Number of Pubs

Catchment Adults 18+

Catchment Adults 18+ Per Pub

Populaton Projection 2018 to 2028 (% change)

RankTarget

Customers

% of

PopulationRank

Target

Customers

% of

PopulationRank

Target

Customers

% of

Population

1 16,599 97.9 189 1 52,919 93.1 180 1 822,921 72.0 139

2 16,552 97.6 209 2 51,869 91.2 196 2 746,077 65.3 140

3 11,325 66.8 106 3 34,281 60.3 96 3 292,483 25.6 41

4 46 0.3 2 4 1,545 2.7 21 4 278,792 24.4 189

5 46 0.3 1 5 1,388 2.4 6 5 274,251 24.0 59

6 27 0.2 1 6 1,049 1.8 7 6 77,674 6.8 25

7 27 0.2 2 7 707 1.2 12 7 52,687 4.6 45

187

9.61%

10 Minute Walktime

Type Index

Bit of Style

Community Pub

High Street Pub

Circuit Bar

Premium Local

Great Pub Great Food

Craft Led

16,953

207

7.48%

56,853 1,142,632

529

8.83%

Pub Catchment Report - W 1U 3EE

20 Minute WT Catchment

304

Per Pub Analysis 10 Minute WT Catchment

82

20 Minute DT Catchment

2,161

Circuit Bar

Premium Local

20 Minute Drivetime

Great Pub Great Food

Type Index

Bit of Style

20 Minute Walktime

Type Index

Bit of Style

Great Pub Great Food

Craft Led

Craft Led

High Street Pub

High Street Pub

Community PubCommunity Pub

Circuit Bar

Premium Local

Experian Copyright 2019 1

Target

Customers

% of

Population

Target

Customers

% of

Population

Target

Customers

% of

Population

AB 4,234 25.0 282 12,169 21.4 242 198,985 17.4 197

C1 2,731 16.1 131 9,705 17.1 139 176,638 15.5 126

C2 354 2.1 25 1,435 2.5 31 49,665 4.3 53

DE 856 5.0 49 3,766 6.6 64 102,689 9.0 87

Target

Customers

% of

Population

Target

Customers

% of

Population

Target

Customers

% of

Population

Low (0-6) 12 0.1 0 351 0.6 2 108,905 9.5 29

Medium (7-13) 893 5.3 16 5,298 9.3 28 324,293 28.4 86

High (14-19) 10,665 62.9 221 34,502 60.7 213 563,626 49.3 174

10 Minute WT Catchment 20 Minute WT Catchment 20 Minute DT Catchment

Affluence (Bands) Index Index Index

Pub Catchment Report - W 1U 3EE

10 Minute WT Catchment 20 Minute WT Catchment 20 Minute DT Catchment

Social Grade Index Index Index

Experian Copyright 2019 2

Copyright Experian Ltd, HERE 2017. Ordnance Survey © Crown copyright 2017 Copyright Experian Ltd, HERE 2017. Ordnance Survey © Crown copyright 2017

Catchment Mosaic Groups

Mosaic Groups in 10 and 20 Minute WT Catchment Areas Mosaic Groups in 10 and 20 Minute DT Catchment Area

A City Prosperity B Prestige Positions C Country Living D Rural Reality E Senior Security

F Suburban Stability G Domestic Success H Aspiring Homemakers I Family Basics J Transient Renters

K Municipal Tenants L Vintage Value M Modest Traditions N Urban Cohesion O Rental Hubs

