pub catchment report - cf31 4rj - starpubs.co.ukstarpubs.co.uk/sites/default/files/pdf/pub catchment...
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Number of Pubs
Catchment Adults 18+
Catchment Adults 18+ Per Pub
Populaton Projection 2018 to 2028 (% change)
RankTarget
Customers
% of
PopulationRank
Target
Customers
% of
PopulationRank
Target
Customers
% of
Population
1 3,154 89.0 172 1 9,190 88.1 170 1 82,406 65.7 127
2 2,730 77.1 165 2 7,064 67.7 145 2 74,086 59.1 127
3 1,301 36.7 58 3 4,953 47.5 75 3 66,210 52.8 84
4 1,066 30.1 233 4 3,812 36.6 283 4 49,405 39.4 305
5 443 12.5 31 5 1,965 18.8 47 5 28,771 22.9 57
6 242 6.8 25 6 913 8.8 33 6 17,318 13.8 51
7 242 6.8 66 7 695 6.7 65 7 7,422 5.9 57
579
2.35%
10 Minute Walktime
Type Index
High Street Pub
Circuit Bar
Craft Led
Great Pub Great Food
Bit of Style
Community Pub
Premium Local
3,543
3,543
1.15%
10,428 125,440
890
2.37%
Pub Catchment Report - CF31 4RJ
20 Minute WT Catchment
18
Per Pub Analysis 10 Minute WT Catchment
1
20 Minute DT Catchment
141
Circuit Bar
Craft Led
20 Minute Drivetime
Premium Local
Type Index
High Street Pub
20 Minute Walktime
Type Index
High Street Pub
Community Pub
Great Pub Great Food
Premium Local
Great Pub Great Food
Community Pub
Bit of StyleBit of Style
Circuit Bar
Craft Led
Experian Copyright 2019 1
Target
Customers
% of
Population
Target
Customers
% of
Population
Target
Customers
% of
Population
AB 189 5.3 60 655 6.3 71 9,512 7.6 86
C1 331 9.3 76 1,175 11.3 92 14,174 11.3 92
C2 274 7.7 94 945 9.1 110 10,687 8.5 103
DE 422 11.9 116 1,174 11.3 109 12,747 10.2 99
Target
Customers
% of
Population
Target
Customers
% of
Population
Target
Customers
% of
Population
Low (0-6) 1,558 44.0 133 3,914 37.5 113 40,405 32.2 97
Medium (7-13) 1,548 43.7 132 5,318 51.0 154 55,522 44.3 133
High (14-19) 517 14.6 51 1,474 14.1 50 30,802 24.6 86
10 Minute WT Catchment 20 Minute WT Catchment 20 Minute DT Catchment
Affluence (Bands) Index Index Index
Pub Catchment Report - CF31 4RJ
10 Minute WT Catchment 20 Minute WT Catchment 20 Minute DT Catchment
Social Grade Index Index Index
Experian Copyright 2019 2
Copyright Experian Ltd, HERE 2017. Ordnance Survey © Crown copyright 2017 Copyright Experian Ltd, HERE 2017. Ordnance Survey © Crown copyright 2017
Catchment Mosaic Groups
Mosaic Groups in 10 and 20 Minute WT Catchment Areas Mosaic Groups in 10 and 20 Minute DT Catchment Area
A City Prosperity B Prestige Positions C Country Living D Rural Reality E Senior Security
F Suburban Stability G Domestic Success H Aspiring Homemakers I Family Basics J Transient Renters
K Municipal Tenants L Vintage Value M Modest Traditions N Urban Cohesion O Rental Hubs
Site 10 Minute Catchment 20 Minute Catchment
Experian Copyright 2019 3
10 Minute
WT
20 Minute
WT
10 Minute
DT
20 Minute
DT
10 Minute
WT
20 Minute
WT
10 Minute
DT
20 Minute
DT
Mosaic Type ProfileCatchment
Adults 18+
Catchment
Adults 18+
Catchment
Adults 18+
Catchment
Adults 18+Mosaic Type Profile
Catchment
Adults 18+
Catchment
Adults 18+
Catchment
Adults 18+
Catchment
Adults 18+
A01 World-Class Wealth 0 0 0 0 I36 Solid Economy 0 87 413 795
A02 Uptown Elite 0 0 0 0 I37 Budget Generations 504 713 1,032 3,085
A03 Penthouse Chic 0 0 0 0 I38 Economical Families 26 26 102 683
A04 Metro High-Flyers 0 0 0 0 I39 Families on a Budget 0 79 1,097 2,198
B05 Premium Fortunes 0 0 0 132 J40 Value Rentals 0 0 361 1,952
B06 Diamond Days 16 36 522 3,053 J41 Youthful Endeavours 0 5 254 549
B07 Alpha Families 4 13 537 2,111 J42 Midlife Renters 61 394 2,699 3,646
B08 Bank of Mum and Dad 25 55 1,166 2,245 J43 Renting Rooms 0 83 349 609
B09 Empty-Nest Adventure 100 218 2,150 3,954 K44 Inner City Stalwarts 0 0 0 0
C10 Wealthy Landowners 0 0 429 4,863 K45 City Diversity 0 0 0 0
C11 Rural Vogue 0 0 146 743 K46 High Rise Residents 0 0 0 0
