protecting intellectual property in a global economy

7/29/2019 Protecting Intellectual Property in a Global Economy

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Team 2Ray Biggs, Assiatou Diallo, Supap Jitta

Michael Rutler, John Vogt

13 October 2012


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Authentic Gucci

Replica Gucci

Source:http://forum.purseblog.com/gucci/gucci-fake-vs-real-pictures-27197.html3
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http://www.shenit.com/blog/wp-content/uploads/2011/03/132.jpghttp://www.shenit.com/blog/wp-content/uploads/2011/03/68.jpg


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iPhone Sophone

iPhone Sophone

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http://www.shenit.com/blog/wp-content/uploads/2011/03/68.jpghttp://www.shenit.com/blog/wp-content/uploads/2011/03/132.jpghttp://www.shenit.com/blog/wp-content/uploads/2011/03/132.jpghttp://www.shenit.com/blog/wp-content/uploads/2011/03/132.jpghttp://www.shenit.com/blog/wp-content/uploads/2011/03/68.jpg


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El Salvador

Zhongshan, China

Kunming, China

ALL FAKE !!!!!!!!!

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Replica Ferrari

Real Ferrari


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Enterprise Level Impacts:

Losses in sales eventual loss of market

share Loss in profits

License and royalty fees

Damage to brand names and to productreputation

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Economy Level Impacts:

Loss of Jobs: if IP protection was stronger inChina, US based IP-intensive firm couldcreated approximately 923,000 morejobs

IP and innovation play a central role indriving productivity, exports, employment,and overall growth in the economy.

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The $1.05 billion in damages is the largestsurviving verdict in patent history.

Apple lost a suit as a Tokyo judge ruled thatSamsung smartphones and a tablet didntinfringe on an Apple invention forsynchronizing music and video data with

servers.

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Coach, Louis Vuitton, Chanel: some ofthe most copied brands.

But wait, giant companies copy smaller

shops too! Forever 21 (over $2 billion inannual revenue) was sued over 50 timesfor copyright infringement between2006-2009.


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Anthropologie, Anna Sui, Diane von Furstenbergsue Forever 21.

Diane Von Furstenberg allegedthat Forever 21 sold theirSabrina smock dress thatlooked like her $325 Cerisierfor $32.

And here is the obvious

loss for Anthropologie:$128 vs. $20

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Stefani's company Harajuku Lovers: Forever 21copied its copyrighted "Heart/Box" patternwhich has Japanese characters for "Harajuku"and "Lovers"

Forever 21 was alleged to have changed theword "Harajuku" to "Forever" and "Lovers" to"Love."

Stefanis patterned bags sell for $78. Forever21s T-shirts with the modified pattern sell for

less than $20.

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Long Island, New York based family ownedguitar string and musical instrument accessorymanufacturer

1,000 American employees

$150 million in annual sales

The largest maker of guitar stings worldwide

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7 out of 10 packages on store shelves inChina are fake

Chinese factories mass produce fakes anddistribute globally

This has damaged DAddarios brand equity

and prevented the company from creatingabout 500 more jobs in the United States

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protecting intellectual property in a global economy

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