Site 10 Minute Catchment 20 Minute Catchment

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10 Minute

WT

20 Minute

WT

10 Minute

DT

20 Minute

DT

10 Minute

WT

20 Minute

WT

10 Minute

DT

20 Minute

DT

Mosaic Type ProfileCatchment

Adults 18+

Catchment

Adults 18+

Catchment

Adults 18+

Catchment

Adults 18+Mosaic Type Profile

Catchment

Adults 18+

Catchment

Adults 18+

Catchment

Adults 18+

Catchment

Adults 18+

A01 World-Class Wealth 4,960 12,531 36,094 155,389 I36 Solid Economy 0 0 0 0

A02 Uptown Elite 27 83 1,634 85,585 I37 Budget Generations 0 0 0 0

A03 Penthouse Chic 11,325 33,750 77,958 217,531 I38 Economical Families 0 0 0 0

A04 Metro High-Flyers 241 5,505 24,368 286,130 I39 Families on a Budget 0 0 0 0

B05 Premium Fortunes 0 0 0 715 J40 Value Rentals 0 0 0 0

B06 Diamond Days 0 0 0 78 J41 Youthful Endeavours 0 0 0 0

B07 Alpha Families 0 0 0 0 J42 Midlife Renters 0 0 0 0

B08 Bank of Mum and Dad 0 0 0 0 J43 Renting Rooms 0 0 0 0

B09 Empty-Nest Adventure 0 0 0 0 K44 Inner City Stalwarts 27 738 13,899 118,635

C10 Wealthy Landowners 0 0 0 0 K45 City Diversity 0 450 17,864 135,153

C11 Rural Vogue 0 0 0 0 K46 High Rise Residents 0 0 614 7,040

C12 Scattered Homesteads 0 0 0 0 K47 Single Essentials 0 0 0 0

C13 Village Retirement 0 0 0 0 K48 Mature Workers 0 0 0 0

D14 Satellite Settlers 0 0 0 0 L49 Flatlet Seniors 0 0 247 1,255

D15 Local Focus 0 0 0 0 L50 Pocket Pensions 0 0 0 0

D16 Outlying Seniors 0 0 0 0 L51 Retirement Communities 0 0 141 2,586

D17 Far-Flung Outposts 0 0 0 0 L52 Estate Veterans 0 0 0 0

E18 Legacy Elders 0 0 0 2 L53 Seasoned Survivors 0 0 0 0

E19 Bungalow Heaven 0 0 0 0 M54 Down-to-Earth Owners 0 0 0 0

E20 Classic Grandparents 0 0 0 0 M55 Back with the Folks 0 0 0 0

E21 Solo Retirees 0 0 0 0 M56 Self Supporters 0 0 0 0

F22 Boomerang Boarders 0 0 0 0 N57 Community Elders 0 0 0 4,013

F23 Family Ties 0 0 0 0 N58 Culture & Comfort 0 0 75 9,270

F24 Fledgling Free 0 0 0 0 N59 Large Family Living 0 0 2 2

F25 Dependable Me 0 0 0 0 N60 Ageing Access 0 0 0 1,209

G26 Cafés and Catchments 0 0 0 156 O61 Career Builders 0 0 0 484

G27 Thriving Independence 0 0 0 7 O62 Central Pulse 0 143 2,507 18,543

G28 Modern Parents 0 0 0 0 O63 Flexible Workforce 0 175 701 33,577

G29 Mid-Career Convention 0 0 0 0 O64 Bus-Route Renters 0 0 0 35

H30 Primary Ambitions 0 0 0 0 O65 Learners & Earners 0 14 233 806

H31 Affordable Fringe 0 0 0 0 O66 Student Scene 0 200 2,024 7,827

H32 First-Rung Futures 0 0 0 0 U99 Unclassified 327 2,747 9,163 39,718

H33 Contemporary Starts 0 0 0 0 Total 16,953 56,854 190,196 1,142,633

H34 New Foundations 46 518 2,672 16,862

H35 Flying Solo 0 0 0 25

Adults 18+ by Mosaic Type in Each Catchment

Experian Copyright 2019 4

● Expensive apartments in city centre

● Aged under 35 and often living alone

● High rewards from city based jobs

● Extensive use of smartphones

● Very high Internet use everyday

● Highest champagne drinkers

● Late 20s and 30s

● High priced 1 or 2 bed apartments

● Highly educated professionals

● Easily commutable suburbs

● Renting alone or sharing

● Highly educated professionals

● Privileged lifestyles

● Well connected online and on the go

● IT savvy

● Well connected online and on the go

Career-minded 20 and 30-somethings renting expensive apartments in highly commutable areas of major

cities

● Late 20s and 30s

● High priced 1 or 2 bed apartments

● Renting alone or sharing

Global high flyers and moneyed families living luxurious lifestyles in London's most exclusive boroughs

● Extremely expensive city properties

● Greatest affluence

● Global investors

● Privileged lifestyles

● Easily commutable suburbs

Top 3 Mosaic Types in a 20 Minute Drivetime

1. A04 Metro High-Flyers

● International travel ● Highest champagne drinkers

● IT savvy

● Extremely expensive city properties

● Greatest affluence

City professionals renting premium-priced flats in prestige central locations

Global high flyers and moneyed families living luxurious lifestyles in London's most exclusive boroughs

Full visualisation of all types and groups are available in Segmentation Portal: www.segmentationportal.com. If you do not have log in details for Segmentation Portal then please contact the Experian Helpdesk:

EMSUKHelpdesk@experian.com | 0115 968 5099

● International travel

● Global investors

City professionals renting premium-priced flats in prestige central locations

● Expensive apartments in city centre

● Aged under 35 and often living alone

● High rewards from city based jobs

● Extensive use of smartphones

● Very high Internet use everyday

2. A03 Penthouse Chic

20 Minute Walktime and Drivetime Mosaic Type Visualisation

3. A04 Metro High-Flyers

2. A01 World-Class Wealth

1. A03 Penthouse ChicCareer-minded 20 and 30-somethings renting expensive apartments in highly commutable areas of major

cities

Top 3 Mosaic Types in a 20 Minute Walktime

3. A01 World-Class Wealth

Experian Copyright 2019 5

Target

Customers

% of

Population

Target

Customers

% of

Population

Target

Customers

% of

Population

Female: Alone, Pair or Group 14,114 24.8 82 5,505 9.7 59 34,487 60.7 116

Male: Alone 18,963 33.4 112 283 0.5 3 34,861 61.3 115

Male: Group 13,495 23.7 104 214 0.4 1 40,397 71.1 143

Male: Pair 1,153 2.0 8 39,773 70.0 459 13,181 23.2 40

Mixed Sex: Group 1,787 3.1 14 12,615 22.2 69 39,705 69.8 159

Mixed Sex: Pair 357 0.6 3 738 1.3 4 53,012 93.2 218

With Children 18,120 31.9 110 175 0.3 2 35,812 63.0 119

Unknown 19,375 34.1 104 968 1.7 9 33,764 59.4 124

Upmarket 6,036 10.6 35 1,339 2.4 11 46,731 82.2 174

Midmarket 1,719 3.0 9 5,588 9.8 109 46,799 82.3 149

Downmarket 214 0.4 2 881 1.5 4 53,012 93.2 224

Nothing 738 1.3 4 97 0.2 1 53,271 93.7 209

Low (less than £10) 83 0.1 0 14 0.0 0 54,009 95.0 209

Medium (Between £10 and £40) 5,745 10.1 33 13,444 23.6 133 34,918 61.4 122

High (Greater than £40) 52,201 91.8 355 738 1.3 6 1,168 2.1 4

For Drinking (monthly spend):

For Eating:

Pubs & Leisure: Attitudinal Profiles

High Medium Low

Activity Group Structure Index Index Index

20 Minute Walktime

Experian Copyright 2019 6

Target

Customers

% of

Population

Target

Customers

% of

Population

Target

Customers

% of

Population

Female: Alone, Pair or Group 462,026 40.4 134 286,614 25.1 153 354,274 31.0 60

Male: Alone 599,624 52.5 176 100,942 8.8 57 402,348 35.2 66

Male: Group 380,807 33.3 146 19,685 1.7 7 702,422 61.5 124

Male: Pair 269,273 23.6 90 524,535 45.9 301 309,106 27.1 47

Mixed Sex: Group 208,546 18.3 80 251,524 22.0 69 642,844 56.3 128

Mixed Sex: Pair 27,211 2.4 10 128,779 11.3 35 946,924 82.9 194

With Children 544,730 47.7 165 33,655 2.9 18 524,528 45.9 87

Unknown 718,970 62.9 192 160,606 14.1 78 223,338 19.5 41

Upmarket 358,064 31.3 102 225,101 19.7 95 519,749 45.5 96

Midmarket 336,750 29.5 86 371,740 32.5 361 394,424 34.5 62

Downmarket 8,668 0.8 3 150,720 13.2 38 943,526 82.6 199

Nothing 123,857 10.8 36 93,621 8.2 35 885,436 77.5 173

Low (less than £10) 91,041 8.0 27 841 0.1 0 1,011,032 88.5 195

Medium (Between £10 and £40) 397,235 34.8 114 315,160 27.6 155 390,519 34.2 68

High (Greater than £40) 806,449 70.6 273 123,483 10.8 53 172,981 15.1 29

For Drinking (monthly spend):

For Eating:

Pubs & Leisure: Attitudinal Profiles

20 Minute Drivetime

High Medium Low

Activity Group Structure Index Index Index

Experian Copyright 2019 7

Source: CGA 2018

Competitor Map Top 20 Nearest Competitors

Order Outlet Name Operator

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

Copyright Experian Ltd, HERE 2017. Ordnance Survey © Crown copyright 2017 19

20

Bar Group Ltd

Independent Free

Independent Free

Sam Smith

Independent Free

Independent Free

Independent Free

Independent Free

Clarette, W 1U 7HS

Purl, W 1U 7HZ

Bok Bar, W 1U 7JA

Pachamama, W 1U 3JY

Golden Eagle, W 1U 2NY

Stara Polska Restaurant, W

1U 2PH

Providores And Tapa Room

Restaurant, W 1U 4RX

Star Pubs & Bars

Texture restaurant Group

Independent Free

Ei Group

Independent Free

Independent Free

Mitchells & Butlers

Punch Pub Company

Cubitt House

Independent Free

Greene King

Independent Free

Lamb & Flag, W 1U 1EL

Wigmore Hall Restaurant &

Bar, W 1U 2BP

Angel In The Fields, W 1U

2QY

Levant, W 1U 2SH

All Bar One, W 1U 1BL

Cock & Lion, W 1U 2SA

Coach Makers Arms, W 1U

2PY

Cafe Creperie, W 1U 1EN

Devonshire Arms, W 1U 3EE

28-50, W 1U 2NE

Blush Wine Bar, W 1U 1LN

Henry Holland, W 1U 1LP

Sourced Market, W 1U 2SD

2.4

2.4

Walktime From

Site (Minutes)

0.0

1.5

1.8

1.8

1.8

Drivetime from

Site (Minutes)

4.8

3.3

3.3

3.3

4.5

4.8

2.7

2.7

3.0

4.8

4.8

2.1

2.1

2.1

2.4

2.7

1.4

1.5

1.6

Competitor Map and Report

2.7

0.1

2.0

2.4

2.5

1.9

2.1

3.0

1.9

2.6

2.1

2.2

2.4

2.0

Experian Copyright 2019 8