C12 Scattered Homesteads 0 0 4 341 K47 Single Essentials 118 205 996 1,212
C13 Village Retirement 0 0 365 2,923 K48 Mature Workers 30 59 952 3,731
D14 Satellite Settlers 0 0 293 2,424 L49 Flatlet Seniors 0 0 162 491
D15 Local Focus 0 0 18 2,049 L50 Pocket Pensions 182 347 702 1,610
D16 Outlying Seniors 0 0 237 1,477 L51 Retirement Communities 22 34 107 539
D17 Far-Flung Outposts 0 0 0 0 L52 Estate Veterans 250 569 1,003 2,338
E18 Legacy Elders 283 324 1,121 2,472 L53 Seasoned Survivors 122 218 521 1,033
E19 Bungalow Heaven 207 718 2,085 6,333 M54 Down-to-Earth Owners 102 258 997 6,406
E20 Classic Grandparents 75 260 1,962 2,960 M55 Back with the Folks 490 936 2,555 5,259
E21 Solo Retirees 117 312 1,399 2,552 M56 Self Supporters 0 283 1,687 3,197
F22 Boomerang Boarders 21 495 2,344 4,334 N57 Community Elders 0 0 0 0
F23 Family Ties 0 0 264 838 N58 Culture & Comfort 6 6 6 6
F24 Fledgling Free 115 345 913 3,244 N59 Large Family Living 0 0 0 0
F25 Dependable Me 41 314 1,249 3,488 N60 Ageing Access 0 7 24 24
G26 Cafés and Catchments 0 0 0 0 O61 Career Builders 0 0 0 0
G27 Thriving Independence 164 215 782 959 O62 Central Pulse 0 0 0 0
G28 Modern Parents 0 672 3,766 5,999 O63 Flexible Workforce 0 0 0 0
G29 Mid-Career Convention 155 240 985 3,122 O64 Bus-Route Renters 0 78 269 502
H30 Primary Ambitions 0 214 1,456 1,683 O65 Learners & Earners 0 2 3 3
H31 Affordable Fringe 183 985 2,475 4,803 O66 Student Scene 0 0 0 0
H32 First-Rung Futures 92 432 2,417 5,102 U99 Unclassified 0 0 1,334 1,416
H33 Contemporary Starts 0 83 4,562 8,241 Total 3,543 10,428 51,979 125,438
H34 New Foundations 0 52 284 603
H35 Flying Solo 32 56 423 1,106
Adults 18+ by Mosaic Type in Each Catchment
Experian Copyright 2019 4
● Married couples in 30s or 40s
● Have lived there 5 years or more
● Own semis in affordable suburbs
● School age children
● Many in receipt of Tax Credits
● Most likely to have small pets
● Cohabiting couples and singles
● Late 20s and 30s, some have young kids
● Further away from centres
● Use eBay
● Modern housing, owned or rented
● May research online
● Better off if children are contributing
● Own 3 bed semis and terraces
● Pre-pay mobiles, low spend
● Like buying in store
Peace-seeking seniors appreciating the calm of bungalow estates designed for the older owners
● Elderly couples and singles
● Own their bungalow outright
● Neighbourhoods of elderly people
Peace-seeking seniors appreciating the calm of bungalow estates designed for the older owners
● Elderly couples and singles
● Own their bungalow outright
● Neighbourhoods of elderly people
● May research online
● Like buying in store
Top 3 Mosaic Types in a 20 Minute Drivetime
1. H33 Contemporary Starts
● Bills can become a struggle ● Some still working, some retired
● Use online banking
● Pre-retirement
● Families with adult children
Settled families with children, owning modest 3-bed semis in areas where there's more house for less
money
Older owners whose adult children are sharing their modest home while striving to gain independence
Full visualisation of all types and groups are available in Segmentation Portal: www.segmentationportal.com. If you do not have log in details for Segmentation Portal then please contact the Experian Helpdesk:
[email protected] | 0115 968 5099
● Pre-pay mobiles, low spend
● Individual incomes not high
Ageing couples who have owned their inexpensive home for many years while working in routine jobs
● Older married couples
● Children have left home
● Have lived in same house for 25 years
● Own affordable semis and terraces
● Living within means
2. M54 Down-to-Earth Owners
20 Minute Walktime and Drivetime Mosaic Type Visualisation
3. E19 Bungalow Haven
2. M55 Back with the Folks
1. H31 Affordable FringeYoung families and singles setting up home in modern developments that are popular with their peers
