Number of Pubs

Catchment Adults 18+

Catchment Adults 18+ Per Pub

Target

Customers

% of

Population

Target

Customers

% of

Population

Target

Customers

% of

Population

Great Pub Great Food Gold 2,042 22.5 77 5,454 20.5 70 11,777 20.7 71

Great Pub Great Food Silver 2,036 22.4 49 5,473 20.6 45 15,927 28.1 61

Mainstream Pub with Food - Suburban Value 2,540 27.9 50 9,041 34.0 61 18,715 33.0 59

Mainstream Pub with Food - Suburban Aspiration 3,019 33.2 89 8,503 31.9 86 15,743 27.7 75

Mainstream Pub with Food - Country Value 0 0.0 0 1 0.0 0 3,849 6.8 55

Mainstream Pub with Food - Country Aspiration 537 5.9 48 1,536 5.8 47 5,769 10.2 82

Bit of Style 6,619 72.8 292 18,899 71.0 285 28,718 50.6 203

YPV Mainstream 4,030 44.3 2,181 11,008 41.4 2,035 17,276 30.4 1,497

YPV Premium 4,995 54.9 823 13,878 52.1 781 20,218 35.6 533

Community Wet 4,344 47.8 154 13,430 50.5 163 24,578 43.3 140

Total 18+ Population in Catchment 9,091 26,614 56,779

ABC1 145 133 126

C2DE 49 62 70

Standard Catchment Pub

Channel Index

Per Pub Analysis1 Mile Catchment Mosaic Profile

Social Grade Index

Index

22.9

% Index

29.3

56,779

77.1

0.5 Mile Catchment

%

70.7

284 747

Index

Index%

10 Minute DT Catchment

0.5 Mile Catchment 1 Mile Catchment 10 Minute DT Catchment

Index

1 Mile Catchment

67.1

32.9

Pub Catchment Report - CT1 3HZ

O Rental Hubs N Urban Cohesion G Domestic Success

512

0.5 Mile

Catchment

1 Mile

Catchment

10 Minute DT

Catchment

32

9,091

7652

26,614

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Copyright Experian Ltd, HERE 2015. Ordnance Survey © Crown copyright 2015 Copyright Experian Ltd, HERE 2015. Ordnance Survey © Crown copyright 2015

Catchment Mosaic Groups

Mosaic Groups in 0.5 and 1 Mile Catchment Areas Mosaic Groups in 10 minute DT Catchment Area

A City Prosperity B Prestige Positions C Country Living D Rural Reality E Senior Security

F Suburban Stability G Domestic Success H Aspiring Homemakers I Family Basics J Transient Renters

K Municipal Challenge L Vintage Value M Modest Traditions N Urban Cohesion O Rental Hubs

Site Catchment

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Mosaic Type ProfileCatchment

Adults 18+%

Catchment

Adults 18+%

Catchment

Adults 18+% Mosaic Type Profile

Catchment

Adults 18+%

Catchment

Adults 18+%

Catchment

Adults 18+%

A01 World-Class Wealth 0 0.0 0 0.0 0 0.0 I36 Solid Economy 59 0.6 555 2.1 2,315 4.1

A02 Uptown Elite 171 1.9 282 1.1 397 0.7 I37 Budget Generations 0 0.0 0 0.0 131 0.2

A03 Penthouse Chic 0 0.0 0 0.0 0 0.0 I38 Childcare Squeeze 0 0.0 0 0.0 16 0.0

A04 Metro High-Flyers 103 1.1 106 0.4 106 0.2 I39 Families with Needs 0 0.0 653 2.5 1,335 2.4

B05 Premium Fortunes 7 0.1 14 0.1 67 0.1 J40 Make Do & Move On 0 0.0 0 0.0 0 0.0

B06 Diamond Days 283 3.1 481 1.8 922 1.6 J41 Disconnected Youth 2 0.0 216 0.8 529 0.9

B07 Alpha Families 0 0.0 81 0.3 665 1.2 J42 Midlife Stopgap 43 0.5 153 0.6 864 1.5

B08 Bank of Mum and Dad 130 1.4 175 0.7 970 1.7 J43 Renting a Room 0 0.0 102 0.4 102 0.2

B09 Empty-Nest Adventure 0 0.0 0 0.0 211 0.4 K44 Inner City Stalwarts 2 0.0 90 0.3 90 0.2

C10 Wealthy Landowners 0 0.0 7 0.0 933 1.6 K45 Crowded Kaleidoscope 2 0.0 13 0.0 13 0.0

C11 Rural Vogue 0 0.0 0 0.0 393 0.7 K46 High Rise Residents 0 0.0 0 0.0 0 0.0

C12 Scattered Homesteads 0 0.0 0 0.0 37 0.1 K47 Streetwise Singles 0 0.0 31 0.1 111 0.2

C13 Village Retirement 0 0.0 1 0.0 1,018 1.8 K48 Low Income Workers 0 0.0 0 0.0 0 0.0

D14 Satellite Settlers 0 0.0 0 0.0 1,675 3.0 L49 Dependent Greys 0 0.0 335 1.3 335 0.6

D15 Local Focus 0 0.0 0 0.0 293 0.5 L50 Pocket Pensions 69 0.8 217 0.8 372 0.7

D16 Outlying Seniors 0 0.0 0 0.0 123 0.2 L51 Aided Elderly 211 2.3 581 2.2 1,156 2.0

D17 Far-Flung Outposts 0 0.0 0 0.0 0 0.0 L52 Estate Veterans 0 0.0 6 0.0 96 0.2

E18 Legacy Elders 373 4.1 1,092 4.1 2,215 3.9 L53 Seasoned Survivors 0 0.0 2 0.0 3 0.0

