pub catchment report - wf 4 4jj · pub catchment report - wf 4 4jj 20 minute wt catchment 1 per pub...
TRANSCRIPT
Number of Pubs
Catchment Adults 18+
Catchment Adults 18+ Per Pub
Populaton Projection 2018 to 2028 (% change)
RankTarget
Customers
% of
PopulationRank
Target
Customers
% of
PopulationRank
Target
Customers
% of
Population
1 30 27.8 54 1 238 64.3 124 1 291,620 76.8 148
2 30 27.8 60 2 238 64.3 138 2 241,407 63.5 136
3 8 7.4 12 3 145 39.2 62 3 161,128 42.4 67
4 8 7.4 57 4 87 23.5 182 4 106,477 28.0 217
5 0 0.0 0 5 33 8.9 22 5 75,675 19.9 49
6 0 0.0 0 6 0 0.0 0 6 40,664 10.7 40
7 0 0.0 0 7 0 0.0 0 7 26,404 7.0 67
370
3.15%
10 Minute Walktime
Type Index
Great Pub Great Food
Circuit Bar
Craft Led
High Street Pub
Bit of Style
Premium Local
Community Pub
108
108
3.39%
370 379,909
896
5.23%
Pub Catchment Report - WF 4 4JJ
20 Minute WT Catchment
1
Per Pub Analysis 10 Minute WT Catchment
1
20 Minute DT Catchment
424
Circuit Bar
Craft Led
20 Minute Drivetime
Community Pub
Type Index
High Street Pub
20 Minute Walktime
Type Index
Great Pub Great Food
Premium Local
Great Pub Great Food
High Street Pub
Bit of Style
Premium Local
Bit of StyleCommunity Pub
Circuit Bar
Craft Led
Experian Copyright 2019 1
Target
Customers
% of
Population
Target
Customers
% of
Population
Target
Customers
% of
Population
AB 4 3.7 42 31 8.4 95 26,887 7.1 80
C1 6 5.6 45 36 9.7 79 44,258 11.6 95
C2 4 3.7 45 26 7.0 85 35,761 9.4 114
DE 2 1.9 18 15 4.1 39 46,000 12.1 118
Target
Customers
% of
Population
Target
Customers
% of
Population
Target
Customers
% of
Population
Low (0-6) 4 3.7 11 44 11.9 36 199,362 52.5 158
Medium (7-13) 14 13.0 39 128 34.6 104 132,982 35.0 106
High (14-19) 14 13.0 46 99 26.8 94 48,180 12.7 45
10 Minute WT Catchment 20 Minute WT Catchment 20 Minute DT Catchment
Affluence (Bands) Index Index Index
Pub Catchment Report - WF 4 4JJ
10 Minute WT Catchment 20 Minute WT Catchment 20 Minute DT Catchment
Social Grade Index Index Index
Experian Copyright 2019 2
Copyright Experian Ltd, HERE 2017. Ordnance Survey © Crown copyright 2017 Copyright Experian Ltd, HERE 2017. Ordnance Survey © Crown copyright 2017
Catchment Mosaic Groups
Mosaic Groups in 10 and 20 Minute WT Catchment Areas Mosaic Groups in 10 and 20 Minute DT Catchment Area
A City Prosperity B Prestige Positions C Country Living D Rural Reality E Senior Security
F Suburban Stability G Domestic Success H Aspiring Homemakers I Family Basics J Transient Renters
K Municipal Tenants L Vintage Value M Modest Traditions N Urban Cohesion O Rental Hubs
Site 10 Minute Catchment 20 Minute Catchment
Experian Copyright 2019 3
10 Minute
WT
20 Minute
WT
10 Minute
DT
20 Minute
DT
10 Minute
WT
20 Minute
WT
10 Minute
DT
20 Minute
DT
Mosaic Type ProfileCatchment
Adults 18+
Catchment
Adults 18+
Catchment
Adults 18+
Catchment
Adults 18+Mosaic Type Profile
Catchment
Adults 18+
Catchment
Adults 18+
Catchment
Adults 18+
Catchment
Adults 18+
A01 World-Class Wealth 0 0 0 0 I36 Solid Economy 0 0 112 1,122
A02 Uptown Elite 0 0 0 9 I37 Budget Generations 0 0 423 6,986
A03 Penthouse Chic 0 0 0 0 I38 Economical Families 0 0 89 7,362
A04 Metro High-Flyers 0 0 0 0 I39 Families on a Budget 0 0 595 18,457
B05 Premium Fortunes 0 0 18 331 J40 Value Rentals 0 0 839 12,066
B06 Diamond Days 0 0 205 1,709 J41 Youthful Endeavours 0 0 78 2,338
B07 Alpha Families 6 8 433 3,576 J42 Midlife Renters 0 0 626 12,132
B08 Bank of Mum and Dad 0 12 328 3,660 J43 Renting Rooms 0 0 5 16,479
B09 Empty-Nest Adventure 0 29 1,472 11,227 K44 Inner City Stalwarts 0 0 0 0
C10 Wealthy Landowners 1 4 613 2,266 K45 City Diversity 0 0 0 0
C11 Rural Vogue 3 4 174 736 K46 High Rise Residents 0 0 0 880
C12 Scattered Homesteads 0 0 24 147 K47 Single Essentials 0 0 124 3,879