Top 3 Mosaic Types in a 20 Minute Walktime
3. E19 Bungalow Haven
Experian Copyright 2019 5
Target
Customers
% of
Population
Target
Customers
% of
Population
Target
Customers
% of
Population
Female: Alone, Pair or Group 3,218 30.9 102 1,881 18.0 110 5,328 51.1 98
Male: Alone 4,646 44.6 150 1,410 13.5 87 4,372 41.9 79
Male: Group 3,392 32.5 142 3,253 31.2 119 3,782 36.3 73
Male: Pair 4,051 38.8 149 1,720 16.5 108 4,656 44.6 78
Mixed Sex: Group 2,605 25.0 109 3,764 36.1 113 4,058 38.9 89
Mixed Sex: Pair 4,830 46.3 198 2,214 21.2 65 3,383 32.4 76
With Children 4,858 46.6 161 808 7.7 46 4,761 45.7 86
Unknown 3,748 35.9 109 1,242 11.9 66 5,438 52.1 109
Upmarket 3,869 37.1 121 1,752 16.8 81 4,806 46.1 98
Midmarket 3,213 30.8 90 227 2.2 24 6,987 67.0 121
Downmarket 4,685 44.9 202 3,321 31.8 91 2,422 23.2 56
Nothing 4,300 41.2 136 2,951 28.3 120 3,177 30.5 68
Low (less than £10) 4,831 46.3 155 2,223 21.3 91 3,374 32.4 71
Medium (Between £10 and £40) 4,833 46.3 152 720 6.9 39 4,874 46.7 93
High (Greater than £40) 3,312 31.8 123 2,242 21.5 105 4,874 46.7 89
For Drinking (monthly spend):
For Eating:
Pubs & Leisure: Attitudinal Profiles
High Medium Low
Activity Group Structure Index Index Index
20 Minute Walktime
Experian Copyright 2019 6
Target
Customers
% of
Population
Target
Customers
% of
Population
Target
Customers
% of
Population
Female: Alone, Pair or Group 37,226 29.7 98 15,876 12.7 77 70,921 56.5 109
Male: Alone 37,115 29.6 99 15,443 12.3 79 71,466 57.0 107
Male: Group 26,552 21.2 93 38,001 30.3 116 59,470 47.4 96
Male: Pair 25,600 20.4 78 17,268 13.8 90 81,156 64.7 113
Mixed Sex: Group 18,803 15.0 66 52,648 42.0 131 52,572 41.9 95
Mixed Sex: Pair 39,221 31.3 133 33,166 26.4 81 51,636 41.2 96
With Children 40,768 32.5 112 24,608 19.6 117 58,647 46.8 88
Unknown 31,626 25.2 77 22,346 17.8 99 70,052 55.8 117
Upmarket 35,252 28.1 92 19,120 15.2 73 69,652 55.5 118
Midmarket 26,083 20.8 61 4,648 3.7 41 93,293 74.4 134
Downmarket 41,020 32.7 147 49,623 39.6 113 33,380 26.6 64
Nothing 41,925 33.4 110 31,149 24.8 105 50,949 40.6 91
Low (less than £10) 44,623 35.6 119 31,793 25.3 108 47,607 38.0 84
Medium (Between £10 and £40) 41,494 33.1 108 21,074 16.8 94 61,455 49.0 97
High (Greater than £40) 27,424 21.9 84 31,499 25.1 122 65,100 51.9 99
For Drinking (monthly spend):
For Eating:
Pubs & Leisure: Attitudinal Profiles
20 Minute Drivetime
High Medium Low
Activity Group Structure Index Index Index
Experian Copyright 2019 7
Source: CGA 2018
Competitor Map Top 20 Nearest Competitors
Order Outlet Name Operator
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
Copyright Experian Ltd, HERE 2017. Ordnance Survey © Crown copyright 2017 19
20
Stonegate Pub Company
Marston's
Independent Free
Independent Free
Loungers
Stonegate Pub Company
Independent Free
Star Pubs & Bars
La Cocina, CF31 1LH
Railway, CF31 1LH
Tair Pluen, CF31 1JS
Llangewydd Arms, CF31 5EJ
Corvo Lounge, CF31 1ET
King's Head, CF31 3BN
Loft Lounge, CF31 5EJ
Star Pubs & Bars
Hurns Brewing Company
Independent Free
Wetherspoon
Independent Free
Independent Free
Star Pubs & Bars
*Other Small Retail Groups
Independent Free
Independent Free
Wellington
Independent Free
Princess Of Wales, CF31 1LJ
Roof, CF31 1LJ
Phoenix, CF31 1EH
Hobos, CF31 1HX
Three Horseshoes, CF31
1HU
Riverside Tavern, CF31 4AP
Berties, CF31 1LJ
Eden Wine Bar & Grill, CF31
1LJ
West House Hotel, CF31 4RJ
Ps Bar, CF31 4AX
Lounge, CF31 1JF
Wyndham Arms, CF31 1JE
Poco Poco, CF31 1EF
17.5
17.5
Walktime From
Site (Minutes)
1.2
12.1
15.1
15.7
4.3
Drivetime from
Site (Minutes)
23.2
17.5
17.5
18.7
19.9
19.9
17.5
17.5
17.5
22.3
23.2
16.3
17.2
17.2
4.4
3.9
4.4
4.4
3.8
Competitor Map and Report
4.3
0.1
2.2
3.0
2.4
4.5
2.8
4.3
3.0
3.8
3.8
3.8
3.8
4.2
Experian Copyright 2019 8