E19 Bungalow Heaven 0 0.0 0 0.0 726 1.3 M54 Down-to-Earth Owners 0 0.0 0 0.0 0 0.0

E20 Classic Grandparents 0 0.0 0 0.0 163 0.3 M55 Offspring Overspill 0 0.0 67 0.3 408 0.7

E21 Solo Retirees 0 0.0 144 0.5 330 0.6 M56 Self Supporters 0 0.0 0 0.0 0 0.0

F22 Boomerang Boarders 1 0.0 21 0.1 406 0.7 N57 Community Elders 0 0.0 0 0.0 41 0.1

F23 Family Ties 0 0.0 9 0.0 222 0.4 N58 Cultural Comfort 0 0.0 0 0.0 0 0.0

F24 Fledgling Free 0 0.0 0 0.0 14 0.0 N59 Asian Heritage 0 0.0 0 0.0 0 0.0

F25 Dependable Me 0 0.0 0 0.0 72 0.1 N60 Ageing Access 832 9.2 1,993 7.5 2,207 3.9

G26 Cafés and Catchments 312 3.4 771 2.9 1,457 2.6 O61 Career Builders 888 9.8 1,920 7.2 1,980 3.5

G27 Thriving Independence 117 1.3 784 2.9 1,902 3.3 O62 Central Pulse 875 9.6 2,198 8.3 2,198 3.9

G28 Modern Parents 0 0.0 0 0.0 41 0.1 O63 Flexible Workforce 16 0.2 447 1.7 452 0.8

G29 Mid-Career Convention 0 0.0 0 0.0 553 1.0 O64 Bus-Route Renters 76 0.8 299 1.1 344 0.6

H30 Primary Ambitions 0 0.0 232 0.9 813 1.4 O65 Learners & Earners 2,915 32.1 7,862 29.5 12,083 21.3

H31 Affordable Fringe 0 0.0 0 0.0 4 0.0 O66 Student Scene 1,113 12.2 2,930 11.0 4,664 8.2

H32 First-Rung Futures 0 0.0 0 0.0 103 0.2 U99 Unclassified 450 4.9 979 3.7 6,500 11.4

H33 Contemporary Starts 31 0.3 608 2.3 1,111 2.0 Total 9,091 26,614 56,779

H34 New Foundations 10 0.1 15 0.1 15 0.0

H35 Flying Solo 0 0.0 142 0.5 477 0.8

1 Mile

Catchment

10 Minute DT

Catchment

Adults 18+ by Mosaic Type in Each Catchment

0.5 Mile

Catchment

1 Mile

Catchment

10 Minute DT

Catchment

0.5 Mile

Catchment

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0115 968 5099

● Most frequent cinema goers

● Love modern technology

● Average age 63

● Often living alone

● Most are homeowners

● Modest income

● 1 or 2 bed flats and terraces

● Pleasant inner suburbs

● Most aged 26-35

● Singles and cohabiting couples

● Good incomes from career jobs

● Rent /own nice apartments

● Pleasant neighbourhoods

● High use of email● Highest use of Facebook

● Aged under 35

● Full-time students

● Halls of residence

● Homesharing private renters

● Frequent Internet usage

● Most have smartphones

● Students among local residents

● Close proximity to universities

● Cosmopolitan atmosphere

● Often terraces

● Two-thirds rent privately

4. N60 Ageing Access

Older residents owning small inner suburban properties with good access to amenities

● Watch videos online

Top 5 Mosaic Types

Inhabitants of the university fringe where students and older residents mix in cosmopolitan

locations

Students living in high density accommodation close to universities and educational centres

If you do not have log in details for Segmentation Portal then please contact the

Entertainment-seeking youngsters renting city centre flats in vibrant locations close to jobs and

night life

Full visualisation of all types and groups are available in Segmentation Portal:

● Graduate starter salaries

● City centre regeneration

● Rent small new build and converted flats

1 Mile Catchment Mosaic Type Visualisation

3. O62 Central Pulse

2. O66 Student Scene

1. O65 Learners & Earners

www.segmentationportal.com

5. O61 Career BuildersMotivated singles and couples in their 20s and 30s progressing in their field of work from

commutable properties

Experian Copyright 2016 4

Source: CGA 2016

Competitor Map Top 20 Nearest Competitors

Order Outlet Name Operator

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

Copyright Experian Ltd, HERE 2015. Ordnance Survey © Crown copyright 2015 19

20

Independent Free

Independent Free

Independent Free

Mitchells & Butlers

Independent Free

Shepherd Neame

Independent Free

Compass Catering

La Trappiste

Refreshment Rooms

Cuban

Cherry Tree

Alberrys Wine Bar

White Hart

Foundary

Punch Pub Company

Enterprise Inns

*Other Small Retail Groups

Enterprise Inns

Punch Pub Company

Unknown

Wetherspoon

Independent Free

*Other Small Retail Groups

Greene King

Independent Free

Independent Free

City Arms

Essence

Old Butter Market

Phoenix

Thomas Ingoldsby

Quex Barn

Loft

Three Tuns

Cross Keys

Old City Bar

Two Doves

Flying Horse

Two Sawyers Inn

0.3

0.3

Distance From

Site (Miles)

0.0

0.0

0.1

0.1

2.5

Drivetime from

Site (Minutes)

0.4

0.3

0.3

0.4

0.4

0.4

0.3

0.3

0.3

0.4

0.4

0.2

0.2

0.3

2.7

2.5

5.0

2.1

2.5

Competitor Map and Report

2.5

0.4

0.1

1.1

1.2

1.4

1.1

1.5

1.5

2.8

1.7

1.9

1.9

1.8

Pubs Catchment Site

Experian Copyright 2016 5