C13 Village Retirement 12 29 888 4,106 K48 Mature Workers 0 0 461 13,203
D14 Satellite Settlers 8 17 1,787 7,186 L49 Flatlet Seniors 0 0 0 6,201
D15 Local Focus 0 0 1,323 2,195 L50 Pocket Pensions 0 0 1,434 12,291
D16 Outlying Seniors 8 11 600 1,903 L51 Retirement Communities 0 0 0 948
D17 Far-Flung Outposts 0 0 0 0 L52 Estate Veterans 0 0 581 9,619
E18 Legacy Elders 0 0 75 3,878 L53 Seasoned Survivors 0 0 84 6,084
E19 Bungalow Heaven 0 25 1,945 17,884 M54 Down-to-Earth Owners 0 0 879 10,875
E20 Classic Grandparents 0 0 813 12,828 M55 Back with the Folks 0 0 85 7,370
E21 Solo Retirees 0 0 499 7,224 M56 Self Supporters 0 0 526 15,272
F22 Boomerang Boarders 0 26 978 10,946 N57 Community Elders 0 0 0 838
F23 Family Ties 0 0 466 2,572 N58 Culture & Comfort 0 0 0 414
F24 Fledgling Free 0 0 1,726 12,420 N59 Large Family Living 0 0 0 12,525
F25 Dependable Me 0 0 1,850 14,136 N60 Ageing Access 0 0 0 298
G26 Cafés and Catchments 0 0 0 147 O61 Career Builders 0 0 22 1,064
G27 Thriving Independence 0 0 44 2,526 O62 Central Pulse 0 0 0 1,654
G28 Modern Parents 0 0 685 10,850 O63 Flexible Workforce 0 0 0 401
G29 Mid-Career Convention 0 87 1,825 13,498 O64 Bus-Route Renters 0 0 99 4,205
H30 Primary Ambitions 0 0 115 5,274 O65 Learners & Earners 0 0 0 364
H31 Affordable Fringe 0 22 813 10,923 O66 Student Scene 0 0 0 18
H32 First-Rung Futures 0 0 1,676 17,531 U99 Unclassified 70 96 425 2,604
H33 Contemporary Starts 0 0 774 7,506 Total 108 370 30,022 379,911
H34 New Foundations 0 0 55 1,275
H35 Flying Solo 0 0 331 1,493
Adults 18+ by Mosaic Type in Each Catchment
Experian Copyright 2019 4
● Married couples with kids
● Traditional suburbs
● Professional jobs
● Likely to have life cover
● High proportion with mortgage
● Online grocery shopping
● Cohabiting couples & singles with kids
● Areas with high unemployment
● Small socially rented terraces and semis
● Moves tend to be within local community
● Low household income
● Enjoy UK holidays
● Book holidays and tickets online
● Comfortable detached homes
● Often prefer post for communications
● Buy and sell on eBay
Retirees enjoying pleasant village locations with amenities to service their social and practical needs
● Retired couples and singles
● Larger village location
● Like to be self-sufficient
Young owners settling into the affordable homes they have bought in established suburbs
● Younger couples and singles
● Own 2 or 3 bed semis and terraces
● Affordable suburbs
● Have lived there under 4 years
● Most likely to play cricket and golf
Top 3 Mosaic Types in a 20 Minute Drivetime
1. I39 Families on a Budget
● Buy new cars ● Pre-pay mobiles, low spend
● Shop for computer games online
● Couples aged 56 and over
● Children have left home
Professional families with children in traditional mid-range suburbs where neighbours are often older
Mature couples in comfortable detached houses who have the means to enjoy their empty-nest status
Full visualisation of all types and groups are available in Segmentation Portal: www.segmentationportal.com. If you do not have log in details for Segmentation Portal then please contact the Experian Helpdesk:
[email protected] | 0115 968 5099
● Photo messaging on mobiles
● Live in long-term family home
Peace-seeking seniors appreciating the calm of bungalow estates designed for the older owners
● Elderly couples and singles
● Own their bungalow outright
● Neighbourhoods of elderly people
● May research online
● Like buying in store
2. E19 Bungalow Haven
20 Minute Walktime and Drivetime Mosaic Type Visualisation
3. C13 Village Retirement
2. B09 Empty-Nest Adventure
1. G29 Mid-Career ConventionFamilies with children in low value social houses making limited resources go a long way
