proton - 1.6 cps 5mt & 4at (126hp, 150nm) •1.6t cvt (138hp, 205nm) •proton's...

PROTON SAFETY IS OUR PRIORITY

ASEAN Automobile Safety Forum

1 & 2 December 2014

Business Times: 19 November 1982

“Well, we consider the capacity to produce vehicles a

necessary component of our INDUSTRIALIZATION program

If it is a necessary component, then we must have it.

It does not matter when…

….we want to go into motorcar industry not so much because

of the car but because of the technology.

The industry gives rise to a lot of spin-off effects, experience

and knowledge to our people”

YABhg Tun Dr Mahathir Mohamad

Former Prime Minister of Malaysia

PROTON Founder & Chairman

2

10/12/2014

Overview 1

2 PROTON Vehicle Safety

3 PROTON Aspirations of ASEAN

CONTENT

The National Automotive Project Three Primary National Aspirations

10/12/2014

To spearhead the automotive industrialization process and manufacturing industries

To acquire and upgrade technology and industrial skills within the automotive manufacturing industry

To strengthen the international competitiveness of Malaysia’s industrial capability

Corporate Information

10/12/2014

PROTON

Established 1983

Paid Up Capital RM549,213,002

Corporate Structure

DRB-HICOM

PROTON

TG MALIM

(100%)

PROTON HOLDINGS BHD

PROTON

PARTS

CENTRE

(100%)

PROTON

EDAR

(100%)

MIYAZU

(MALAYSIA)

(66%)

GROUP

LOTUS

(100%)

PERUSAHAAN

OTOMOBIL

NASIONAL (100%)

PROTON

MARKETING*

(100%)

Key operating companies

10/12/2014

Welcome to PROTON

“ A Symbol of National Pride “

• Incorporated in 1983 to spearhead nation’s industrialization and

acquired Lotus Group in 1996 to accelerate growth

• A key driver of national development

˗ Affordable automobile ownership

˗ Technology acquisition & adaptation

˗ Industrial enrichment (upstream, downstream, services)

˗ Human capital development

• Manufacturing operations and R&D Centres in Malaysia (PROTON)

and UK (LOTUS)

• Domestic and international business activities.

• Since inception…

˗ Invested > RM 18bil in buildings, facilities & R&D programs

˗ Launched about 20 models and developed own vehicles & engines

from 2000 onwards

˗ Sold about 4mil cars , 10% exported

• Group employees > 13.5k with 90% based in Malaysia

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PROTON Group Operations

Group Lotus

Norwich UK

PROTON Head Office,

Shah Alam, Malaysia PROTON Tg. Malim,

Malaysia

Base Operations in Malaysia (PROTON) and United Kingdom (LOTUS), with businesses

activities throughout Asia, Europe and USA.

10/12/2014

Key Personnel

Muhammad Aris Anuar

Director,

Manufacturing

Abdul Rashid Musa

Chief Technical Officer

Khairudin Dato’ Haji Yusoff

Deputy Chief Executive

Officer

Andreas Prinz

Chief Operating Officer,

Commercial

Tan Sri Dato’ Sri

Haji Mohd Khamil Jamil

Dato’ Zainuddin

Che Din

Datuk Nozirah

Bahari

Dato’ Abdul Harith Abdullah

Chief Executive Officer

Rohime Shafie

Chief Financial Officer

Wan Roslan Wan Abbas

Director,

Group Human Resources

Dato’ Mohd Radzaif

Mohamed

Ahmad Fuaad

Mohd Kenali

Tun Dr. Mahathir Mohamad

Chairman

Mohd Khalid Yusof

Director,

Transformation Office

Board of Directors

Azmi Idris

Director,

Group Quality

Nor Zahid Zahudi

CEO,

PROTON Edar Sdn Bhd

Senior Management

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PROTON Group Manpower Plan

Company Manpower

Status1 %

Perusahaan Otomobil Nasional Sdn

Bhd 5,884 43.6%

PROTON Tanjung Malim Sdn Bhd 2,273 16.8%

Proton Edar Sdn Bhd 3,345 24.8%

Miyazu (Malaysia) Sdn Bhd 232 1.7%

Proton Parts Centre Sdn. Bhd. 453 3.4%

Sub-total (based in Malaysia) 12,187 90.2%

Lotus Group International Ltd 1,215 9.0%

Overseas Subsidiaries2 102 1.0%

Sub-total (based abroad) 1,317 9.8%

Total to-date 13,504 100%

1 Figures shown as at 31 Jul 2014 2 Overseas Subsidiaries include PT Proton Edar Indonesia, Proton

Cars Australia, Proton Cars UK Ltd., Proton Singapore Pvt. Ltd.,

Proton Motors Thailand

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Product Launch Milestone

10/12/2014

PROTON Vehicles

(current active models)

PERSONA ‘Be Seen Differently’

• 1.6 IAFM 5MT & 4AT (107hp,

148Nm)

• Contemporary in design, envious

stares and endless compliments will

become the norm as you cruise about

in the new definition of Elegance.

