Slide 1

PSM in the digital environmentDr. Florence HartmannEBU - Media Intelligence Service12 June 20141.PSM are already active on the Internet.2.PSM presence on the Internet is highly relevant in the framework of WSIS.3. several threats need to be addressed.4. there is a need for an adapted regulatory framework.content1.PSM embrace the Internet

3Traditional media are already active in the connected environmentPSM are a point of reference not only in linear broadcasting but also in the new online environmentWebsitesOn-demand services: catch-up, podcast, VoD etc.Archive portalsMobile phone appsConnected TV apps and hybrid TV services (HbbTV)YouTube services and other UGC platformsSocial media (facebook, twitter etc.)

UK: BBC New media presence (2013)

WEBSITES: 10 MAIN PRODUCTS

20 BRANDED YOUTUBE CHANNELS

9 MOBILE APPS

300 FACEBOOK PAGES & 700 TWITTER ACCOUNTS

3 CONNECTED TV APPSTV & RADIO / LIVE & 7 DAYS CATCH-UPSource: EBU based on Members data

Estonia: ERR New media presence (2013)1 MAIN WEBSITE

1 BRANDED YOUTUBE CHANNEL TV & RADIO ARCHIVE

80 FACEBOOK PAGES & 10 TWITTER ACCOUNTS1 MOBILE APP & 1 CONNECTED TV APPTV & RADIO / LIVE & 30 DAYS CATCH-UP

Source: EBU based on Members data

Traditional media are already active in the connected environmentThe EBU and its Members have always been at the forefront of the development of new systems and standards.

And they are drivers of innovation and standard-setting in the connected environment2. PSM are highly relevant on the INTERNET

8PSM as key players for WSISPSM are indispensable players in many of the priority areas to be addressed in the implementation of WSIS beyond 2015Promoting media and information literacyWorking towards a more culturally and linguistically diverse worldEnsuring the preservation of digital heritagePrioritizing the sharing of existing expertise and best-practice solutionsMaintaining open ICT standards development processesBuilding confidence and security in the use of ICTsProtecting users, including children

relevance of PSM presence in the connected environment for the citizens:Digital Media LITeracy1. Bridging the digital divideUniversal access to quality content and modern distribution platforms.

2. Inform and empower citizens to democracyThrough various programmes, online services and initiatives, they enhance critical understanding, participation and active citizenship in the public sphere.

3. Creating a trusted spacePSM are particularly committed to creating a safe, creative online digital environment for children and young adults.

relevance of PSM presence in the connected environment for the citizens:PSM content: trustedTrust in mass media:TV, Radio and Press in Sweden, 2007-2014

Percentage of high confidence (%)Source: Medieakademin 2014

relevance of PSM presence in the connected environment for the citizens:PSM content: localSource: EBU / European Audiovisual Observatory on Rovi dataNote: Data on 15 European countries. Sample composed with 49 PSM and 82 commercial channels (advertising based and pay-TV channels)

relevance of PSM presence in the connected environment for the citizens:PSM content: multilingual & inclusiveIn 28 out of the 47 EBU countries (19 out of EU28), PSM are broadcasting regular services (TV channels, radio stations and/or local windows) targeting a historical minority and/or in a minority language.

Regular services for traditional minorities broadcast by PSM in Europe

Source: EBU

relevance of PSM presence in the connected environment for the citizens:PSM content: multilingual & inclusiveEuropean PSM broadcast regular services and edit websites targeting migrant minorities In Germany, radio station Funkhaus Europa (WDR / Radio Bremen and RBB) targets migrants. In Belgium, RTBF broadcasts Afrikhebdo, a weekly news magazine on Africa, Democratic Republic o f the Congo and Central Africa. In Italy, RAI broadcasts In Italia, an educational programme for foreigners in order to help them learning the Italian language.PSM also broadcast services targeting diasporas living abroad.

relevance of PSM presence in the connected environment for the citizens:PSM content: creative and quality orientedPSM massively support film production

Cannes festival 2013: European PSMs contributed to the production of 63% of the European movies composing the official selection, including the Palme dOr winner La vie dAdle.

Venezia Mostra 2013: European PSMs contributed to the production of 75% of the European movies composing the selection, including the Golden Lion winner Sacro Gra.

relevance of PSM presence in the connected environment for the citizens:PSM content: creative and quality orientedPSM make a real effort to broadcast and promote news, cultural and educational programmesPSM edit 36% of EU cultural/educational channels and 45% of EU news channels (albeit PSM represent only 13% of all EU TV channels).PSM generalists stations broadcast more news than their commercial competitors.

Source: EBU / Eurodata TV Worldwide3. Threats & challenges17Economic challenges:new & bigger competitorsConvergence has brought new players into the global audiovisual & media markets

Telecom operators & ISP (Deutsche Telekom, Telefonica etc.)

Manufacturers & consumer electronics companies (Apple, Microsoft, Samsung etc.)

OTT entrants (Netflix, Spotify etc.)

Retailers (Amazon, Tesco etc.)

Source: EBU based on companies profiles and European Audiovisual ObservatoryNote: revenues 2012 for Samsung, Tesco, Sony, BBC and ARD.Regulatory challenges:Market distortionsConvergence and global competition raise several issues of regulatory differentiation

Data protection and privacy US regulation offers US companies a competitive advantage;

Access to platforms & net neutrality need for more transparency and safeguards

Legitimacy challenge:Toward a generation divide?Younger generations consume more online media.Second screen and multiscreening activities become more popular.

New media consumption patterns may damage acceptance for PSM fundingIf PSM are not allowed to fully embrace the new connected media, they will lose social support.This will reduce social acceptance for PSM funding (ex. Payment of licence fee)

Source: IABNote: sample includes Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Iceland, Italy, Netherlands, Norway, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, United Kingdom and Ukraine.4. The need for an adapted framework21The need for a regulation adapted to converged and non linear environmentAdapting antitrust rulesGermanys gold project blocked in 2013

Allowing for public/ private partnershipsThe YouView jointventure in the UK

Reaffirming the net neutrality principleNetflix recent cases in the US

Safeguarding platform access and prominenceA precondition for media freedom and pluralism

22