f f e r en t p l a ce s a r e i n t e r conne c t ed .

The nex t s t ep i s t o add d i g i t a l l a ye r - make u se o f LBS ( Loo ca t i on - ba sed s e r v i s e s ) ,che ck in s , tw i t t e r, f a cebook , f l i ck r, t o na v iga te peop l e w i t h in t h i s hub by c r ea t i ng a mob i l e appwh i ch agg rega te s t he i n f o abou t che ck in s ,even t s , twee t s , f a cebook RV SPs , geo l o ca t edp i c t u r e s , i n one s imp le i n t e r f a ce , wh i ch a l l ow s t o keep an eye on wha t ʼs happen ing ,whe re , whoʼs a t t end ing and wha t do peop l e t h i nk o f i t , and more .

The good t h ing abou t t t h i s hub i s t ha t new p la ce s can be addedand r eg i s t e r ed w i t h t he ne two rk -wha t s t imu la t e s l o ca l bu s ine s se s and con tex t p r ov i de r s t o t r an s f o rm space sa round t hem - t hey can r e c i eveconsu l t an cy on ha r dware - bu t on ce t he p rob l em i s s e t t l ed - t he ne two rk w i l lb r i ng i n t he so f twa re , t ha t i s - peop l e , wha t makes i t ea s i e r t o wo rk w i t h sponso r s and con ten t p r ow ide r s .

F IGURE 03EXTENT ION OFTHE NET WORKAND NEW PUBL ICSPACE CONNECT ION

F IGURE 02CONNECT ION OFSPACES BY COMMON NET WORK

F IGURE 01D IFFERENT SPACES ACTAS I T EMS PL UGGED INA S INGLE HUB .The Network

As we’ve seen wile analizing current trends - there is a bunchof activity online - social networkshave created a second immateriallevel of public space in the city. �e idea is to merge the phisical and digital layers and make them bene�t from one another.

The r e i s no u se i nven t i ng a b i c i c l e he r e - a d ig i t a l l a ye r a l r eady ex i s t s - now i t ʼ s a l l abou t mak ing u se o f i t . Wha t we ha vei s d i f f e r en t p l a ce s w i t h d i f f e r en t t c on tex t - a r t , t hea t r e , s c i en ce , mus i c , - w i t h ove r l app ingaud i en ce s c r u i s i ng f r om one p l a ce t o ano the rt o a t t end even t s and mee t t he i r f r i ends .Wha t i s be ing f o rmed i s a pub l i c s pa ce hub , whe re d i f f e r en t p l a ce s a r e i n t e r conne c t ed .

The nex t s t ep i s t o add d i g i t a l l a ye r - make u se o f LBS ( Loo ca t i on - ba sed s e r v i s e s ) ,che ck in s , tw i t t e r, f a cebook , f l i ck r, t o na v iga te peop l e w i t h in t h i s hub by c r ea t i ng a mob i l e appwh i ch agg rega te s t he i n f o abou t che ck in s ,even t s , twee t s , f a cebook RV SPs , geo l o ca t edp i c t u r e s , i n one s imp le i n t e r f a ce , wh i ch a l l ow s t o keep an eye on wha t ʼs happen ing ,whe re , whoʼs a t t end ing and wha t do peop l e t h i nk o f i t , and more .

The good t h ing abou t t t h i s hub i s t ha t new p la ce s can be addedand r eg i s t e r ed w i t h t he ne two rk -wha t s t imu la t e s l o ca l bu s ine s se s and con tex t p r ov i de r s t o t r an s f o rm space sa round t hem - t hey can r e c i eveconsu l t an cy on ha r dware - bu t on ce t he p rob l em i s s e t t l ed - t he ne two rk w i l lb r i ng i n t he so f twa re , t ha t i s - peop l e , wha t makes i t ea s i e r t o wo rk w i t h sponso r s and con ten t p r ow ide r s .

05

F IGURE 03EXTENT ION OFTHE NET WORKAND NEW PUBL ICSPACE CONNECT ION

F IGURE 02CONNECT ION OFSPACES BY COMMON NET WORK

F IGURE 01D IFFERENT SPACES ACTAS I T EMS PL UGGED INA S INGLE HUB .

Ve r t i c a l expans i on Hor i zon ta l expans i on

Developmentperspective On city scale, we geta number of cornerstonesthat give a start to developmentof public space in Moscow, making use of private andlocal budgets - so there is no need to wait for actionsfrom city government.

The p r i n c i pa l beh ind t h i s i s s imp le -by t r an s f o rm ing t he spa ce and mak ingi t a t t r a c t i ve , t a r ge t aud i en ce i s a t t r a c t ed ,wha t p r ov i de s p r o f i t and p romo t i on , and ne two rk ea se s t he l aunch o f eve r y new p la ce .

Thus , pub l i c s pa ce hub deve l op s ho r i zon ta l y- by add ing new p la ce s t o t he ex i s t i ng ne two rk - and ve r t i c a l y - by deve l op ing l o ca l bu s ine s s and s e r v i s e i ndus t r y, t ha tc r ea t e s demand , wo rk ing p l a ce s , and p rov i de s nu t r i t i on t o SMEs ( Sma l l and M idd l e En te rp r i s e s ) i n t he ne ighbou rhood .

F IGURE 01VER T IC AL ANDHOR ISONTALDEVELOPMENT

F IGURE 02EXDEND ING OFNET WORKCOVERAGE

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Some more thoughts and keywords.

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INTERNET OF TH INGSAUGMENTED REAL I T YV IRUS ADVER T IZ INGMOBI LE MARKET INGLOC AT ION BASED SERV ICESCHECK - IN SERV ISESAPPNETMOB I LE INTERNETFREE W IF ID IG I TAL I S AT ION OF INFORMAT IONOPENSOURSECROWDSOURCEPUBL IC L ECTURESSECUR I T YTREND OF BE ING AR T YPOPSC I ENCETECHAR TFREECONOMICS80 -20 RULE10 -90 PR INC IPALFREE CONTENTCOLLECT I VE INTELL IGENCECOLLECT I VE MO T IVAT IONGPSSENSORSPACHUBE .COMQRTHANK SFORYOURATTENT ION