SUPRIMA S ‘Fully Loaded with Built-in Values’

• 1.6T CVT (138hp, 205Nm)

• Comprised of everything you need and

want, the all-new Proton Suprima S

redefines how a car exceeds

expectations at an affordable price.

PREVE ‘Drive It to Believe It’

• 1.6 IAFM+ 5MT & CVT (107hp,

148Nm)

• 1.6T CVT (138hp, 205Nm)

• Make way for our hottest ride ever,

powered by an innovative turbo-

charged engine and made to surpass

all expectations.

SAGA ‘The People’s Car’

• 1.3 IAFM 5MT & CVT (94hp, 120Nm)

• The affordable sedan for family

practicality

EXORA ‘More Power. More Style. Space Is A

Bonus.’

• 1.6 CPS 5MT & 4AT (126hp, 150Nm)

• 1.6T CVT (138hp, 205Nm)

• PROTON's newest sibling in the Exora

family. Bold also sums up the

enhancements we’ve made – all part of

our commitment to give you the best. SATRIA NEO ‘Power, Performance And Style In

One Solid Package..’

• 1.6 CPS 5MT & 4AT (126hp,

150Nm)

IRIZ ‘Get Social’

• 1.3 VVT 5MT & CVT (94hp, 120Nm)

• 1.6 VVT 5MT & CVT (107hp,

150Nm)

• PROTON's 5-STAR Safety ASEAN

ANCAP compact car built for the way

you want it.

10/12/2014

Overview


CONTENT

1

PROTON Vehicle Safety 2

10/12/2014

What’s a Global Car ?

Ref. : International Carbody Conference. Bad Nauheim, Frankfurt 2009

Based on globally accepted responses, world car means

10/12/2014


Ref. : International Carbody Conference. Bad Nauheim, Frankfurt 2009

How are world/global car attributes translated into BIW engineering ?

10/12/2014


ANCAP ANCAP

ANCAP

ANCAP

10/12/2014

Vehicle Accident Stages vs Safety Strategies

Accident

Avoidance

Active Safety

(Primary)

Safe Driving

Passive Safety

(Secondary)

Pre-crash Safety

Early Detection

System

Passenger

Protection Pedestrian

Protection

Passenger

Rescue Accident

Vehicle

Accident

Stages

Vehicle

Safety

Strategy

10/12/2014

Safety Strategies being adopted

Accident

Avoidance

Active Safety

(Primary)

Safe Driving

Passive Safety

(Secondary)

Pre-crash Safety

Early Detection

System

Passenger

Protection Pedestrian

Protection

Passenger

Rescue Accident

Vehicle

Accident

Stages

Vehicle

Safety

Strategy

Strategies

Being

Adopted

Accident Avoidance Mitigation of Injuries Vehicle Surround Technology

Supplementary Restraint

System

• Pretensioner Seatbelts

• Steering system

• Airbags

• Energy Absorbing materials

: trim parts

• Whiplash protection seats

Vehicle Control

•Vehicle handling

•Accurate steering response

•Safer driving feeling

Always in control

• High braking stability

• Hill hold assist

Structure Control

• Cabin Protection

Rigid cabin, side impact

bars, more energy

absorbance

• Front end crushable

zones “crash cans

• Pedestrian friendly front

zones

Front Offset Full Front Offset

Side Moving

Side Pole

5 Stars NCAP Rating 5 Stars NCAP Rating

PASSIVE SAFETY

5 STAR RATING NCAP

PROTON VEHICLE SAFETY

Safety systems that

evades or reduces risk

of fatal injuries

Safety systems that

evades or reduces risk

of collision

ACTIVE SAFETY

PASSIVE SAFETY

PROTON VEHICLE SAFETY

ABS

EBD TCS

ESC

PROTON

RIDE & HANDLING

HPF + UHSS STRUCTURES

SEATBELT PRETENSIONERS

AIRBAGS ISOFIX

INTEGRATED

PEDESTRIAN

PROTECTION

SYSTEM

WHIPLASH PROTECTION SEATS

EPS

ESC optimizes vehicle stability while cornering. When the car begin to skid due to a sudden change in steering, or on the road surface, ESC help the driver retain vehicle control

• A driver tries to avoid an obstacle but doesn’t

sharply enough.

•ESC senses this and applies brake to the left

rear wheel.

•The counteractive force helps get the vehicle to

its intended path

• A driver steers too sharply trying to get back to

the lane.

•ESC applies brake to the left front wheel.

•The counteractive force keeps the vehicle from

skidding to the left.

