Product: The Jungle Book DVD Account: Walmart Promotion Date: October 2007 Objective: Create unique program via:

Pre-awareness campaign that aligns with retailer’s corporate initiative Custom product SKU In-store event with national promotional partner External print ad featuring exclusive product SKU

Result: Additional awareness of product, partnership with retailer on promo that encourages sustainability, incremental placement of product, and increased order quantity

The Jungle BookSample Works

2 pack with music CD

Print ad in All You magazine

Bookmark with pre-awareness messaging

Del Monte display with co-merchandising tray

Product: Ratatouille DVD Account: Walmart Promotion Date: November 2007 Objective: Create unique program via:

Custom product SKU Partnership with Food Network to create compelling content for bonus

disc PSA with Department of Energy aired on PRN

Result: Unique product SKU that blended perfectly with release to create a delicious retail exclusive, new found relationship with Food Network, incremental placement of product, and increased order quantity

RatatouilleSample Works

2 pack with Food Network content bonus disc

In-packed scratch and sniff recipe cards

Scratch & sniff

Custom corrugate with concept motorized header

High School Musical 2 Product: High School Musical 2 DVD Account: Walmart Promotion Date: December 2007 Objective: Create unique program via:

Custom product SKU featuring bonus disc and MP3 player gems Franchise event including catalog drafting campaign External print ad featuring exclusive product SKU

Result: FOS corrugate including catalog product and increased order quantity

Sample Works

2 pack with content bonus disc and MP3 player gems

Corrugate merchandising new and catalog product