Number of Pubs

Catchment Adults 18+

Catchment Adults 18+ Per Pub

Target

Customers

% of

Population

Target

Customers

% of

Population

Target

Customers

% of

Population

Great Pub Great Food Gold 520 56.6 194 2,456 54.1 185 12,988 38.8 133

Great Pub Great Food Silver 755 82.2 179 3,440 75.8 165 20,810 62.1 135

Mainstream Pub with Food - Suburban Value 533 58.0 104 3,455 76.2 137 22,710 67.8 122

Mainstream Pub with Food - Suburban Aspiration 520 56.6 152 2,560 56.4 152 14,964 44.7 120

Mainstream Pub with Food - Country Value 216 23.5 190 506 11.2 90 4,767 14.2 115

Mainstream Pub with Food - Country Aspiration 360 39.2 316 577 12.7 103 4,754 14.2 115

Bit of Style 77 8.4 34 820 18.1 72 8,078 24.1 97

YPV Mainstream 0 0.0 0 0 0.0 0 598 1.8 88

YPV Premium 0 0.0 0 101 2.2 33 1,277 3.8 57

Community Wet 162 17.6 57 1,080 23.8 77 9,519 28.4 92

Total 18+ Population in Catchment 919 4,537 33,489

ABC1 111 103 100

C2DE 88 96 100

Standard Catchment Pub

Channel Index

Per Pub Analysis1 Mile Catchment Mosaic Profile

Social Grade Index

Index

41.1

% Index

45.1

33,489

58.9

0.5 Mile Catchment

%

54.9

- 1,340

Index

Index%

10 Minute DT Catchment

0.5 Mile Catchment 1 Mile Catchment 10 Minute DT Catchment

Index

1 Mile Catchment

52.9

47.1

Pub Catchment Report - BA2 8PF

G Domestic Success H Aspiring Homemakers F Suburban Stability

4,537

0.5 Mile

Catchment

1 Mile

Catchment

10 Minute DT

Catchment

0

919

251

4,537

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Copyright Experian Ltd, HERE 2015. Ordnance Survey © Crown copyright 2015 Copyright Experian Ltd, HERE 2015. Ordnance Survey © Crown copyright 2015

Catchment Mosaic Groups

Mosaic Groups in 0.5 and 1 Mile Catchment Areas Mosaic Groups in 10 minute DT Catchment Area

A City Prosperity B Prestige Positions C Country Living D Rural Reality E Senior Security

F Suburban Stability G Domestic Success H Aspiring Homemakers I Family Basics J Transient Renters

K Municipal Challenge L Vintage Value M Modest Traditions N Urban Cohesion O Rental Hubs

Site Catchment

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Mosaic Type ProfileCatchment

Adults 18+%

Catchment

Adults 18+%

Catchment

Adults 18+% Mosaic Type Profile

Catchment

Adults 18+%

Catchment

Adults 18+%

Catchment

Adults 18+%

A01 World-Class Wealth 0 0.0 0 0.0 2 0.0 I36 Solid Economy 0 0.0 242 5.3 2,108 6.3

A02 Uptown Elite 0 0.0 0 0.0 341 1.0 I37 Budget Generations 0 0.0 33 0.7 423 1.3

A03 Penthouse Chic 0 0.0 0 0.0 0 0.0 I38 Childcare Squeeze 0 0.0 0 0.0 1 0.0

A04 Metro High-Flyers 0 0.0 0 0.0 0 0.0 I39 Families with Needs 0 0.0 0 0.0 206 0.6

B05 Premium Fortunes 0 0.0 0 0.0 152 0.5 J40 Make Do & Move On 0 0.0 14 0.3 149 0.4

B06 Diamond Days 0 0.0 0 0.0 660 2.0 J41 Disconnected Youth 0 0.0 0 0.0 171 0.5

B07 Alpha Families 150 16.3 150 3.3 415 1.2 J42 Midlife Stopgap 0 0.0 4 0.1 1,104 3.3

B08 Bank of Mum and Dad 42 4.6 190 4.2 606 1.8 J43 Renting a Room 0 0.0 0 0.0 12 0.0

B09 Empty-Nest Adventure 4 0.4 44 1.0 205 0.6 K44 Inner City Stalwarts 0 0.0 0 0.0 0 0.0

C10 Wealthy Landowners 7 0.8 104 2.3 1,199 3.6 K45 Crowded Kaleidoscope 0 0.0 0 0.0 0 0.0

C11 Rural Vogue 0 0.0 15 0.3 270 0.8 K46 High Rise Residents 0 0.0 0 0.0 0 0.0

C12 Scattered Homesteads 0 0.0 0 0.0 40 0.1 K47 Streetwise Singles 0 0.0 0 0.0 264 0.8

C13 Village Retirement 64 7.0 92 2.0 685 2.0 K48 Low Income Workers 0 0.0 0 0.0 20 0.1

D14 Satellite Settlers 1 0.1 165 3.6 1,142 3.4 L49 Dependent Greys 0 0.0 0 0.0 0 0.0

D15 Local Focus 0 0.0 36 0.8 810 2.4 L50 Pocket Pensions 118 12.8 286 6.3 953 2.8

D16 Outlying Seniors 0 0.0 0 0.0 375 1.1 L51 Aided Elderly 0 0.0 0 0.0 73 0.2

D17 Far-Flung Outposts 0 0.0 0 0.0 0 0.0 L52 Estate Veterans 0 0.0 0 0.0 235 0.7

E18 Legacy Elders 0 0.0 0 0.0 793 2.4 L53 Seasoned Survivors 0 0.0 26 0.6 60 0.2

E19 Bungalow Heaven 51 5.5 112 2.5 963 2.9 M54 Down-to-Earth Owners 0 0.0 0 0.0 61 0.2