ACTIVE SAFETY

ELECTRONIC STABILITY CONTROL (ESC)

• Car instability in relative to intended path.

• Intervention by uneven brake application rather than

steering movement.

• Individual wheel braking helps create desired yaw

moment.

• Engine power reduction also provide better heading

correction.

with without

ACTIVE SAFETY

ELECTRONIC STABILITY CONTROL (ESC)

• Eliminate wheel spin under heavy acceleration.

• Traction control is important on slippery surface. Traction on surface must be more than

amount of torque applied to the wheel.

• Key for powerful engine to have this system. Powertrain dependant.

• To prevent loss of traction of the driven road wheels, and therefore maintain the control of

the vehicle when excessive throttle is applied by the driver.

With TCS

Without

TCS

Control

amount of

wheel slip

Wheel spin low µ

high µ

low µ

high µ

With TCS

Without

TCS

ACTIVE SAFETY

TRACTION CONTROL SYSTEM (TCS)

http://en.wikipedia.org/wiki/Traction_(engineering)

Hill Hold Assist (HHA) - HHA offers a comfort improvement in common every day situations (e.g. stop & go traffic,

doing parking maneuvers, parallel parking, drive off in reverse uphill) by PREVENTING THE TYPICAL ROLLING TENDENCY of the vehicle during the drive-off phase.

Description Help drivers maintain vehicle from rolling backward (when

in fwd gears) and forward (when in reverse gears)on a hill

• HHA is new feature that upgrades current ESC capability. Firstly introduced in Suprima S.

• Improve driveability during vehicle launch at hill stop.

• 30% gradient launch is possible at GVW condition

ACTIVE SAFETY

HILL HOLD ASSIST (HHA)

ABS senses the speed of the wheel using a wheel sensor

This sensor tells the computer how fast the wheel is spinning

Control module calculates if the wheel is going to lock up or not.

Brake is being applied as hard as possible. When it detects a locking up under hard braking, brake pressure then will be released

It repeats iterating until brake pedal is released driver or until vehicle stops

• Prevent wheel skid upon hard braking (allow tyre traction with surface)

• Improve stopping distance. High efficiency compared to conventional

brake at wet and dry condition.

ACTIVE SAFETY

Anti-Lock Braking System (ABS)

Description Prevents the brakes from locking up during emergency

braking and shortens the braking distance

EBD work to prevent overbraking of the rear wheels by ADJUSTING REAR BRAKE PRESSURE close to the ideal brake force distribution curve

ACTIVE SAFETY

ELECTRONIC BRAKE DISTRIBUTION (EBD)

Description Ensures proper brake force distribution to ensure effective

braking hence reducing the braking distance

PCV (Proportionate Control Valve)

which has fixed ratio, was replaced

with EBD system which enable

variable brake distribution

ACTIVE SAFETY

ELECTRONIC BRAKE DISTRIBUTION (EBD)

Brake Assist (BA) - Assists the driver in emergency brake situations by ACTIVATE PRESSURE BUILD UP in the wheel brakes. - BA supports the driver to reach the shortest possible stopping distance in panic braking situations, by building up the maximum necessary brake pressure.

Fig.5 - BA Pressure Characteristic

Pedal Pressure

Evaluation of Pedal

Pressure gradient

ACTIVE SAFETY

HYDRAULIC BRAKE ASSIST (HBA)

Description Ensures additional brake force to the wheels to ensure

effective braking hence shortening the braking distance

100-0kph

PCC 39.51m

Myvi N/A

Brio 43.50m

i10 42.36m

Mirage 40.54m

ACTIVE SAFETY

HYDRAULIC BRAKE ASSIST (HBA)

10/12/2014 Page 31

Passive Safety : Structural Integrity

Effective Energy Management Strategy

• Purposely-built structure to have strong and

weak areas, which would collapse in a

controlled manner upon impact.

• Huge amounts of energy absorbed while

minimising intrusion to occupant area.

Crushable effective length

• Stable load paths distributed effectively away from occupant compartment.

Front –Floor Long member

Side Front Long member

10/12/2014 Page 32

Passive Safety : Structural Integrity

Reinforced Safety Structure (RESS)

Proton IRIZ consist of 8 HPF & 8 UHSS parts and strategically placed at the crucial point to ensure CABIN INTEGRITY during collision which we called Reinforced Safety Structure or ‘RESS’.

What is Hot Press Forming (HPF) Technology?? This technology produces a high tensile strength part to ensure better torsional body rigidity yet retaining ideal weight for better fuel efficiency. It is designed to meet ECE Regulation.

What is Ultra High Strength Steel (UHSS) Roll Forming?? Roll Forming is a progressive motion process of forming flat strip of cold metal through several stages of forming or bending without application of heat. Each pair of rolls progressively shapes metal, until the final pair products the required profile.

