Wayne WatkinsLos Angeles, CA

Marketing/Sponsorship/Creative310-493-7346 (Blower)310-807-4341 (Fax)

Music Product (partial)

Greatest Hits Packages: https://picasaweb.google.com/wwatkins1/GreatestHitsBestOfsVariousAndSundryCompilations?feat=directlink

Multi-Disc & Box Sets: https://picasaweb.google.com/wwatkins1/MultiDiscSets?feat=directlink

Concepts & Series:◦Ultra Lounge: http://bit.ly/fASuiu

◦Capitol Blues Collection: http://bit.ly/dEoxGy

◦Capitol Sings: http://bit.ly/i194yq

◦Spotlight On: http://bit.ly/hzWcUp

◦Capitol Collectors Series: http://bit.ly/hSzDvQ

Select Projects

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20 Page4/4

MarketingPromo & Retail

Collateral

10 Page4/4

Direct Mail

4 Page4/4

Sales

Northwest Airlines/KLM In-Flight ProgrammingCustom Premium Product, Catalog promotion, Direct, Mail

Pink FloydDark Side of the Moon

20th AnniversaryListening Event/Promo

Sponsorship Deals

AYSO◦ Hyundai (multi-year, six figure, cash & marketing)◦ Herbalife (multi-year, six figure, cash & marketing)◦ Molten USA (multi-year, six figure, cash & marketing)◦ Claritin/Schering-Plough (cash, promotion)◦ Raisinets/Nestle (cash, merchandising)◦ Frosted Flakes/Kellogg’s (cash, promotion, merchandising)◦ Cartoon Network/Turner (promotional media & events)◦ Ralph’s

Flagstaff Medical Center◦ Alaska/Horizon Airlines◦ Dell (Perot Systems)◦ Medtronics◦ Cardinal Health◦ Blue Cross Blue Shield of AZ

Misc USOC NGBs

Sponsorship Activations

Claritin (Schering-Plough)◦ Media buy with Landon Donovan◦ Good Morning America

Raisinets (Nestle)◦ On-box UPC promo◦ POP and collateral◦ Direct Mail

Frosted Flakes (Kellogg’s)◦ “Earn Your Stripes” multi channel channel promotion

Online Video Media Buy Direct Mail

◦ Youth Nutrition promo with Ketchum (agency of record)◦ Press Release at- http://bit.ly/gNUVps

Cartoon Network (Turner)◦ Free Inner City Fitness Tour◦ Washington, D.C., Atlanta, Los Angeles, Dallas◦ With Molten USA, UK Int’l Soccer Camps, Score Sports

Sponsor Campaigns

• Capri Sun (Kraft)• 60,000 soccer balls redeemed in UPC promotion• 16 million cases of co-branded Capri Sun Sport sold via sponsorship activation

• Clorox • Magazine advertorial – over 12 million impressions• 180,000 Clorox “player bags” distributed to U-10 players• Clorox Volunteer of the Year Contest

• Cross-promotion with Hyundai• Hyundai vehicle as winning prize• National Radio Spots

• Hyundai • Test Drive Campaign – over 1,000 vehicles sold to AYSO members• Hyundai Coach’s Kits -- distributed to 65,000 coaches annually

• McDonald’s• Team Parent Kit: 10,000 distributed in Southern CA • Tray Liner Promo So. Cal.

Cause Marketing

Health & Character◦ Partnership for a Drug-Free America◦ American Heart Association◦ American Cancer Society◦ VERB (Center for Disease Control)◦ Character Counts◦ Positive Coaching Alliance◦ National Council of Youth Sports

Soccer & Sport◦ Major League Soccer◦ National Soccer Hall of Fame◦ National Soccer Coaches Association of America◦ US Soccer Federation◦ USSF Foundation◦ WestCoast Sports Associates (WSA)

Media Promotions

• Parents Magazine• Ads and Editorial with Partnership for a Drug Free America

• Dreamworks• Premier Promotions◦ “She’s The Man” (Donner/Fickman)◦ “Flushed Away” (w/ Aardman Animations)◦ “Shrek the Third”

• Disney Pictures◦ “Goal, The Dream Begins” (Cannon/Milkshake)

• PBS Kids “◦ Jakers! The Adventures of Piggley Winks”

• Fox Soccer Channel• ESPN

Websites

Aspey, Watkins & Diesel, P.L.L.C.◦ www.awdlaw.com

Concept & Design oversight, CMS

Flagstaff Medical Center◦ www.flagstaffmedicalcenter.com ◦ FMC Foundation side only◦ Enterprise Concept & Content, ◦ CMS

Capri Sun (2005)◦ AYSO/Capri Sun Promotional site◦ Site has change since this promotion◦ HTML, Flash, CMS◦ Archived at http://bit.ly/eHnOMc

AYSO ◦ www.soccer.org (original site)

Concept & Design oversight, CMS

◦ Has changed since my departure◦ Partially archived at http://bit.ly/govqUW

Miscellaneous

PLAYSOCCER◦ http://bit.ly/hkn7Tz ◦ Re-designed and re-launch of AYSO quarterly magazine◦ Grew circulation from 400K to 650K◦ Increased ad revenue from $0 to 100K per issue

Event Marketing – (Conceive, design, logistics, marketing)◦ Capitol Records 50th Anniversary event◦ Beach Boys Box Set Launch Party ($2MM budget)◦ AYSO Section Conferences (7-12 annual events, volunteer education)

2004-2007 Sample video at http://bit.ly/hRhOUH

◦ AWD WE Festival (Branded Community Event) 2010 Pics at http://bit.ly/hOwCJB

◦ FMC Turquoise Ball (annual, premier fundraising event) 2008, 2009, 2010 (Copper Ball VVMC) – T-Ball ‘09 at http://bit.ly/gBb4mm Fit Kids Video produced for event: http://www.youtube.com/watch?v=Yy_poQaohzU Cancer Center Video for event: http://www.youtube.com/watch?v=9rRPjWRiPb0

Outreach Events (concept & logistics)

While attending their National Annual General Meeting,

200 AYSO Volunteershelp rebuild and refurbish

three 9th Ward Fire Stationsthat were destroyed by Katrina.