E20 Classic Grandparents 3 0.3 122 2.7 957 2.9 M55 Offspring Overspill 31 3.4 61 1.3 634 1.9

E21 Solo Retirees 8 0.9 140 3.1 920 2.7 M56 Self Supporters 0 0.0 76 1.7 480 1.4

F22 Boomerang Boarders 0 0.0 38 0.8 471 1.4 N57 Community Elders 0 0.0 0 0.0 0 0.0

F23 Family Ties 116 12.6 319 7.0 1,381 4.1 N58 Cultural Comfort 0 0.0 0 0.0 0 0.0

F24 Fledgling Free 100 10.9 101 2.2 792 2.4 N59 Asian Heritage 0 0.0 0 0.0 0 0.0

F25 Dependable Me 120 13.1 338 7.4 1,075 3.2 N60 Ageing Access 0 0.0 0 0.0 120 0.4

G26 Cafés and Catchments 0 0.0 0 0.0 668 2.0 O61 Career Builders 0 0.0 0 0.0 407 1.2

G27 Thriving Independence 0 0.0 0 0.0 1,239 3.7 O62 Central Pulse 0 0.0 0 0.0 0 0.0

G28 Modern Parents 27 2.9 753 16.6 1,116 3.3 O63 Flexible Workforce 0 0.0 0 0.0 0 0.0

G29 Mid-Career Convention 0 0.0 160 3.5 1,228 3.7 O64 Bus-Route Renters 0 0.0 32 0.7 171 0.5

H30 Primary Ambitions 0 0.0 176 3.9 1,598 4.8 O65 Learners & Earners 0 0.0 0 0.0 427 1.3

H31 Affordable Fringe 0 0.0 110 2.4 2,254 6.7 O66 Student Scene 0 0.0 0 0.0 0 0.0

H32 First-Rung Futures 13 1.4 93 2.0 828 2.5 U99 Unclassified 0 0.0 0 0.0 135 0.4

H33 Contemporary Starts 64 7.0 436 9.6 1,388 4.1 Total 919 4,537 33,489

H34 New Foundations 0 0.0 0 0.0 23 0.1

H35 Flying Solo 0 0.0 69 1.5 679 2.0

1 Mile

Catchment

10 Minute DT

Catchment

Adults 18+ by Mosaic Type in Each Catchment

0.5 Mile

Catchment

1 Mile

Catchment

10 Minute DT

Catchment

0.5 Mile

Catchment

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0115 968 5099

● Intermediate occupations

● Pay as you go mobiles

● Parents aged 41-55

● Adult children at home, often students

● Also have a child under 18

● Own semi or detached homes

● Supporting kids can cause money strains

● Technology for entertainment

● Retired and mostly living alone

● 1 or 2 bedroom small homes

● Rented from social landlords

● Low incomes

● Prefer contact by landline phone

● Visit bank branch● Use online banking

● Mature singles

● Cohabiting couples and singles

● Late 20s and 30s, some have young kids

● Modern housing, owned or rented

● Further away from centres

● Use eBay

● Families with school age children

● Modern housing

● Good quality detached homes

● Double income families

● Own tablets

4. F23 Family TiesActive families with teens and adult children whose prolonged support is eating up household

resources

● Search using online aggregators

Top 5 Mosaic Types

Busy couples in modern detached homes juggling the demands of school-age children and

careers

Fashion-conscious young singles and partners setting up home in developments attractive to

their peers

If you do not have log in details for Segmentation Portal then please contact the

Single mature owners settled in traditional suburban semis working in intermediate occupations

Full visualisation of all types and groups are available in Segmentation Portal:

● Have lived in same house 15 years

● Traditional suburbs

● Own lower value semis

1 Mile Catchment Mosaic Type Visualisation

3. F25 Dependable Me

2. H33 Contemporary Starts

1. G28 Modern Parents

www.segmentationportal.com

5. L50 Pocket PensionsPenny-wise elderly singles renting in developments of compact social homes

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Source: CGA 2016

Competitor Map Top 20 Nearest Competitors

Order Outlet Name Operator

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

Copyright Experian Ltd, HERE 2015. Ordnance Survey © Crown copyright 2015 19

20

Punch Pub Company

Independent Free

Independent Free

Admiral Taverns Ltd

Wadworth & Co Limited

Punch Pub Company

Mitchells & Butlers

Independent Free

Red Lion

Faulkland Inn

Butchers Arms

Cross Keys Inn

Wansdyke Inn

Railway Hotel

Tuckers Grave Inn

Punch Pub Company

Unknown

Pubfolio Ltd

Independent Free

Star Pubs & Bars

Independent Free

Wellington

Wellington

Admiral Taverns Ltd

Independent Free

Punch Pub Company

Independent Free

Seven Stars

Fromeway Inn

Guss & Crook

Ring O Bells

Wheatsheaf

Fox & Badger

Tyning Inn

Lamb Inn

Waggon & Horses

Red Post Inn

King William Iv

Apple Tree Inn

Prince Of Wales

1.9

2.2

Distance From

Site (Miles)

0.8

1.1

1.1

1.2

8.8

Drivetime from

Site (Minutes)

3.3

2.6

2.8

2.8

3.0

3.0

2.4

2.5

2.5

3.1

3.1

1.3

1.6

1.7

5.9

7.4

6.4

8.0

11.3

Competitor Map and Report

10.0

2.4

3.4

4.8

3.6

5.2

5.5

4.3

6.2

6.8

4.9

9.8

7.7

8.9

Pubs Catchment Site

Experian Copyright 2016 5