UHSS Benefit : 1. Permits processing high and ultra-high-strength sheet metal 2. Contributes to weight reduction 3. Meets stringent crashworthiness performance and NCAP

requirements

• Designed to comply to global automotive safety

standards and maintaining cabin integrity offering

maximum protection in front, side and rear

impacts.

REINF FR PLR

LWR LH/RH

REINF. C/MBR DASH LWR RH

Passive Safety : RESS in PREVÉ

Passive Safety : Real accident data

The driver,

standing by the roadside,

after the accident

SAVED!!!

PASSIVE SAFETY

Do Not Conduct Your Own Crash Test

Impact Sensing Door

Unlock

Door automatically unlocks

upon crash which allow

passanger to escape/rescue

10/12/2014 Page 36

Passive Safety Technology Features

10/12/2014 Page 37

Passenger Airbag

(PAB)

Driver Airbag

(DAB)

3-point seatbelts with Dual

Pretensioner & Load limiter

Inflatable Curtain

Airbag (ICA)

In addition : Rear ISOFIX anchorage system for Child Restraint Seats.

BEFORE

AFTER

Passive Safety Technology Features such as SRS which are tuned to optimise robust performances in various impacts.

Side Airbag (SAB)

10/12/2014 Page 38

Integrated Pedestrian Protection System

• Front end designed to reduce risk of injury

to a pedestrian should a vehicle-pedestrian

impact occur

• Designed to comply with global automotive

standards.

Movies

THE RESULT ?

10/12/2014 Page 39

10/12/2014 Page 40

BMW 3-series 2012 320d 6 (F+S+C) 5-star 36.76

VW Jetta 2011 TSi 6 (F+S+C) 5-star 35.20

Honda Civic 2012 All 6 (F+S+C) 5-star 34.91

Audi A4 2008 All 6 (F+S+C) 5-star 34.45

PROTON PREVE 2013 ALL 6 (F+S+C) 5-STAR 34.25

Ford Focus 2011 All 7 (F+S+C+K) 5-star 34.17

Toyota Corolla 2010 All 7 (F+S+C+K) 5-star 33.63

Hyundai Elantra 2011 1.8 GSL 6 (F+S+C) 5-star 33.21

Mitsubishi Lancer 2007 ES 3 (F+K) 4-star 31.56

Kia Forte 2009 S Sedan 6 (F+S+C) 4-star 28.13

Source: ANCAP website

F: front

S: side

C: curtain

K: knee

PASSIVE SAFETY

CRASH TEST - PREVE

http://www.google.com.my/url?sa=i&rct=j&q=protonsaga+ancap&source=images&cd=&cad=rja&docid=1iLkXbU9DfmLuM&tbnid=lt0gboe10VrhXM:&ved=0CAUQjRw&url=http://www.azelery.com/2013/02/proton-preve-dapat-5-bintang-ancap.html&ei=ThymUd7jG4XtrAfYtoG4AQ&psig=AFQjCNGRCUGHf9Vs_FZBIX9juoxlPRaFKg&ust=1369927037065329

10/12/2014 Page 42

1985

No development for NCAP rating. Regulation

compliance only

1993

No development for NCAP rating.

Regulation compliance only

1994

No development for NCAP rating

ANCAP just established.

Regulation compliance only

2000

EuroNCAP Official rating : 3 STAR

Pedestrian protection :

2 STAR

2007

Development EuroNCAP score : 13.6

Dev. 2 star rating for pedestrian

Reg. compliance only

2009

Development EuroNCAP score : 13.7

Dev. 2 star rating for pedestrian

2010/11

ANCAP Official Rating : 3 Stars

Score : 19.96

“Marginal” pedestrian rating though no target for ANCAP was set.

2013


Score : 26.37

2013


Score : 34.25

2013

ASEAN NCAP Official

Rating : 3 Stars

SAGA FLX+

2014

ASEAN NCAP Official Rating : 5 Stars

Best Adult Occupant Protection in Medium Family Category

2014

ASEAN NCAP Official Rating : 5 Stars

PROTON Models NCAP Achievements

10/12/2014 Page 43

Overview

PROTON Vehicle Safety 2

CONTENT

1


10/12/2014 Page 44

The ASEAN scenario : Where is consumer investing their

money in vehicles ?

$

Legal requirements

xNCAP requirements

Vehicles

Z Luxury

5 STAR

Eg. Vehicle

passing legal

requirements

Vehicles

Y

5 STAR Vehicles

X

4 SSTAR

10/12/2014 Page 46

Last Words…

THANK YOU

10/12/2014 Page 47

proton - 1.6 cps 5mt & 4at (126hp, 150nm) •1.6t cvt (138hp, 205nm) •proton's...

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