Top 3 Mosaic Types in a 20 Minute Walktime
3. H32 First-Rung Futures
Experian Copyright 2019 5
Target
Customers
% of
Population
Target
Customers
% of
Population
Target
Customers
% of
Population
Female: Alone, Pair or Group 38 10.3 34 47 12.7 78 189 51.1 98
Male: Alone 59 15.9 54 87 23.5 151 129 34.9 65
Male: Group 48 13.0 57 153 41.4 158 73 19.7 40
Male: Pair 48 13.0 50 0 0.0 0 226 61.1 106
Mixed Sex: Group 34 9.2 40 195 52.7 165 45 12.2 28
Mixed Sex: Pair 164 44.3 189 94 25.4 78 16 4.3 10
With Children 22 5.9 21 87 23.5 140 165 44.6 84
Unknown 126 34.1 104 0 0.0 0 148 40.0 83
Upmarket 147 39.7 130 8 2.2 10 119 32.2 68
Midmarket 38 10.3 30 0 0.0 0 236 63.8 115
Downmarket 48 13.0 58 164 44.3 127 62 16.8 40
Nothing 71 19.2 63 145 39.2 166 58 15.7 35
Low (less than £10) 205 55.4 186 57 15.4 66 12 3.2 7
Medium (Between £10 and £40) 176 47.6 155 41 11.1 62 57 15.4 31
High (Greater than £40) 68 18.4 71 113 30.5 149 94 25.4 49
For Drinking (monthly spend):
For Eating:
Pubs & Leisure: Attitudinal Profiles
High Medium Low
Activity Group Structure Index Index Index
20 Minute Walktime
Experian Copyright 2019 6
Target
Customers
% of
Population
Target
Customers
% of
Population
Target
Customers
% of
Population
Female: Alone, Pair or Group 92,719 24.4 81 49,531 13.0 80 235,054 61.9 119
Male: Alone 131,554 34.6 116 63,246 16.6 107 182,505 48.0 90
Male: Group 95,703 25.2 110 115,419 30.4 116 166,183 43.7 88
Male: Pair 97,217 25.6 98 86,201 22.7 149 193,887 51.0 89
Mixed Sex: Group 76,263 20.1 88 108,832 28.6 90 192,210 50.6 115
Mixed Sex: Pair 105,190 27.7 118 123,779 32.6 100 148,336 39.0 91
With Children 136,418 35.9 124 72,225 19.0 113 168,662 44.4 84
Unknown 114,467 30.1 92 47,037 12.4 69 215,801 56.8 119
Upmarket 91,317 24.0 78 74,451 19.6 94 211,537 55.7 118
Midmarket 111,532 29.4 85 23,419 6.2 68 242,353 63.8 115
Downmarket 119,480 31.4 142 151,437 39.9 114 106,388 28.0 67
Nothing 102,381 26.9 89 119,955 31.6 134 154,969 40.8 91
Low (less than £10) 103,385 27.2 91 92,520 24.4 104 181,400 47.7 105
Medium (Between £10 and £40) 101,482 26.7 87 47,301 12.5 70 228,522 60.2 120
High (Greater than £40) 63,701 16.8 65 80,155 21.1 103 233,450 61.4 118
For Drinking (monthly spend):
For Eating:
Pubs & Leisure: Attitudinal Profiles
20 Minute Drivetime
High Medium Low
Activity Group Structure Index Index Index
Experian Copyright 2019 7
Source: CGA 2018
Competitor Map Top 20 Nearest Competitors
Order Outlet Name Operator
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
Copyright Experian Ltd, HERE 2017. Ordnance Survey © Crown copyright 2017 19
20
Ossett Brewery
*Other Small Retail Groups
Independent Free
Admiral Taverns Ltd
Ei Group
Independent Free
Independent Free
Unknown
Little Bull, WF 4 4NR
Station, WF 4 3EQ
White Horse, HD 8 9SP
Victoria Inn, WF 4 6EH
Woodman Inn, HD 8 9QB
Quarry Inn, WF 4 5NF
Flat Top, WF12 0HD
Star Pubs & Bars
Sam Smith
Thwaites
Ei Group
Independent Free
Admiral Taverns Ltd
Ei Group
*Other Small Retail Groups
Unknown
Star Pubs & Bars
Star Pubs & Bars
Independent Free
Bingley Arms, WF 4 5NL
Blacker Hall, WF 4 3DN
Junction Inn, HD 8 9QB
Black Swan, WF 4 4RF
Sun Inn, WF 4 4DW
Ship Inn, WF 4 5PR
Horse & Jockey Inn, WF 4
5PP
British Oak Inn, WF 4 3DL
Black Bull Inn, WF 4 4JJ
Star Inn, WF 4 4HJ
Jack's Craft Ale House And
Diner, WF 4 4AL
Kaye Arms Inn & Brasserie,
WF 4 4BA
Reindeer Inn, WF 4 4RL
46.8
47.4
Walktime From
Site (Minutes)
0.0
25.4
30.8
39.2
11.5
Drivetime from
Site (Minutes)
90.0
50.1
50.1
54.9
57.0
59.8
48.3
48.9
49.5
65.0
70.5
42.6
45.3
46.5
4.2
8.9
8.6
6.0
5.9
Competitor Map and Report
12.1
0.1
4.1
3.5
5.3
5.6
7.2
6.1
7.6
7.6
4.0
7.7
4.1
4.2
Experian Copyright 2019 8