proudly serving the human resources community!. introduction stan lasater 20 years experience in...
TRANSCRIPT
Proudly Serving the Human Resources Community!
INTRODUCTION
Stan Lasater 20 years experience in
Recruitment Advertising 4 time CEA award winner Experience with local and national
accounts Extensive client service
experience Proactive approach to cost-
containment, metrics and alternative media
Market Research & Analysis
Media Planning
Campaign Development
Worldwide Ad Placement
Contract & Rate Negotiations
Build/consult to create Integrated Marketing
Strategies
Special Event Coordination
Public Relations
Referral & Retention Programs
College Recruitment
Diversity Strategies
And much more!!!!!
ABOUT AXXIS
Nearly 60 years combined recruitment advertising experience
Experience with national and local accounts
Specialize in Recruitment Advertising Internal External Public Relations Full-service offices
Top Trends forTop Trends for 2009 2009
TOP 12 SITES IN THE US
HOW EFFECTIVE IS YOUR STRATEGY?1. GOOGLE2. YAHOO3. MYSPACE4. YOUTUBE5. FACEBOOK6. LIVE7. MSN8. WIKIPEDIA9. EBAY10. AOL11. CRAIGSLIST12. BLOGGER
UPGRADING EMPLOYMENT BRAND
Strengthen corporate message
Increase/diversify media coverage
Study competitive intelligence
Increase visibility online
Counter any “negative” employment brand
REVIVE YOUR REFERRAL PROGRAM
Typically highest volume of applicants
Assists with increased retention
Ensure program success: Ensure program success: Make sure rewards are comprehensive, visible and
immediate Encourage current employees to leverage social
networking.
Classified Intelligence (July 2008)
ERP is 20% more effective
than job boards such as Monster, CareerBuilder
and Dice
FOCUS ON QUALITY HIRES
Improve quality hire metrics
Create retention program
Identify sources for quality candidates Social networking Associations/organizations College programs (i.e.
Pharmacy, engineering, etc.)
UPGRADING SUCCESSION PLANNING
Large-scale group of
retirees on horizon
Replacing retirees
Build pipeline
Mentoring programs
Fast-track leadership
Target highly skilled (Six Sigma, MBA, etc)
UTILIZE SOCIAL NETWORKING SITES
Myspace
Meetup
Search: Geographic Demographic Skill sets / interests Associations/Affiliations
Fast Facts: LinkedIn:
216th most visited site.
More than 25 million workersMyspace:
7th most visited site, over 300 million accounts.
Facebook:
5th most visited Web site in the world
62 million individual profiles inside the site
# 1 site in the world for photos, with more than 14 million new images uploaded every day
SOCIAL NETWORKING CONTINUED
The Most Popular Web Sites Among College Students
Emarketer.com (2008) asked students ages 18-24 to name their top three favorite Web sites.
Among the MEN, Facebook ranked # 1 (60%) –beating both YouTube and Google (28% each).
Among the WOMEN, Facebook ranked # 1 (74%) – beating YouTube and Google as well. (MySpace came in at # 6 with 11%.)
UTILIZING VIDEO
Can show corporate culture
Video is the Internets fastest growing communication medium
Careerbuilder Monster Youtube – Not quite 4 years old
and already the 3rd most visited site in the world.
Social Networking Sites
“Bayfront Health System’s Nursing Staff was named best nursing team in the state”
Florida Governor, Jeb Bush
BLOGGING
Recruiting – Highlight openings, discuss culture and upcoming opportunities
Q & A – interact with potential applicants
Identify key employees – Allow star employees to author and contribute articles, letters from CEO, etc
Company is “real” Company is “approachable”
REVITALIZING CORPORATE JOBS PAGE
Typically #1 visited page on corporate website
Drive traffic to careers section via print and online
Add information to personalize experience
Online Chat
Virtual Open House
Benefits
Video
Testimonials
Blogs
Real Heroes. Real Stories!
JOIN HR NETWORKS
Online Networks:• Local HR Networking Group – RNG Tampa
• Corp Recruiters – 8,300 corporate recruiters nationally
• LinkedHR - over 58,000 HR professionals
Daily Email Digest and Discussion Forums
HR Blogs:• Cheezehead
• CareerHub
•SixDegrees from Dave
Thank you!Thank you!
Stan Lasater – TampaStan Lasater – [email protected]@ads4hr.com813-236-4858813-236-4858, , ext 205ext 205