Ideation & Innovation 2013Presented at Learning 2013

Adrian La SalaPTC UniversityProduct Management Manager

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Process Plan

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Ideate• Submit Ideas• Solicit

Comments• Look for

Collaborative Opportunities

Refine• Polish Idea• Incorporate

Feedback

Vote• Peer

Marketplace Voting

• Stakeholder Down-selection

• Promote to the Next Phase

Develop• Establish

Mentor• Form Team• Develop Pitch• Practice Pitch

Pitch• Innovation

Summit• Pitch Idea• Voting• Select for

Implementation

Ideation to Innovation

Ideation Community Phase Innovation Summit Phase

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Timeline

Pre-launch• February

Ideation Community Phase• March – May

Innovation Summit Phase• May - July

Pre-•February•2 weeks

Ideate•March – Mid-April

•6 weeks

Refine•Mid-April•2 weeks

Vote•Voting - May

•Selection - May

Develop•June - July•6 weeks

Pitch•Late July

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Communication Plan

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Pre

- •Sponsor Intro Email • Ideation 2013 Objectives

•New Site Coming Soon

•CTA: Start thinking of ideas

•Kickoff Email•Email explaining it is Live

•Pointing to About page and Process Video

•About Page•Objective•Process Overview (Video)

•What’s in it for you

Ide

ate •Announcements

•Open for Submissions

•Check out some great ideas! (Comment)

•Submissions Period Closing

•Site Tips•How to Submit Ideas•How to Follow Community

•How to Manage Duplicates

•How to Earn Badges

•Recognition•Badge Earners/Leader Board

Re

fine •Announcements

•Refinement Open •Evaluating Ideas•Refinement Closing

•Site Tips•How to Give Kudos•How to Edit your Ideas

•Recognition•Kudos for most ideas, most commented, etc.

Vo

te •Announcements•Vote Now!(Explains Voting)

•Check out the Ideas in the Lead

•Voting Closing Soon

•Site Tips•Yes You Can Move Your Votes!

•Recognition•Leaderboard Midway•Winners

Communication Plan

Ideation Community Phase

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Dev

elop

•Announcements•Selected Ideas (and Teams)•Innovation Summit Coming Soon!

•Site Tips•How to Find Promoted Ideas

•How to Build Pitches•Previous Pitches as Videos

•Recognition•Kudos

Pitc

h •Announcements•Meeting Results

•Site Tips•How to Find Implemented Ideas

•Recognition•Award Winners

Pos

t- •Announcements•Winning Pitch Replays•Periodic Updates•Next Year’s Innovation Plan

Communication Plan

Innovation Summit Phase

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Idea

te S

tage

•Authoring Ideas•Tip: You can use rich formatting, bulleted and numbered lists, heading levels and even images to make your idea look its best.

•Tip: Before you submit, you can search to see if anyone else has submitted something using some of the same terms

•Tip: Don't forget you can edit your ideas. Details here:•Tip: There is a built in spell checker! Yes, I forget to use it too…

•Managing Ideas•Tip: Get your colleagues to look over your ideas, suggest improvements, and Follow the Community…

•Tip: If someone comments on your idea, you get a notification. You can reply to that notification to comment on their comment.

•Tip: Find an idea you want to remember to vote for? Use "Follow-up" to flag it for later. Details here:

•Announcements•Just two weeks remaining!•Over 200 ideas have been submitted! Monday is your last chance to submit an idea!

Vot

e S

tage

•Getting Votes• If you have an idea in the running, start lobbying for votes!

•Voting•Tip: You can allocate more than one vote to an idea.•Tip: You can move your votes if you find a different idea you like more.

•Tip:

•Announcements•One Week Remaining•The Voting Period Closes Automatically!

Microblogging

Drip-fed encouragement and tips

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Announcements Submitting Ideas Refining Ideas Finding Ideas Evaluating Ideas

Developing Ideas Pitching Ideas Time’s Up How To Commenting

Community Recognition Duplicates Kudos Moving Ahead

News Thumbnail Iconography

Fotolia Stick Figures

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News Article Imagery

Announce Innovation Innovation Idea Goal Idea

How To Time’s Up Hurry Awards Badges

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Recognition Plan

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Idea

tion

Pha

se •Automatic Badging

•Idea Badge(s)•Commenting Badge(s)•Percent Completion Widgets

•Idea Leaderboard•Top Ideas•Top Idea Submitters

•Kudos•Selection•Most Ideas•Most Discussed Idea•Most Selected Ideas•Highest Number of Votes•Stakeholder Favorites

•Selection•Invitation to Live (Virtual?) Meeting? Inno

vatio

n P

hase

•Top Ideas•Involved in Project•Credit in Project

•Acknowledgements / Kudos•Best Pitch•Best Idea•Most Gold Tickets•Made it to Day Two•Ad hoc Fun Prizes / Certificates

Recognition Plan

Encourage and Reward…

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Automatic Badging & Leaderboards

Discoverable Gamified Reinforcement

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Kudos

Manually Delivered & Announced Recognition

Idea

te S

tage

Vot

e S

tage